More Netflix users are planning on cutting the cord.
OK, it’s no secret that people hate cable. Comcast is far and wide known as the most despised company in America. And the others aren’t far behind.
But is anyone surprised? Who doesn’t have a horror story about dealing with their cable company’s customer service (if you don’t have one yourself, go ahead and check out some of these insane ones and learn how much Comcast really cares).
Luckily, as cord cutting options continue to grow, people are fighting back. And the cable companies are feeling it. In Q2 of this year alone, Big Cable lost almost a million subscribers.
Where are they going? If you say “Netflix,” you’re not exactly correct. The fact is that, according to a recent survey by CutCableToday, 67 percent of Netflix subscribers still have cable. That’s pretty much right in line with last year’s numbers, insinuating that Netflix isn’t necessarily synonymous with cord cutting.
Cable customers like to Netflix and chill too.
However, perhaps a more interesting statistic from the study shows that 26 percent of Netflix users may not have cable by next year. More specifically, 11 percent of Netflix users say they’re going to cancel their cable contracts. 15 percent say they are unsure if they’ll keep cable or cut the cord.
What about the other 74 percent? Are they just so thrilled with their cable companies that they refuse to cancel? Of course… not. The survey goes on to say that the most common reason people aren’t canceling is due to Big Cable’s greatest weapon. The bundle.
It’s not like buying a mattress, where you pay for a standalone purchase, and you’re done with it.
“I’m on the fence about letting go of cable since I pay for so many other streaming services but with the bundle of internet and cable the savings has me continuing to hold off from cutting the cord,” one survey respondent stated.
The fact is that the same people that try to sell you cable packages also provide you with internet service. And they aren’t stupid. If you cancel, they tell you they’ll raise the price of your internet service, which you can’t live without. But for just a little more, you can get internet AND TV!
And it’s working. The survey states that 80% of Netflix subscribers have their internet bundled with TV or phone service. So they’re stuck, but that doesn’t mean they’re happy about it.