Social media giveth, and social media taketh away. If you’re United Airlines, it mostly taketh away these days.
Last week, the company launched a social media campaign built around the hashtag #UnitedJourney and encouraged passengers to share their travel photos.
That once-promising campaign has since been co-opted by social media users irate that a United passenger was dragged off a flight because the airline overbooked it:
@united @FoxNews @CNN not a good way to treat a Doctor trying to get to work because they overbooked pic.twitter.com/sj9oHk94Ik
— Tyler Bridges (@Tyler_Bridges) April 9, 2017
Here’s the original tweet:
Watch what happens when travelers from around the world follow their wanderlust — use #UnitedJourney to share your travel pics. pic.twitter.com/8Z9gAfixAg
— United (@united) April 5, 2017
Here are a few responses, many of which feature a screengrab of the bloodied man being dragged down the aisle of the plane:
Dear @united - what a trip, what memories...unforgettable! #UnitedJourney pic.twitter.com/aZNiOEMvoR
— Dom Joly (@domjoly) April 10, 2017
@United Airlines apologizes for the overbooking. #unitedjourney #flight3411 pic.twitter.com/WoGSYsBWin
— Linquel Isswell (@linquel) April 10, 2017
So when will @united update their pinned tweet to include this photo in their slide deck? #UnitedJourney pic.twitter.com/RpnioaDnhU
— Robert Beezer (@PatriotBeezer) April 10, 2017
Assault. Assault is what happens... #United #UnitedJourney pic.twitter.com/rIYlaP8UvA
— JS (@VonStruve) April 10, 2017
@united @EPCoan #UnitedJourney begins with a paid for ticket, ends with a violent assault as you are dragged off a plane for a mistake made by United.
— Brenda🦋🌎 (@Sadiesniece) April 10, 2017
@united #UnitedjOURney watch what happens when four United employees decide to bump a doctor off a plane who was tying to go home to see patients pic.twitter.com/zHIDpb2UPi
— Baestradamus (@ikeeptalking) April 10, 2017
And here’s an added dash of irony: Last month, PR Week named United CEO Oscar Munoz “U.S. Communicator of the Year.”
Tonight we will honor United Airlines CEO Oscar Munoz as PRWeek U.S. Communicator of the Year #PRWeekAwardsUS https://t.co/MYb0xSH385 pic.twitter.com/N4unyKTdfD
— PRWeek US (@PRWeekUS) March 16, 2017
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