With boxed wines becoming more common on store shelves these days (and wine on tap at bars, even), clearly the notions of how our favorite beverages come packaged are changing. But while wine almost inevitably ends up in a glass before reaching your lips, how would you feel about drinking your beer from a bottle that more closely resembles a single-serving milk carton in its shape and size?
Related: Food Republic Craft Beer Power Rankings
Still in its concept phase (meaning, it's not happening yet -- but the idea's out there), Heineken's Cube concept provides a square bottle that's more efficient and economical for stacking, packing and traveling with bottles of suds, both from distributor to store, as well as in your home fridge. The concept, created by the French industrial designer Petit Romain, actually recalls an earlier rectangular-shaped Heineken bottle developed by the Dutch brand in 1963, which was intended to be recycled and used in construction. When you think about how far ahead of its time that was, Romain's square offering seems entirely sensible - late-coming, even.
Would you scrap your longneck beer in favor of a cube-shaped bottle?
Ideal for stacking, storage and transportation, the Cube concept would do away with bottles clinking together and wasted space between the necks.
Got beer? The milk-like carton for your beer-drinking pleasure.
More beer related stories from Food Republic:
Our 5 Favorite Recipes With Beer
These Jeans Are Made From Recycled Beer Bottles
5 Session Beers To Drink By The Sixer All Summer Long
5 Bay Area Spots For Better Beer Drinking
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Personally, I shared the blog link because I thought it *was* a good recipe to go with a light flavored, light in color beer like Heineken. I am a beer drinking and I like to cook and pair my foods with my beverages. I tried to add to the conversation.
What exactly did you do here other than try to make me feel bad? Are you SAVING the world from wasting their time reading my blog because YOU are the ultimate judge of all that is readable? Thanks for your opinion, feel free not to read the blog any more and be sure you don't try the recipes - they probably aren't suited to your taste.
What ever you put in the blank, I say yes. So long at it is good beer. Slainte!