Taylor Swift is officially one step closer to world domination.
On Monday, AT&T announced the launch of a new channel, called Taylor Swift Now, that will broadcast nothing but ― you guessed it ― Taylor Swift–related content all day, every day.
Variety reports the new channel “will be devoted to the videos, concert performances, behind-the-scenes footage, and more from Swift’s archives,” and will be a part of the company’s new DirecTV Now streaming service, which begins Wednesday (it’s unclear when Swift’s channel will launch). Swift’s channel will be available alongside traditional cable offerings including HGTV, FX and AMC.
Taylor Swift Now seems to be one product to come out of the multiyear promotional deal Swift signed with AT&T last month. Under that deal, the “Out of the Woods” singer will also perform at DirecTV’s pre–Super Bowl concert in February, Variety reports.
AT&T also teamed up with Reese Witherspoon, who will launch a video-on-demand channel on the new streaming service called Hello Sunshine, which will feature content aimed at women. The partnership is an expansion of another deal the actress already has with Otter Media, according to Variety.
In order to get the TSwift channel, fans will have to subscribe to a DirecTV Now package; prices range from $35/month for around 60 channels to $70/month for more than 120 channels.
John Stankey, CEO of AT&T Entertainment Group, said of the service, “We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices.”
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