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Frank Luntz

Frank Luntz

Posted: April 28, 2010 08:14 PM

Why the Dodd Financial Services Bill Is Bad... For Democrats

What's Your Reaction:

The New York Times' headline said it all: "Off Wall St., Worries About Financial Bill". The Democrats in Washington may think it's a slam dunk, but the rest of America doesn't agree.

Look, those who are on the side of significant financial reform are fighting on the side of the angels -- and with broad public support. We are fed up with Wall Street abuses and arrogance that makes life for the rest of us on Main Street more difficult. Let's hold people and businesses more accountable and responsible for what they do and how they do it.

But that doesn't suddenly equate to support for the legislation now being considered by the Senate. In exactly the same way that the public wanted healthcare reform, just not Obama's healthcare reform, they want something done to punish the perpetrators of the financial meltdown, but not at the expense of their own checking accounts -- or American economic freedom.

The dirty secret of the Senate financial reform bill is that some of its biggest supporters work on Wall Street. Recipients of taxpayer bailout money have no concerns about the bill -- in fact, the CEOs of Citi and Goldman Sachs have publicly endorsed it, and several of the other big banks have expressed support. It keeps the "too big to fail" guarantees in place for another generation of financial services companies.

But here's where it gets really interesting. The Democrats supporting the current legislation have assured an anxious electorate that whatever funds are used to create whatever regulatory scheme created will come from the banks, not the taxpayers. Let me emphasize that so that even casual readers will catch it: the Democrats promise that you won't pay for their legislation, banks will.

Really?

Since when have corporations ever paid taxes, fees or penalties? Employees end up paying in the form of lower salaries and benefits. Customers end up paying in the form of higher costs.

And in this case, every account holder will be forced to pay higher fees on their checking account and savings account. That's you, my friendly reader. Can you say "checkbook tax"? I can, and I think lots of candidates will be saying it come November. Is that what you really want to do to your constituents, Senator Lincoln? Is that what you really want to explain on the campaign trail, Senator Bennett?

But it goes deeper than just taxation and regulation. Wall Street can pass it all onto consumers. Main Street cannot. And that's because Wall Street firms have all those pesky well-connected, nicely dressed lobbyists to ensure that whatever is passed strengthens their hand at the expense of the little guy.

Regardless of what side you're on, the financial reform bill is special interest heaven -- a bill written by lobbyists, for lobbyists, and will probably be implemented by lobbyists. The Dodd bill has carve-outs right from the get-go. Real estate agents, title companies, the Farm Credit system, even Fannie Mae and Freddie Mae are exempt from its onerous and costly provisions. And for everyone else, it's been a special interest feeding frenzy.

More than 130 companies have publicly hired lobbyists seeking their own loophole. Mars Candy wants to continue to use derivatives to hedge against price hikes in sugar and chocolate, so they've hired a lobbyist. Harley Davidson wants to protect dealer financing of their bikes, so they've hired a lobbyist. And eBay wants to not harm its subsidiary, PayPal, so they've hired ... well ... a team of lobbyists.

But most average Americans -- the ones who bailed Wall Street out in the first place -- cannot afford lobbyists, and won't be exempted from the legislation.

There's a reason why American trust in government is at an all-time low. Voters believe legislation like this is passed not for the public interest, but for special interests. And that is certainly the case with the Dodd bill.

Sen. Dodd has bragged that his legislation will create a new super-regulatory agency like we have not seen before -- and with good reason. Every single financial transaction will now be subject to government regulation -- from layaway plans to auto loans. Citibank and Goldman Sachs don't have to worry about that, but Joe's furniture store and Jane's used car dealership do.

I've said it before, and I'll say it again: it's not what you say; it's what people hear. Democrats believe they have a winning issue in financial reform because it gives them the vehicle to attack Wall Street. Well, they're right, but only right now.

The American people are once again hearing the same old song of more taxation, more regulation and more litigation, all because of well intentioned (you read that correctly) but poorly executed legislation. They will reject this approach just as they came to reject the healthcare reform legislation -- even after the vote.

Democrats -- especially those in conservative districts -- were promised a bounce if they voted for ObamaCare. We didn't even see a dead cat bounce. Just ask Blanche Lincoln -- but you better ask her quickly.

Instead voters have been inundated with information such as a recent HHS memo that confirmed what opponents of the legislation were saying -- the bill would not reduce spending or the deficit after all. Voters will soon find out that the financial reform bill won't end bailouts -- it will enshrine them into law.

Purple and red state Democrats will spend their summers back home explaining their votes to angry voters upset about the never-ending growth of government spending -- and the taxes and fees to pay for it. These are the same voters that supported Barack Obama in 2008, Chris Christie and Bob McDonnell in 2009, and Scott Brown in 2010 -- all for the same reason.

Americans want to change the direction of their government, and they will keep replacing incumbents until they get it right.

***
Click here to read Simon Johnson's response to Frank Luntz

 
 
 
The New York Times' headline said it all: "Off Wall St., Worries About Financial Bill". The Democrats in Washington may think it's a slam dunk, but the rest of America doesn't agree. Look, tho...
The New York Times' headline said it all: "Off Wall St., Worries About Financial Bill". The Democrats in Washington may think it's a slam dunk, but the rest of America doesn't agree. Look, tho...
 
