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Eric Sapp

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Why Our Blunt Narrative Doesn't Win

Posted: 03/ 1/2012 4:35 pm

Democrats and progressives need to change the way we're talking about the recent birth control brouhaha. By making this about women and contraception -- instead of couples being able to decide when to start a family -- we're focusing on the short-term policy goals instead of long-term political narratives, limiting our audience appeal, and playing to people's fears instead of building more powerful narratives around core American archetypes. Ironically, our arguments also reinforce the very sexist stereotypes we purport to oppose. It's a losing strategy over the long term, and we need to adopt more powerful, inclusive, and positive ways to talk about our contraception and pro-family policies.

A number of Democrats and progressives have adopted the women vs. boss frame over the last few days to talk about the Blunt Amendment. For example, yesterday Stephanie Cutter said in reference to Romney's flip on Blunt that "Mitt Romney is taking important health decisions... out of the hands of women and [putting them] into the hands of their bosses." Sec. Sebelius said, "The Obama Administration believes that decisions about medical care should be made by a woman and her doctor, not a woman and her boss." Think Progress (which has an awesome Twitter feed, by the way) went a step further, saying Republicans want to put your boss in your bedroom. Gross, right? Who wants their boss in their bedroom or talking to them about birth control? Of course we should oppose a bill that allows that.

Yes, these arguments will help us defeat Blunt, but the point of Blunt isn't to deny women contraception coverage. I'll repeat that because it is important: Republicans aren't doing these bills because they want to keep women from using birth control. Now before you skip to the end and start leaving me angry comments, keep reading. Blunt never stood a chance of passing, and Republicans and Democrats know it. So the purpose of Blunt clearly wasn't to actually prevent women from having access to birth control, but to create a fight. They wanted a debate, not an outcome. They want a fight over religious freedom and government over-reach. And that is what we're giving them, with some abortion language thrown in for good measure. After all, what's the normal context for Democrats talking about a "woman and her doctor?"

We were always going to win on Blunt. The question is whether we'll win the broader arguments and in winning Blunt, create the strongest macro-narrative frameworks for the long-run.

So let's get back to our focus on women. Are men responsible for unwanted pregnancies? Should fathers take a role in raising children? If your answer is yes, then why are we talking about this as if it's just a woman's responsibility and a decision she makes alone? By making contraception only about women's health, we're telling voters contraception decisions are not about parents, not about men, and not about families. That greatly limits our political audience and sends the wrong message about gender roles in sex and parenting.

Furthermore, there are two ways to look at birth control. It can either be something that allows couples to decide when to start a family, or something that gives women control of their lives by being able to prevent pregnancy. In one frame, you have the happy young husband and wife wanting to make sure they are settled before starting a family. In the other, you have a woman who is having sex but doesn't want children. I'm not saying the latter option is bad (and both frames could be describing the same woman), but which is the one you'd use to sell some unrelated product on TV? Which is the story we want to tell and the characters we want to defend? If we want to win elections, it's the former more than the latter.

When voters think of our position, we want them to see Democrats as the Party fighting for families and parents. So we're better off talking about how Democrats want to ensure couples can decide when to start a family than fighting to protect women's ability to have sex without getting pregnant.

Another way to look at it. We can either go for an "eww" or "aww" reaction to contraception. Bosses in the bedroom: eww. Young married couple wanting more time together with their first child before having a second: aww.

People don't generally have happy feelings about sitting in the doctor's office. And I've never been, but I assume OBGYN visits aren't things women have warm, fuzzy feelings about either. But both men and women do have happy feelings about the idea of deciding when and how many kids to have as a family. We want to be associated with the emotions and archetypes in this IUD ad (note the father happily helping with the baby and mom being able to leave him with kid at end!). We want to be seen by voters as the defenders of that couple, but instead we're trying to scare people about invasions of privacy and making this only about women and doctor visits.

Focusing on families doesn't mean we're ignoring women. Again, let's look to multi-million dollar ad campaigns that businesses focus-group and test more fully than anything we ever do in politics. How do businesses target women and get them to relate to a brand or take the action? With all these same images I'm suggesting we use.

