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The Cables' Cash-Cow: The Neverending Primary


If you're as pathetic as I am, you keep cable news on all day while you work. Watching the coverage from cable news, especially CNN and MSNBC, I've found it curious that there has seemed to be a shift in coverage over the last month or so.

As Senator Obama racked up a dozen straight wins, I remember both John King and Chuck Todd standing in front of maps, playing with vote numbers in future states, concluding that the race was pretty much lost for Hillary Clinton, at least as far as the math was concerned. As far as I can tell, nothing in the math has changed. If anything, Obama has shown the ability to wipe out Clinton gains, both by winning votes after Ohio and Texas, and by far out-pacing her in the current race for superdelegates.

Yet, rather than report that things are looking more bleak, CNN and MSNBC seem to be pushing the new meme, that this race is essentially a tie.

Why? Why the sudden change in tone that the race is mathematically out of reach, to it being an essential tie? Why the harsher focus on stories that might drive down Obama's numbers and less on those that might drive down Hillary's?

New ratings from the First Quarter of 2008 might give us an idea. From MediaBistro:

CNN did in fact win the ad-friendly A25-54 demo in prime time for the first quarter. It's the first time that's happened in six years. Year-over-year, CNN grew 27% in Total Viewers and 23% in the A25-54 demo (total day).


Anderson Cooper 360 at 10pmET posted its first ever quarterly win in the A25-54 demo. AC360 increased 60% in the demo compared to last year.

CNN also won the 9pmET and 10pmET in the A25-54 demo in the first quarter 2008.

And from MediaWeek:

Among the top-30 ad-supported nets, nearly half saw their ratings jump by double-digit percentages. The biggest gainer was the aforementioned CNN, followed by MSNBC (up 57 percent to 780,000 total viewers),

TV Week asks the all-important question:

This presidential campaign has provided such a sustained high for Fox News, CNN and MSNBC that cable news followers are asking whether the cable news channels risk a crash when the political drama subsides, or whether they can hold on to any of their expanded audiences after the election....


[Evan Tracey, chief operating officer of TNS Media Intelligence Campaign Media Analysis Group] said flatly that viewer interest is "not sustainable" once the contest narrows down to two candidates.

Not being in the newsrooms, I can't tell you what their motivations are. Maybe they all sat down and concluded that their coverage was slanted and that a 140 delegate lead is now a tie, not close to insurmountable, like it was when it was a 100 delegate lead. Maybe the SNL skits hit them with an epiphany -- that it was time to give Hillary Clinton a break and go harder after Obama (as they've all certainly done, giving far more intense coverage to Reverend Wright than to the Bosnia-flap or Jake Tapper's reporting on NAFTA).

Or, maybe, they just don't want the primary to end. Maybe they don't want to try to cope with the ratings drop, and the subsequent loss of advertising dollars. Maybe like the Wu-Tang Clan says, C.R.E.A.M. (Cash Rules Everything Around Me). Why should the news be different than anyone else?

 
 
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11:27 AM on 04/05/2008
Yes, you're absolutely right. I keep my TV on CNN and MSNBC all day. I love to hear what is going on in this race of all races, the primaries. I was never interested in politics before 2008. I never voted for either of the Bush or Clinton candidates in either election because I didn't like either. And still don't. I've found out more things on the Clintons since this campaign started than I've known in the whole 20 years of their disenchanting service. I'm sorry I slept so long, but I am fully awake now. So keep pouring it on and I'll keep saying my piece.

More Americans than EVER before are involved in these primaries/caucuses and more are opening their eyes to the people involved than ever before. So this is something that is truly good for the country and the world to see what our innermost feelings are as inhabitants of America. I hope the world is seeing what we are finally seeing and that is, Bush should be tried for treason and Hitlary should be tried for lying on everything.

