You may have noticed that LinkedIn recently updated its platform. The look is now cleaner with new icon buttons and a stronger focus on the news feed. Your LinkedIn company page has also been given a face lift so users can get a better picture of your company profile and activity.
However, the same rules apply. If you have a company page it’s best not to leave it stagnant but keep it constantly updated with company news and links to interesting content, like blog posts and media coverage.
If you are looking to start a LinkedIn company page, or better utilise the one you already have, try these easy steps.
1. Update your ‘About us’ section
Make sure you fully leverage your company page by having a detailed ‘About us’ section. Describe what sets your company apart, the value you offer, your products and services and the types of people you work with.
Based on your objectives, you may want to tweak this section. For instance, if you are looking to hire more talent, discuss why you are an employer of choice. You have 2,000 characters so use them wisely.
You also have the option to upload a hero image or banner. Think carefully about the imagery you use as this will reflect your company brand.
2. Post updates
Like Facebook, you can post updates to your followers. This can include information about your company such as job opportunities, new clients, or linking to articles or blogs that relate to the industry you are in, or are targeting.
Try and post at least once a day on a topic that is related to your industry, but don’t be too over-zealous or promotional and make sure the updates have value for your followers. Pick a few areas that you are an expert in and stick to these topics when posting updates.
3. Ensure all of your employee’s profiles are up-to-date
Followers of your company page are able to click on your employee’s profiles; therefore you should ensure that their profiles suit your business’ goal and tone.
Ask employees to update profiles and write a standard summary about the business for them to put on their profiles. Make sure all of their job titles are up-to-date (yours too!) and they all have professional looking profile pictures, so you are showing the business in the best light possible.
4. Use the analytics function
This function shows you how well the content that you’re posting is going and whether people are engaging with it. You also get some information on who’s following your page and how often people are visiting.
Regularly reviewing this information means you can better understand if your approach is working and if you’re attracting the right followers from your targeted industries.
5. Link it
Add share icons to your email signature, website and blog. Make it easy for people to connect with your company and advertise the fact that you have a presence on LinkedIn.
LinkedIn is constantly adding and changing functions and capabilities on its site. Make sure to check consistently for new features, and when they arrive, take advantage of how they work.
About the authorCatriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field. www.unknowntoexpert.com
Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business. www.cpcommunications.com.au
Follow Catriona:
Twitter: @catrionapollard
Facebook: www.facebook.com/catrionapollard