So let's not fight the fight the GOP wants. Instead, let's talk about what is really at stake with Blunt: the GOP is saying parents shouldn't be able to decide when and how many children to have. Republicans believe we can't have better healthcare and make our own parenting decisions and also have religious liberty. They are flat wrong, and if we'd started talking about it that way, the vast majority of Americans would see it and agree.

 
Democrats and progressives need to change the way we're talking about the recent birth control brouhaha. By making this about women and contraception -- instead of couples being able to decide when t...
Democrats and progressives need to change the way we're talking about the recent birth control brouhaha. By making this about women and contraception -- instead of couples being able to decide when t...
 
 
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HUFFPOST SUPER USER
tomteboda
01:53 PM on 03/08/2012
Very rarely do I see this concept acknowledged; that often the language of empowerment is also a language of alienation, and rewording things in a way that is more inclusive can make a huge change in the ability of others to move with you.
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APMOTRBC
Urban Warrior Princess of The Table!
12:20 PM on 03/06/2012
I'd love to hear your opinion on this story and how it relates to your framing. http://www.nytimes.com/2012/02/21/health/policy/growth-of-catholic-hospitals-may-limit-access-to-reproductive-care.html?pagewanted=all

1 in 6 patients in the US faces a potential religious hurdle to receiving legal, necessary care. Why isn't this viewed as abusive on the part of the Catholic church. Instead of calling us out for standing up to this kind of bullying. You are insisting if we make it pretty and palatable that we will win. Will that was the argument in Griswald and they still haven't given up. Your framing was the long term strategy 50 YEARS AGO. And it still hasn't met the healthcare needs of women. 50 years. That's a long time.
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APMOTRBC
Urban Warrior Princess of The Table!
11:23 AM on 03/06/2012
We are long past time in our country of making religious institutions understand that if they are going to receive public money to administer to the public health of the general population, then they better provide access to healthcare. We are the only developed nation that allows religious control of public health. It cost us $3.94billion last year to cure chlamydia alone. Not only do their policies not work, they cost us all a lot of heartache, wasted productivity & $. There is ZERO indication that your framing would work and EVERY indication that it wouldn't.

You won't stand up for reality and the actual public health needs of the community. You are REFUSING TO ACKNOWLEDGE the 20,000-pound gorilla in the room. They don't care if a woman is single or married. They actually believe they have the right not only to deny birth control, but critical care. Letting someone's ovary explode from a cyst is just one frame of this. A woman who has to be rushed 80 miles to another hospital to save her life to get an ectopic pregnancy aborted is another. Ectopic babies can't survive as the mom will die when the baby gets too big to grow in her tube. You are demanding that we respect and frame things for people whose adherence to an ideal doesn't save either the baby or a woman. You are defending the indefensible.
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APMOTRBC
Urban Warrior Princess of The Table!
11:20 AM on 03/06/2012
Of course the central problem with your framing is THE BLUNT NARRATIVE DID WIN. Not only did it win, it is picking up more and more people who are angry and upset and realize they weren't paying attention to the freedoms one narrow religious viewpoint were taking away from us. Instead of recognizing we have the winds at our back, you are now slowing down the process and taking us backward.

When Linda Murakowski says this: http://www.huffingtonpost.com/2012/03/06/lisa-murkowski-blunt-amendment_n_1323427.html

Then your idea about us having the wrong frame is just wrong. Why can't you admit that? You are so certain that you know "winning" strategies. But you clearly can't see that we won this strategically and we should have.

Explain again why our Blunt narrative failed. Oh, that's right IT DIDN'T FAIL. Since you can't even admit that it didn't fail, why should we listen or respect anything you have to say?
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APMOTRBC
Urban Warrior Princess of The Table!
01:44 AM on 03/04/2012
Even if conservatives accepted your frame it would leave women reproductive healthcare needs largely uncovered/unmet. This is the giant hole in your frame.
By trying to deliver the-couple-in-control-of-their-lives frame you are completely obscuring and ignoring the autonomous healthcare needs of most women for most of their lives. Very few reproductive healthcare decisions are made with a man. Not because women want to leave men out or because we hate them. Rather, it's because only a fraction of the reproductive healthcare women need involves actively reproducing or a man. I'm a mom. I know having a child with a man can be very profound.