 
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10:25 AM on 05/08/2010
Nice try, Frank. But I think Brad Reed said it very nicely, "To borrow a metaphor from Matt Taibbi: when you have a vampire squid wrapped around the face of humanity, the solution isn’t to feed it some cupcakes and hope it stops jamming its blood funnel at you. The solution is to get the damn squid off your face - and the only way to do that is to chainsaw the sucker into pieces."
I vote to do just that - chop the suckers down to a manageable size," regulate the hell out of them until they manage to learn a whole new way of thinking and doing business, and do so in a manner that precludes them passing along the increased costs of doing business - ethically for a change - to their customers. They've had a free ride on the U.S. taxpayers/consumers for too long ... and this Party's Over. I don't particularly trust the current Congress/Administration to do the right thing, but I certainly don't trust "Your Side" to even tell the truth for a split second.
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HUFFPOST SUPER USER
terragazelle60
04:06 PM on 05/04/2010
As if Luntz is a believable figure.
We got the memo already. You are a magician, you answered the Bill before it was written.

The Dems are fighting to get laws passed that will keep this mess from happening again...they will not be gaining cash from Wall Street...while the Repubs are already stashing away the bucks.

But people believe the repubs...
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harveyr2
Be skeptical of politicians or be their pawn
09:20 PM on 05/02/2010
All of congress is in the pocket of Wall Street.

Also, any bill over 300 pages is far too complex to consider passing.
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HUFFPOST SUPER USER
billw8017
History looks like this
07:59 PM on 05/02/2010
It is wonderful that Frank Luntz has come out in favor of financial reform -- but, just not the Democrat's reform and that for the sake of the poor misguided Democrats who have nothing to gain from it except oodles of money. The Republicans who had invited the big tobacco lobbyists and broadcast lobbyists to private meetings when Republicans were in power, are now constrained to going to New York to solicit contributions in support of their better reform.

It is interesting that the Democrats have proposed reforms that put money in Republican coffers when the Democrats started with the greater Wall Street support and might have raised so much more by doing nothing. Clearly, Democrats are not merely wrong headed but don't know their own best interests. It is nice of Luntz to focus on Bluedog Democrats; sort of shows where his real concern lies: not in policy but party politics.
05:35 PM on 05/02/2010
Oh Frank, not that you'll ever read this, though you're are so much of what is wrong with this country. Some day you will suffer for all you're doing, whether through illness or some other Karmic consequence for your words (lies) actions.
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HUFFPOST SUPER USER
studentoflaw
05:33 PM on 05/02/2010
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Apparently Mr. Luntz reads his own propagan--er, "memos."
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HUFFPOST SUPER USER
drumz
The less you know the more you believe.
03:46 PM on 05/02/2010
When Lutz admits that trickle down doesn't work he will have some credibility but until then, he has none at all.
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HUFFPOST PUNDIT
SPQR1052
12:58 PM on 05/02/2010
lockdown, my true feelings are being censored on this ....matter
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HUFFPOST SUPER USER
Suntio
Amat victoria curam.
12:51 PM on 05/02/2010
Yes, that's exactly whom the Democrats should be taking advice from: a shameless demagogue who sold his soul to the devil.
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HUFFPOST PUNDIT
SPQR1052
01:02 PM on 05/02/2010
You said it in nicer words than I did. My original comment was scrubbed.
12:22 PM on 05/02/2010
Party blinds should not stop us from seeing the truth. The Enron loophole, the overturning of Glass-Steagall, and a lot of other legislation was passed with full support from the Democrats and signed into law by Clinton. The Enron loophole stayed in the law many ears after Enron... It was placed there quite deliberately.

Both parties are the same, they simply fight to divide the pie between their own friends, but the majority of those are common anyway. They loudly proclaim good intentions, put on a dog and pony show, then write a messy giveaway bill... Loopholes galore, all 30,000 pages of it.

Now they are talking "SOMETHING LIKE" Glass-Steagall. Go back and read what the Dems, the Reps, and the media were saying before the overturning of Glass-Steagall - it was the old, archaic law stopping the marvelous financial innovation that would bring incerdible prosperity to all of us. Go back and read it.

You know the definition of insanity, it's believing the political parties or media again and again! Frank Luntz has the right approach, finding the loopholes and questioning them. Those with the party blinders are harming themselves, as the majority of people don't trust either party, but will vote for the other guy as form of protest!
04:28 PM on 05/02/2010
Very true sir. I have no hatred towards Luntz just because he's saying things that people do not like to hear. But he's not the only one against this bill. Many liberals are not for it either.
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HUFFPOST SUPER USER
studentoflaw
05:43 PM on 05/02/2010
Dude, Frank Luntz wrote a memo outlining all of these GOP talking points--to be used to derail financial reform--before the bill was even written!

