A new porn website promises to donate money to a good cause every time someone masturbates to its content.
Each time someone watches a video on IJustCame.org, the site will give a penny to charity. The founders admit there is no way to prove that's what viewers are doing while watching the porn -- they just assume masturbation is involved.
There is a catch: People are limited to two "donations" a day and there is a 15-minute cool-off between each charitable orgasm.
Each penny-per-self-pleasure will be divided up between one of three charities: The Movember Foundation, which funds research for prostate and testicular cancer; the Ovarian Cancer Research Fund; and the Joyful Heart Foundation, an organization founded by "Law & Order: SVU" star Mariska Hargitay that helps sexual assault victims.
IJustCame.org was created by Stanford undergrads who are using the names Adam Lee and James Cook so that their foray into online porn doesn't affect any future career goals.
Lee said the idea came up "after a drunk night partying at frats."
It wasn't the worst idea they came up with that night.
"Originally, we were trying to build a Tinder for lunch, for people who didn't want to eat alone," Lee told The Huffington Post.
The two dumped that idea and decided porn was their ticket to online success. The charity angle popped up next.
Cook said he and Lee chose charities working on issues that the porn industry is accused of promoting, including sexual assault, rape and revenge porn.
"We're also supporting prostate and ovarian cancer research for obvious reasons," he said.
Lee and Cook tested the concept before launching the official website earlier this month.
"We launched a private version anonymously, and raised $1,000 for charity in a very short time," Lee said. "You can do the math on how many scenes were viewed, but that gave us the confidence to move forward."
They haven't donated the grand yet, saying the business model is set up for annual donations.
However, Lee and Cook did show HuffPost documents that prove they donated one day's worth of penny-per-stream profits to their three chosen charities.
That worked out to $38.92. The duo generously rounded up to $39, so each charity got $13 from "IJustCame."
Cook and Lee are currently making the donations out of their own pockets, but Cook said their business model is to get brands to sponsor each orgasm.
"Users will see the brand's logo and ad copy after they click the "IJustCame" button on the website," he said. "For brands, this means that they have the user's attention at the height of their attention and dopamine levels after they orgasm, which is a pretty big deal."
If things works out the way they hope, Lee said the website has the potential to donate millions of dollars to charity each year. Still, it remains to be seen whether the chosen organizations want money from a porn website.
HuffPost contacted each of the organizations to get their reaction to the new site, but none of them had heard of it. A spokeswoman for the Joyful Heart Foundation said they have "turned the matter over to counsel for further review." The other two groups did not want to comment.
So is it a scam or a scheme? Michael Montgomery, a Michigan-based fundraising and nonprofit consultant, leans towards the latter.
"I don’t think they would be calling broader media attention to this if they were not planning to make the promised contributions," Montgomery told HuffPost. "However, a single cent contribution is an unusually -- even bizarrely -- small charitable contribution to make in recognition of a person undertaking any requested action."
Montgomery also believes IJustCame.org may actually be hurting their chosen charities by engaging in business activities that other potential donors might find distasteful.
"It could actually deter others from giving," Montgomery said. "The well-intentioned donor doing business in a pariah industry just quietly sends in a contribution check without doing their own publicity about that gift or asking for public donor recognition from the recipient charity."
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.