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Esther Wojcicki

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Black Friday Report From Silicon Valley: Stores Jammed At 5 A.M.

Posted: 11/27/09 10:24 AM ET

I consider myself an experienced Black Friday shopper, having gotten up at 4 am the day after Thanksgiving for years to shop the bargains. But I have never seen a Black Friday like the one today -- November 27, 2009.

There were more people lined up to get into Walmart in Mountain View, CA (Silicon Valley) than I could have ever imagined -- more than 1,000. They circled the building on both sides and in front. They were even there an hour after opening, because this year they limited the number of people in the store. People just kept on coming and coming.

All the other stores at San Antonio Shopping Center were jammed too---Kohl's, Sears, Target and others. Jammed at 5:05 am Amazing. I couldn't even find a parking place in a huge lot and the stores had just opened. Same crowded conditions at Stanford Shopping Center just three miles down the road with stores like Macy's, Bloomingdale's, Ann Taylor, Pottery Barn. I didn't even try Best Buy in Mountain View because there was a traffic jam getting into the lot.

So if there is a recession, maybe it is over judging by all the people who were there with money to spend. When I finally got into Target, people were running (yes, running) to get the 32" Westinghouse TV (gone by the time I found them) and the TomTom GPS (also gone). Hundreds of people with packed shopping carts were waiting in line.

I couldn't go home empty handed so I bought a nice fleece jacket at Target for only $15 (also on sale, but not yet discovered by the mobs) and some toys that were not on sale because the Leap Frog Frig Magnets were already sold out.

I should have guessed that something like this was afoot because on Thanksgiving night, I got an email at about 7 pm from friendly Walmart announcing more online bargains. By the time I went online to check two hours later, everything I wanted (electronics) was all sold out. Yep, gone and I had just gotten the email.

So, maybe this is the beginning of a good shopping season signaling an end to the recession. It is the first time I can remember being happy to see so many people in the stores at 5 am competing with me for the bargains.

 

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dadw5boys
Disabled Vietnam Vet
07:58 AM on 11/30/2009
I still shop after Christmas since our whole family moved our gift giving to January from Dec.

Think about it and talk about it with your friends and family. I bet they will be agreeable too.
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
09:14 PM on 11/29/2009
The wife & myself were in a Lowe's today (Sunday afternoon) getting some decorations and one new (optional) appliance we had our eye on for a couple of months. This plus some limited shopping we did at a local shop on Friday afternoon was about all we are planning.

The place was more crowded than I figured it would be,... but mostly people seemed to be buying bargins or relatively cheap decorations.

We will see how this season goes - but I doubt we will see a recovery like what the merchants are hoping for.
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Samalabear
10:15 AM on 11/29/2009
This blog shows exactly what is wrong with this country. Cheering because people are shopping and that will end the recession? I don't think so.
12:05 PM on 11/29/2009
I turned the tv on Thanksgiving morning. I couldn't believe the number of people lining the streets for a parade. We're in the middle of a depression. What are all these people doing? I guess we're in recovery, just like the tv news is telling us.

I went to the grocery store, yesterday. There weren't any beggars outside. Guess our economy is recovering, just like Wojcicki says.
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Samalabear
10:02 AM on 11/29/2009
I have a Kohl's within walking distance of where I live Friday morning at 7:30 was very crowded and the line at the bagel shop, which is right next door, was out the door. But by afternoon it was very quiet and the last couple of mornings you could not tell if this was in the middle of the summer or the Christmas "shopping season." Very quiet. The bagel shop likewise.

In the other stories I've read it seems the discounts are very deep. I wouldn't call this a sign of recovery. Storm clouds are still gathering.
11:42 PM on 11/28/2009
You're right, Esther. Everything is going to rebound and we all can all get back to spending money we don't have. Let us know how 2010 works out. We'll see if your still giddy in the spring. Good luck to you and happy holidays.
03:38 PM on 11/28/2009
I think that part of the phenomenon is explained by more aggressive bargain hunting this year - that may not be a good indication for overall spending for this holiday season.
05:14 AM on 11/28/2009
"I consider myself an experienced Black Friday shopper, having gotten up at 4 am the day after Thanksgiving for years to shop the bargains."

In the US, you get about 3 days statutary holiday a year, and 2 of them in the wonderful month of November when it might well be minus 10 outside and daylight is ~8-9 hours in many places. Otherwise, if you even have holiday, it will be for 2 or 3 weeks a year maximum. Yet, still not content with that, the powers that be in cahoots with the media have more or less decreed that your Thanksgiving holiday isn't your's to do with as you please.No, it is granted for the sole purpose of allowing you to shop for Christmas - when you are granted no extra holidays either. Ou had all better do your duty as patriotic little Americans and go shopping. If you all just shop, and buy stuff made in other countries, your economy will miraculously recover and everyone will live happily ever after. What an utterly grim existence.
07:25 PM on 11/27/2009
I spent all day in Manhattan -- and the stores were near-empty, despite big sales '50% off," "Buy one, get one free." There were no crowds anywhere.
04:58 PM on 11/27/2009
Don't kid yourself those retailers are not making any money from those sales or the peripheral buying they hope will happen. Retailers are going to lose their shorts during this season and many will go out of business and or not have anything to give back to investors. The average buyer loses out because they are led to buy junk they have absolutely no need for. So thus everyone loses. I have stayed home and saved my money, told friends not to expect Xmas presents this year and will use that money to go on holiday away from all those shoppers and retailers you are talking about. You know, I think I am going to have a very good holiday.
02:05 PM on 11/29/2009
agreed. i think that all of these items are "loss leaders" designed to get people in the door. i predict that the sales from black friday are pretty much all that they are going to get.
04:18 PM on 11/27/2009
I'm not buying anything I don't need and won't start unless forced to by the government to stimulate the economy. And even then I might resist and they'd have to pry my cold dead fingers from my money. Sterling Greenwood/Aspen Free Press
03:58 PM on 11/27/2009
One of your daughters is worth $15bn through marriage and another is worth a few hundred million from her own pre-IPO stake in Google, and you are getting up at 4am to get in line at Wal-Mart? Do you really think Sergei is going to install that 32" GE LCD TV in his 767?
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comicpro
Stupid Should Be Painful
01:31 PM on 11/27/2009
I know China has got to be pleased knowing all their crap they make is in such demand. I am amazed year after year the number of people who wait for hours to buy ANYTHING! WAL-MART?????Never seen ANYTHING in that store I would wait one extra minute for!!!!!!!!!
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ydrittmann
Vitter patronizes women.
01:22 PM on 11/27/2009
This is wrong. A man died last year from this madness. Why do you not want Walmart employees to enjoy the last hours of their Thanksgiving? People are fighting over Chinese televisions. You make a mockery of what was once a thoughtful holiday.
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Samalabear
10:26 AM on 11/29/2009
Ditto.