A man in no way needs to be involved in our annual pap smears or our treatments for PMS. Or if we need birth control pills to control cysts. Most women go to the doctor every year for a reproductive health check--that’s our primary contact with medical care from age 13-50. It has been deemed to save costs and lives that we have these appointments covered by healthcare (just as having access to prenatal does). Of those appointments in my life with a very committed partner(s) over 20 years exactly 3 have involved or been with a man.
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HUFFPOST BLOGGER
Eric Sapp
Husband. Xtian. Founder Eleison & AVN
11:46 PM on 03/05/2012
I am no more obscuring women's needs than you are couples' needs, and my messaging frame would not leave anything unmet. Its a different way to talk about the same policy. The point is to get the care and win the long-term fights, and if that means highlighting couples more than single women, that's better for single women. We want men feeling they have a role and responsibility in these decisions b/c then they'll be more likely to support them. It's not like this conversation is about a wide array of health treatments that I am suggesting we refocus on contraception...it's all about contraception, and our side is pushing that as the focus. So while your points about the health impacts are valid ones, they are largely outside this particular discussion on chosing how to frame the issue b/c both choices focus on contraception and not all the other stuff.
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APMOTRBC
Urban Warrior Princess of The Table!
09:47 AM on 03/06/2012
"Men will be more likely to support what you need if you include them." Griswald would have been enough if your frame was the solution. Your statement is what pleading looks like. "If I pretend that my healthcare decisions and needs are all about my male partner, then maybe men will let me and people like me receive some benefit from my healthcare dollars and labors at work." In your frame, we aren't entitled to those benefits and access to care without a man in the room.

The point is: women need autonomous control of our own healthcare needs/bodies; to receive value for our labors and healthcare dollars [women of reproductive age lower the healthcare premiums for everyone else on the plan, but receive no benefit for this]; and to be free of other people's religions when making our own health choices.

Ms. Fluke was testifying about a lesbian friend who lost an ovary because Georgetown wouldn't prescribe the necessary medicine. It wasn't even that they wouldn't pay for it. The health center refused to prescribe the necessary medical care. Or the woman in New Mexico that the Catholic hospital refused a tubal ligation after her C-Section (this is a very common problem). So you actually think conservatives are going to be swayed when they don't care that this woman was married?
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APMOTRBC
Urban Warrior Princess of The Table!
12:07 PM on 03/03/2012
This group of conservatives/catholics actually believe they can impose their will on ALL women’s bodies. And this isn’t about men and women. It really is about women. 1 out 6 patients must get service in a Catholic Hospital. Do we think it’s really acceptable for a doctor while a woman is having an emergency C-section to refuse her a tubal ligation because it’s against his religious belief? I don’t care if she’s married or not, has kids already or not. This simply shouldn’t be allowed. We should just call that out as plainly discriminatory and lacking of standard of care expected of a facility tasked with protecting and ensuring the public’s health.
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HUFFPOST BLOGGER
Eric Sapp
Husband. Xtian. Founder Eleison & AVN
06:42 PM on 03/03/2012
This tactic of writing a bunch of separate posts at the end of a discussion does help ensure you get the last word and bump everyone else's comments down into later pages, but I'll reply to a few. I am trying to figure out the angry comments I'd get if I'd written a post about how contraception and unwanted pregnancies are not a guy's problem or concern. I've known some guys who felt that way, but they weren't very progressive thinking. You can't say men need to be responsible for using contraception and in raising kids from unwanted and wanted pregnancies but have no say and shouldn't care about the contraception debate. I think you have adopted the world-view you are trying to overcome.
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APMOTRBC
Urban Warrior Princess of The Table!
11:10 PM on 03/03/2012
Just know that your position greatly hurts women. This is my area of expertise. And it's just downright a rotten idea. It has no merit as the only frame and is very alienating to those you purport to want to help. and your refusal to accept it isn't your place as a man to tell women how to deal with our bodies, nor is it your place as a communicator instead of a public health expert. It's not that you don't have a role as a father or can't have a role as an ally or advocate. And I'm not saying that isn't one frame that can be used, but to suggest that yours is the only one when it so clearly makes the people you are supposedly trying to help angry and ill, then it isn't really very helpful then is it?

