Two recent gun tragedies produced instant reaction within the world of Fox News. The fact that they were diametrically opposed suggests an internal conflict may be looming. Either that, or Fox News owner Rupert Murdoch has no idea what's being broadcast on his all-news channel in America.
In the wake of the Newtown, CT school massacre, the News Corp. chairman used his Twitter account to belittle politicians for their inaction on the issue of gun control and demanded to know when they will "find [the] courage to ban automatic weapons."
On Saturday, Murdoch took a swipe at the president: "Nice words from POTUS on shooting tragedy, but how about some bold leadership action?"
The irony here is that if Murdoch didn't own Fox News, Fox News hosts would denounce him for trying to "politicize" the Newtown shooting. That's what Murdoch's team did two weeks ago after NBC sportscaster Bob Costas spoke for 60 seconds during the halftime of an NFL game and addressed America's "gun culture" in the wake of Kansas City Chiefs linebacker Jovan Belcher killing his girlfriend and then driving to the local football stadium and shooting himself in front of his coach.
The morning after his comments, Fox targeted Costas for a full-on barrage of criticism, denouncing him for having the audacity to broach the topic of gun violence. Costas was "kind of a coward" in the way he made his comments, which were possibly fueled by his own "political ambitions," according to Fox.
The message from Fox to Costas was unmistakable: Sit down and shut up about guns. But now, as Newtown prepares to bury 26 victims, Murdoch's lashing out at "politicians" and the "POTUS" for failing to lead on gun reform?
By going on Twitter and demanding Obama take action while Murdoch's highest profile property in the United States actively tries to silence debate about gun reform, the media baron either revealed himself to be a hypocrite of historic proportions, or clueless about Fox News' content. It's content that seems specifically designed to interfere with any attempt to have a rational conversation about guns. (Just ask Costas.)
Note to Murdoch: By all measures, your cable channel operates as an appendage to the National Rifle Association. Fox News has done more in the last four years to embrace and echo the NRA's paranoid, anti-Obama gun fantasies than any other national media outlet in America, such as Bill O'Reilly calling gun control advocates "totalitarians," Glenn Beck warning about a looming "ban on guns," and Dick Morris feeding right-wing fears about "back-door gun control" in America.
Here's a test of leadership for Rupert Murdoch: If you're truly concerned about gun violence in your adopted home country, then you should demand Fox News stop demonizing gun reform and stop championing fanatical, pro-gun paranoia.
If Murdoch wants to lead on the topic of gun reform, he has the media tools to do so. The question is, does he really care about America's crisis at hand?
Crossposted at County Fair, a Media Matters for America blog.