Mattress Store To Reopen 'As Soon As Possible' After Absurdly Offensive 9/11 Ad

In Texas, where everything is bigger, “indefinitely” apparently means “less than a week.”

Just six days after Miracle Mattress of San Antonio announced it would close its doors “indefinitely” after creating a tasteless Sept. 11-themed mattress commercial, owner Mike Bonanno said the store plans to re-open “as soon as possible.”

In a statement published on Facebook Thursday, Bonanno apologized for the ad he called “disrespectful and offensive” and said the store would be back in business “following the hiring of new staff and training.”

The store also pledged to make a donation to Tuesday’s Children, a nonprofit formed in the aftermath of Sept. 11 that’s dedicated to supporting those affected by terrorism and traumatic loss.

“In closing, to the families of 9/11, we end with a heartfelt apology,” Bonanno wrote. “We are truly sorry and regret the pain we have caused. We ask for forgiveness. To San Antonio, we simply say we are sorry for putting our community at the forefront of a national disgrace. We ask for forgiveness and an opportunity to earn support in the future.”

The 21-second advertisement, posted days before the 15th anniversary of the terrorist attack, featured store manager Cherise Bonanno touting a “twin tower sale,” in which any size mattress would be discounted to the price of a twin.

It closed with two Miracle Mattress employees screaming as they knocked over two towers of mattresses, one with an American flag planted on top.

“Oh my God!” Cherise said at the end of the spot, “we will never forget.”