Yes. If you get lucky and you are one of the women that men happen to stay around, that's great. That's one frame. But it doesn't apply to 75% of the women of which we are speaking. and It has the worst benefit of being entirely framed solely for conservatives.
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APMOTRBC
Urban Warrior Princess of The Table!
11:13 PM on 03/03/2012
It was because the posts kept being too long. We get only 250words. You are positing a very dangerous and narrow lens which must not become the frame for the sake of women's health and rights in our country. Your frame sets women back about 100 years. I'm not saying it can't be one effective lens just as it is one aspect of healthcare. You appear to believe it's okay to frame something in a way that makes the people on behalf you want the policies enacted skin crawl. Not because we are anti-man. But because we are being bullied and forced into worst outcomes by this weird insistence that teens and single people aren't having sex and that abuse doesn't happen and that women don't need healthcare and don't deserve benefits for their labor and that there are lots of single mothers and that number is going to grow no matter what conservatives have to say about it. Those are the public health realities right along with couples and singles who want to plan their families. Unfortunately, you want those swept under the carpet and only give credence to the conservatives frame.

It wasn't actually a tactic. I just had a lot to say about reproductive healthcare. None of what you had to say was applicable to the 28% STD rate. That 1 out 2 women in the US has been abused by a man. That 1 out 2 divorces end in divorce.
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APMOTRBC
Urban Warrior Princess of The Table!
12:06 PM on 03/03/2012
You are asking we plead for our inherent rights by hiding behind this gauzy notion that we are only going to need this access in context of a happy husband and wife. So can an employer deny the unmarried women access to birth control and only offer to married women if that’s what his religion tells him?

The radicalness and unreasonable of their position you are unwilling to see and name. They are bullies. If we unflinchingly held a mirror up to what they are actually wreaking, much like the civil rights movement was partially won by seeing peaceful people set upon by dogs and hoses, common sense, public health and public opinion is on our side. A large majority of our country wants everyone to have access to basic preventative healthcare and for a little over 1/2 of the population that means reproductive healthcare.
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HUFFPOST BLOGGER
Eric Sapp
Husband. Xtian. Founder Eleison & AVN
06:49 PM on 03/03/2012
There is no pleading in anything I wrote. You are chosing to focus only on women (and have actually said this isn't about men) when any birth control decision that is made has to be made b/c of actions of both a male and female. Couples have to be involved, and the vast majority of married couples use birth control. The questions is how we change the minds and hearts of the most people. We don't do that by limiting our audience. The Civil Rights movement won when whites started joining in, and let's not forget that it used Churches and faith language, marchers dressed in their Sunday best that would look most civilized and cultured to whites, and they called on the better angels of our nature using language and narratives all of America could relate to.
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APMOTRBC
Urban Warrior Princess of The Table!
01:34 AM on 03/04/2012
It’s clear your frame isn’t working as you insist it should and are blaming those on your side for it’s failings. To mirror back to you. "how do we change hearts and minds?" It seems that one requirement of a successful frame is that it doesn't leave the people worse off and alienate those it's supposed to help.
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HUFFPOST SUPER USER
Robyn Singleton
screw you guys, Im going home
05:40 PM on 03/05/2012
I think your whole article is wrong and just a way for you to push you christian agenda on us....I DONT NEED A HUSBAND TO HAVE SEX...why is that so hard for you guys to understand..I was married once, and he beat the crap out me..never doing it again..but I sure the he ll am having sex..WITH protection..it is my right as an adult
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APMOTRBC
Urban Warrior Princess of The Table!
12:06 PM on 03/03/2012
Why is one religious sect who allows no women in its leadership and is celibate allowed to dictate public health policy that applies only to women’s bodies that is in direct contravention to empirical evidence and best public health practices recommended by professionals? If they want to serve and hire the public, why aren’t they required to treat those people as the public? Isn’t this actually an imposition of the employer’s religious values onto the employee?
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APMOTRBC
Urban Warrior Princess of The Table!
12:05 PM on 03/03/2012
The strongest frame right now would be to remind everyone THAT THIS WAS A COMPROMISE TO HAVE OUR HEALTHCARE BE TIED TO JOBS AND THE HEALTH INSURERS. We can absolutely go back to the preferred and much less expensive route of single payer so that neither employers nor insurance companies have any role in limiting or deciding our access to legal and private medical options that should be covered under public health best practices.
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HUFFPOST SUPER USER
APMOTRBC
Urban Warrior Princess of The Table!
12:05 PM on 03/03/2012
Should one group of men who are mostly over the age of 60 and who are supposedly celibate be allowed to dictate the public health outcomes of a large percentage of US women? I think American woman were pretty riled up to see a whole panel of religious leaders, all men, all old testifying on this when there weren’t any women or health professionals to testify.