Glad I woke up!
HUFFPOST SUPER USER
Manx
07:47 PM on 04/04/2008
I noticed that just before the Pennsylvania primary, CNN fixated on negative stories about Obama and ran P.R. pieces on Hillary. Hillary, Bill and even Chelsea were interviewed but hardly anyone from the Obama camp got any attention. Just last Saturday, I heard a male commentator on a program called, Ballot Box (not sure about the name) comment that Obama was "barely" leading Clinton in the delegate count. I would like to hear his definition of "barely."

But you're right. They don't want the Hillary vs. Obama catfight to go away because it boosts their ratings.
11:32 AM on 04/05/2008
And it goes to show you how prejudice CNN can be in any given week. It seems they change their moods according to the weather. Maybe they were on the rag that week you refer to. They even picked up Sean Hannity's Reverent Wright snippets and harped on them just like FOX did. I emailed them and so did many others, I'm sure, to find out why they did such a thing without investigating the videos before allowing them to be presented in such a hateful way. I am too through with CNN for doing that and I have switched my preference around now that they have jumped on the FOX bandwagon. I also changed my viewing of MSNBC in the morning because Scarborough is definitely a Dr. Jekyl, Mr. Hyde character. He don't know which way is up. So now I pick and choose between the two according to their presentations.
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roncraw
12:32 PM on 04/04/2008
I have yet to see and Obamaite reply or answer this. Obama was the only candidate to break the rules in Fla.He ran ads on MSNBC and CNN. I don't think it's a coincidence that they stopped on the day of the primary.Plus what happened to the media. I live in Fla. so I don't think someone from Iowa should dispute this.
05:37 AM on 04/05/2008
Thank you for saying what I have been writing in many of my comments. My friends in Florida have told me about these ads that Senator Obama ran. What happened to 'rules are rules'? Why is Senator Obama allowed by the DNC to run campaign ads in Florida (against the rules) but the votes of millions will not count because Florida "broke the rules"?

I believe there is bias against Senator Clinton at the very core of the Democratic organization beginning with Howard Dean and Nancy Pelosi. The Clinton supporters should flood the DNC with emails calling for the Florida delegation to be seated as voted. The disenfranchised voters of Florida should also flood the DNC with emails. Howard Dean and Nancy Pelosi have shown that they don't want the people to elect a nominee...they want to select the nominee and hope the voters won't notice. Well this voter and many others have noticed and the Democratic Party will have difficulty with unity if the Florida and Michigan delegations are not seated, given the right to speak for these states and their votes counted.

