Horror movie psychos kill. So does cholesterol -- it just isn't nearly as entertaining. Health supplement company Bioenergy Nutrition and agency Alch1m1a ADV has combined the two -- creating a series of print ads starring a few iconic horror movie characters made from butter.
The series of three ads features Jason from Friday the 13th, Jigsaw from Saw, and Ghostface from Scream -- to help reinforce the dangers of bad cholesterol. And, perhaps to remind the viewer to go easy on the butter substitute the next time they go to the movies.