On April 26, museums across New York City are switching Instagram accounts with one another for the sake of art lovers everywhere. The social media initiative, called #MuseumInstaSwap, hopes to introduce loyal followers of certain institutions to other local spots they have not yet explored.
It’s basically “Freaky Friday,” but with museums.
There are 32 museums participating in the campaign, including the Whitney Museum of American Art, the Guggenheim Museum, the Studio Museum in Harlem, the Jewish Museum, the El Museo del Barrio, the Met Breuer, MoMA PS1 and many more institutions that are must-visits for people living in or traveling to NYC.
During #MuseumInstaSwap, each participating organization is assigned a partner museum and, throughout the day, is encouraged to post photos from the other’s collection, giving peeks into rarely seen corners while drawing parallels to their own holdings.
Museums can sometimes feel like isolated, enclosed worlds, but they are in fact part of a significant network of New York art centers, engaged in constant conversation. The swap hopes to illuminate the connections between museums like the American Folk Art Museum and the Japan Society, or the New Museum and the Drawing Center, thereby enhancing the experience of both.
This year, most major New York institutions seem to be participating, though some historic havens like the Met are represented by their smaller outposts ― the Met Breuer. A few particularly interesting partnerships include the Museum of the City of New York and the Queens Museum, meant to illustrate the ways in which the two New York establishments approach the city’s history. The American Folk-Japan Society swap started the morning off by introducing their followers to the former’s stunning “Third Gender” show, now on view.
The social media initiative will hopefully introduce art lovers to new museums and collections they might not be familiar with, through the spaces they already know and love.
Follow #museuminstaswap today to get your full serving of art and museum history.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Already contributed? Log in to hide these messages.