My dad is an 80 year old retired Episcopal priest and he is furious. Fit to be tied. The college aged young men I’ve talked to are furious. The have mothers, sisters, girlfriends. I think you are both underselling short the common sense and good public policy this is as well as understating and under-comprehending how very outrageous and dangerous to women the position that conservatives are taking you are seeking to calm. They aren't the ones being hurt by their action. Women are. It would be nice if you stood up and said that . .
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APMOTRBC
Urban Warrior Princess of The Table!
12:00 PM on 03/03/2012
This narrative seems singularly weak and narrow in view of the actual public health and access to healthcare issues confronting over 75% of US women.
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APMOTRBC
Urban Warrior Princess of The Table!
11:59 AM on 03/03/2012
Our Blunt Narrative did win. Blunt failed. It didn't pass. Not only that it is waking women up all over the country that our rights are being stripped, chipped and pulled away from us.
HUFFPOST SUPER USER
oppa3
10:29 PM on 03/02/2012
I don't care if both Republicans and Democrats know this amendment isn't going to pass. If they do who the heck introduced it. Get on the Republics business and stop messing around. There is so much to do to fix things.
07:16 PM on 03/02/2012
While I understand the value of this stance from a PR pov, the end game of this argument is flawed... This is at its heart an issue that is bringing to a head conflicting opinions of a woman's place and power in American society. If this was merely about family planning, I don't even think that we would be having this conversation, but because it is calling into question the very right of a woman to make decisions about her own body (remember, Virginia and other states have tried time and time again to restrict, or even eliminate access to birth control, PERIOD) this has become a bigger issue than could be represented by that smiling couple trying to space out their prospective children. I'm with those who have already pointed out that in much of the informed consent laws, there is no requirement for impregnators to undergo ultrasounds as well. If we sugar coat this issue and try to skirt around what we're really debating, then this we're pretending that this country is no longer discriminating against women and by ignoring this issue, we allow it to continue. Let's keep moving forward and just say it like it is.
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HUFFPOST SUPER USER
APMOTRBC
Urban Warrior Princess of The Table!
01:58 AM on 03/04/2012
Yes Eric only cares about the message and is totally ignoring the negative impacts his frame imposes on the women he purports to help.

In fact, I'm pretty certain based on his words he doesn't actually value women access to reproductive health and has no idea of our needs or the actual issues we face.
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HUFFPOST SUPER USER
Robyn Singleton
screw you guys, Im going home
05:42 PM on 03/05/2012
he doesnt.....he only wants women who are married to have family planning access...but only WITH the approval of her husband
11:30 AM on 03/02/2012
Why not? I mean employers already have a say in most things in our lives already. Don't think so? Let's see---

Random drug tests, but of course, no random BAC tests on the job (have your Kahula spiked coffee AT WORK, but don't dare smoke a joint at home on your own time),

Criminal Background checks (didn't think that single shoplifting charge on your record from when you were 19 would matter now that you're 40? Think again).

Credit Checks (I've never understood why a credit check was such a strengent requirement of someone applying to work stocking toliet paper in a wharehouse, but apparently it matters more now that you didn't pay your credit card bill on time than your excellent quality work history).

Facebook and Twitter checks (a recent study said that 69% of employers said they checked Facebook and twitter feeds of potential employees before making their decisions).

And now, a debate on whether to let employers decide what health coverage they choose to allow employees to have? Aka, contraception.


The GOPers may be preaching about a smaller, less intrusive government, but it certainly hasn't detered them from moving that Big Brother stereotype from the government, to more correctly.. your boss is watching you.

Every step you take, your boss can watch you. And now we're having a national discussion about whether we want to allow employers to stand at the foot of your bed and decide when and how you are to have sex?

Ridiculousness