Going up against the big four (Instagram, Snapchat, Facebook, Twitter) and other giants of social media is no easy task. But if you raised $8 million dollars at an early stage, with a lot more on the way like Brabble did, you would have a major leg up on the competition.
What intrigued me so much about Brabble was how they were able to raise so much money quickly and leverage strategic partnerships to their advantage. I recently sat down with Brabble to gain insight into this phenomenon. Here’s how they were able to raise so much funding, and how you can too.
It Starts with a Strong Network
Unless you have friends and family that are loaded and will fund anything you wish, you need a strong network.
Whether it’s through friends and family or a professional network, it’s always worth reaching out to your entire existing network of contacts to see who and what they have access to. You would be surprised who might be willing to kick in significant funds from your existing network.
Brabble has found a unique way of networking outside of Silicon Valley. And it makes a lot of sense. Have you ever heard the phrase, “don’t bring sand to the beach?” Well, Brabble is not bringing any sand to the beach.
In fact, none of their investors are Silicon Valley venture capitalists. They have instead tapped into their existing contacts, including some strong financial contacts based in NYC. In other words, just because Silicon Valley is the typical go-to for most startups looking for funding, it’s not necessarily the best or only option.
You Must Stand Out and Be Unique
One of the key ingredients to successfully raising a lot of funds is having a worthwhile company to invest in.
This means your company must be investable. You must have something unique that you bring to the table. In Brabble’s case, they have three valuable patents pending on their technology. One of these allows users to communicate with replies to posts in many different forms of media, like Audio & Video, making engagement far surpass other mobile apps today.
Perhaps even more importantly, the team behind the product needs to be top notch.
When you start pitching, you need to have meat on the bones. Nobody wants to invest into something with no substance or wild hypotheticals. Such things will be very obvious once investors start sniffing around.
Brabble has been able to do all this by getting strong and proven industry veterans on the team, as well as advisors, consultants, evangelists, ambassadors.
These resources reassure investors and make the company more likely to succeed.
A Path to an Exit or Acquisition
Depending on the investor, it would be beneficial to convey your exit plan. When speaking to investors, Brabble is very clear on how they will exit and make their money as opposed to seeking an indefinite period of uncertainty. I believe this clear intention makes it easier to invest in Brabble.
Before you even get into your pitch, it would be good to tell investors what your intentions are. That’s exactly what Brabble does. They tell investors up front that they are looking for a strategic acquisition in less than 3 years.
Have a Secret Weapon
Why are you unique? What is going to make you more successful than others? Why is your team better? How are you going to make money?
These are all important questions that you should have great answers to as a company that wants to find investors. But importantly, what’s your secret weapon?
I discovered that Brabble has a secret weapon baked in with their patent pending revenue model that allows them to create a community of cash flow and opportunities for all of its users as well as a proven marketing network to tap into.
I see a lot of companies out there that couldn’t raise funding if their lives depended on it, and then I see Brabble who finds it easy to raise funds. These things are what it takes to go from unfundable to fundable.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.