It is time for the rules to apply to everyone including Senator Obama. Why is he being given a pass?
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Manx
04:26 PM on 04/05/2008
The delegates in Florida should not be seated according to the Florida vote because thousands and thousands of Obama supporters didn't bother to show up because they were told their votes wouldn't count.
12:04 PM on 04/07/2008
uh, "It is time for the rules to apply to everyone including Senator Obama. Why is he being given a pass?"...WHy is Hillary to be given a free pass to the RULES SHE AGREED TO ? Why did SHE not object WHEN IT COUNTED ? (kinda reminds of her Iraq VOTE...she object NOW, but then, she voted yea and even NOW has the bodaciousnous to claim SHE objected to war all along and even Bill tries that, but BOTH WERE SILENT WHEN IT MATTERED MOST AND COULD HAVE MADE A DIFFERENCE..matter of fact, both got vid-clipped SAYING they SUPOPORTED THE BUSH and RESPECTEC HIS DECISION way back "then"....!!!
For sure, WHY do SOME rules matter and others do not ? Easy to agree then change to disagree ..is that FLIP FLOPPING or what for CONVENIENCE SAKE ?
11:36 AM on 04/05/2008
Excuse me. Obama didn't even campaign in Florida. Whatever you saw on MSNBC and CNN was advertisements they presented, not Obama. How can you tell either channel what to run or not to run on either candidate. That's a choice the channels make, not the candidates. You've got your facts screwed up on this one.
07:14 AM on 04/04/2008
None of these cable news organizations even begin to speak truth. They are biased opininated liars slanted to reinforce a McPain or Clinton win. They absolutely cannot handle truth when they hear or see it! I pray their ratings will plummet when this primary process ends so that America can finally realize that these shows have been little more than entertainment - nothing factual - just fiction. They used to be an important part of our daily life, but "used to" died in this household and now every time, if there is a time, one of these stations enters our home airwaves, the culprit who turned the channel to one of them (even if just for a second), is fined one dollar - I'm not earning much money on this system lately. I refuse to have them enter our lives unless and until they can learn to report THE FACTS, NOTHING BUT THE FACTS.
12:16 PM on 04/07/2008
Aw shucks...just think back to the ramp of the Iraq showboat...egads, can still hear the music they used, they ALL jumped on the various bandwagons ramping up WAR, it gave them fodder for the 24/7 airtime needed filling as the blond dead girl /other crime thrillers were wearing thin (but they DO keep trotting those out, CSI style--like YEEESsssshers,tube lineup is one crime thriller after another and then they tell "us" that it is WE who demand such viewing/etc...or the various limp reality shows that are rather formulae driven ventures , lol, even kinda' explains why folks tune in to something like Dancing with the Stars or America Idol views...
Part of it all, budget contraints and if perhaps some have indeed noticed, read the various print papers or peruse the various channels, is QUITE REPETITIVE, sometime word for word, sometime same pictures/video clip footage, occasionally small rewrite / paragrahph / headline justapositoning...Their RESOURCES are drawn from the SAME POOL and they all use them--is a repeated repeating , just a change of "on camera" talking heads moderating/presenting as IF someting of they now all describe as cutting edge , breaking news or somehow "insightful" info/blah, blah, blah...The media itself is conglomerated into the hands of perhaps FIVE major corporations and THEY RULE be on air or in print consequently, independent reporting is rather scarce to say the least and much gets ignorred for a VARIETY of reasons !!!
01:01 AM on 04/04/2008
It's Clinton and her campaign who have been pushing the line that the race is essentially a tie.
11:53 PM on 04/03/2008
Yea. Pretty disgusting.

so cool to mislead the public for ratings, because, lets face it, Hillary is Presidential Brittney with an umbrella, doing and saying more bizarre things every day.

The responsible media, contributing the masses misinformation - like that popular vote is bogus b/c 4 states don't even have numbers for it and we'd have to "guess". Of course those 4 states went for Obama, so of course they don't matter to Clinton - but when Obama finally gets his nomination, her gullible and misinformed legions will actually beleive he "stole" it - why? Because Hillary, with an assist from the media, aren't telling them the truth, that "popular vote" is a bogus number and can't be considered.

So the MSM will print articles calling Obama a liar for not telling his staff he snuck a ciggie, while giving her 400 lies a day a total pass. They contribute to smearing Obama which will cost votes - in Nov.

I am appalled. And I am really sad for the nation.
03:12 AM on 04/04/2008
Well said. While the fake Democratic race is pathetic for the media, what's more pathetic is the great piece of journalism Bill Moyers did for PBS a few months back detailing how CNN, CBS, and every other news channel sat on information when they knew the administration was lying about their case for war out of fear of being called unpatriotic and thus losing views and advertising dollars.

When the media is selling out like politicians you know the only solution is getting someone in office who is only taking money from the people. Everyone is a sellout these days, McCain and Hillary from corporate lobbyists...and the media is now owned by the same corporations.

http://infogiant.wordpress.com/2008/04/03/comparison-hillary-vs-bush
12:22 PM on 04/07/2008
Many in the general public had reached that conclusion as well as many saw the coverage..rather LACK of coverage given to those that PROTESTED and were NOT supportive...Many had researched sources and made reasonable judgements and rather KNEW that Bush and his were determined for war (even some dated such presumptivity vback to when it appeared he WAS to be CIC , few thought it would occur so soon in his terms thou...yeah, delve back into archived blogs and letters to editors and you will find that asumptive/preseumptive voiced way BACK then and proven to BE correct, unfortunately )
As for the media, it bears responsibility for their egregious performance and failure to allow the citizenry to properly informed but they too are weaseling out of that accountability.