Your startup website looks appealing to the eye. You think that you have added all the bells and whistles to the tender website and you should start seeing traffic flowing to your site and Google, Bing, Yahoo and all the major search engines ranking you on top. Of course, you want to start seeing results of your hard, honest labor as you generate more leads, conversions and sales.
But you may be wrong if you haven’t known how to give legs to a newly launched website.To avoid cursing yourself because things are not working out well as you desired, the secret is to get acquainted with SEO strategies that will give value to your brand new website.
With proper SEO implementation, it should be easy and fast to draw traffic and for search engines to pick up your website and rank it higher for the target keywords.
However, many people starting a new site tend to have high expectations, which is not necessarily bad. Nevertheless, what you ought to keep in mind that website optimization isn’t an incident. Instead, it is a long-term process that typically requires much work and demand patience.
While some SEO strategies will begin to show results almost immediately, you shouldn’t expect remarkable results in the short-term. Perhaps having this in mind should help you avoid frustrations that come when your efforts don’t appear to be paying off as fast as you may want.
The fact is that getting a brand new website to rank high in Google search or other search engines isn’t easy. But it isn’t impossible either.
Here I share with you just a few tips on how to get started in optimizing a startup website for better search engine discovery and ranking.Keep in mind that using these tips alone does not guarantee that your website will get first page ranking. However, they are significantly little steps to get things right from an early stage for a brand new website.
Speed matters in optimizing brand new website
Regardless of the audience you are targeting, launching a new website today means that you are entering an already crowded market. With that in mind, you should know what visitors to your site expect so that you can impress them in their first visit and keep them coming back for more.
Speed is a major consideration for many online content consumers. It has been shown that 47% of online content consumers expect any web page they open to load in 2 seconds and the shorter the load time the better. If that is the case, you will struggle to get people to visit your website let alone come back if your web pages are dragging.
So, make sure that your website is optimized for speed, because that will not only make your users happy, but it is also a viral consideration in search engine indexing of websites.
Search engines love fresh and unique content
If you are launching a new website and want to appease search engines so that your site can rank higher, make sure you publish fresh and unique content. This is especially true if you are launching a newspaper or magazine website. A news website that is not regularly updated with fresh, unique and high-quality content will slowly be downgraded by Google and bouncing back can be an uphill task.
Keyword choice matters
You already know your target audience when launching a new website. But which keywords should you target? To have a successful SEO campaign for your new website, the trick here is to initially go for the less competitive keywords. These are the keywords whose monthly search volume is still substantial but lack the cutthroat competition of other related keywords.
Among the less competitive keywords, choose the ones that are more relevant for your situation and optimize your posts, pages and the site itself for the relevant keywords.
Proper keyword targeting is vital for increasing discovery of your website and search engine ranking.
Don’t forget backlinks
Backlinks are important for search engine ranking of your new website. Though these days backlink is considered one of the basic SEO strategies, it was once a primary reason for higher Google indexing and that hasn’t changed much. Search engines still use backlinks to determine how popular a web page is and that plays a key role in how it shows up in search results. As such, backlinks not only help you get better SEO ranking, but also helps in traffic building.