TECH
04/25/2016 03:25 pm ET

Facebook Is Developing A Camera App To Rival Snapchat: Report

The social media war continues.

Albert Gea / Reuters

(Reuters) - Facebook Inc is developing a stand-alone camera app, similar to disappearing photo app Snapchat, to increase user engagement, the Wall Street Journal reported, citing people familiar with the matter.

The app, being developed by Facebook's "friend-sharing" team in London, is in its early stages and may never come to fruition, according to the report.

The company is also planning a feature that allows a user to record video through the app to begin live streaming, the newspaper reported.

Facebook could not immediately be reached for comment.

(Reporting by Kshitiz Goliya in Bengaluru; Editing by Sriraj Kalluvila)

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