In a new spot to celebrate Super Bowl 50 on the theme "Football Is Family," Super Bowl babies spanning generations pay homage to the sport with a moving cover of Seal's "Kiss from a Rose." The Grammy-winning singer was on hand to sing soulfully in front of the Golden Gate Bridge.
Super Bowl babies, for those who don't know, are those possibly conceived on Super Bowl night in the hometown of the winning team. Dozens of them are featured singing about how they grew up on the Super Bowl while repping their home team colors.
"We wanted to do something that stuck with the theme that also captured the excitement of the game," NFL chief marketing officer Dawn Hudson told ESPN.
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