I'm pretty sure the definition of insanity also includes people who, despite being privy to the cynical playbook of a manipulative political operative, refuse to acknowledge the existence of the playbook even as the plays it outlined unfold before their very eyes like clockwork.
10:32 PM on 05/02/2010
I understand that he wrote the playbook. But that does not mean that everything in the play book was wrong. There is nothing wrong with having a play book as both sides have one on every issue.

The senate bill will allow for bailouts as they have admitted that the 50 billion follar fund would not be close to enough money to cover a bank faillure. The Banks would not agree to pay this fund if they didnt have a gaurantee that after the fund was dry the U.S. Government would.

Dylan Ratigan and Elliott Spitzer have been covering it on a daily basis.
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HUFFPOST SUPER USER
genmanager
12:07 PM on 05/02/2010
I guess after what we've been through regarding healthcare reform I kind of resent the Huffington Post for giving you a forum to express your made-up views.

There's so much wrong with your post that I don't know where to begin. The fact that you use the term "Obamacare" is insulting to me. You and your cohorts tried, and succeeded in demonizing and lying about healthcare reform from day one to today. Kind of like George Bush saying Saddam was responsible for 9/11, if Bush said it enough, people believed it.

To address just one point, yes I think the people are smart enough to choose the bank which offers the best terms in checking accounts. Following you silly logic we should never be able to put any costs on any corporation because they will pass on those costs. Of course they will! And we will choose whom to do biz with. I guess putting money into the FDIC as banks are required to do is a tax on consumers also? Get off yourself.

So you have no credibility in telling the truth, or your truth, about the financial reform bill. As I said, even before the debate began Republicans were spreading your lies day after day.

I understand your're in the word business but I don't understand why you have to be so dishonest and nasty abourt it, while still maintaining that veneer of niceness and "I'm just doing my job guys." - I don't think so.
01:12 PM on 05/02/2010
"Following you silly logic we should never be able to put any costs on any corporation because they will pass on those costs."

But it doesn't follow that "we should never be able to put any costs on any corporation"! If the corporation CAN pass the costs to the rest of us, nothing will be fixed. Not all can do that, but in this case, the bad guys can. Mr. Luntz got it right.
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HUFFPOST COMMUNITY MODERATOR
Weirdwriter
04:45 PM on 05/02/2010
Luntz is a shill for the very interests you both pretend to decry.
HUFFPOST SUPER USER
pingufan
NJ "Blue Dog" Prolife Dem
06:44 AM on 05/04/2010
But, David, don't you think it's important for folks to know what everyone is thinking? If Luntz is limited only to Fox or other Conservative media, then the Liberals won't be able to respond and debunk what he is spreading around. I am always in favor of all legal contributions to the public square of ideas.
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HUFFPOST SUPER USER
genmanager
12:05 PM on 05/04/2010
Haha! Yes Sheila, I do agree. Maybe it's possible for me to resent the space for his stuff, but still completely believe in his freedom of speech? As you know, I do read a lot of things which I don't necessarily agree with and believe it or not, consider the other sides pov.
As one who is almost always bashing the media for doing a lousy job, I think they did report Luntz's latest talking points regarding financial reform pretty well. I read and saw it many times when it seemed like every Republican was repeating them word for word. Not to say that the dems don't have wordsmiths, just that this guy has had some whoppers in the past year that I feel haven't helped the national debate.
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HUFFPOST SUPER USER
mrfreeze
A Disciple of Nietzsche
11:39 AM on 05/02/2010
I have a sincere question with regard to Luntz:

Who out there is the foil to Luntz? Who would be the word smith for progressive ideas? If such a person or persons exist, how would they receive as much public attention? How would the Media be pressed to propagandize through this persons rhetoric?

I can't for the life of me understand why there isn't a propaganda wing of the DNC that is as effective as Luntz and his corporate benefactors. Also, and this is a disturbing question: could it be that liberals and progressives find it impossible to rally around some basic ideals?

I would love to read some thoughtful comments about this.
04:31 PM on 05/02/2010
You think Frank Luntz is unique? This is not the bad guy people on this site are trying to make him out to be.
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HUFFPOST COMMUNITY MODERATOR
Weirdwriter
04:46 PM on 05/02/2010
Nonsense. He has been a veteran strategist for special interests, the big monied interests and Republican elites for many years. He has zero credibility as a disinterested patriot.
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HUFFPOST SUPER USER
mrfreeze
A Disciple of Nietzsche
04:52 PM on 05/02/2010
Not only has FL been at the forefront of some of the most misleading, propagandistic rhetoric today, he has the Right Wing and MSM behind him. They are more than happy to propagate his brand of sophism without challenge.
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HUFFPOST SUPER USER
billw8017
History looks like this
08:25 PM on 05/02/2010
MSNBC has chosen to play more to the left. It is not all that rabid, but Chris Mathews verges toward the right of center. Olbermann is more vehement and his "Worst People in the World" is an amusing model of gotcha journalism: One thing his "worst" are not is the worst (as when he called O'Reilly the worst for reading a Playboy in public). But, it is amusing and sometimes rings true if by worst you mean "foolish." I actually like Rachel Maddow who seems to make a serious effort to fact check her stuff -- and, to reveal it when somebody lies on the air. Now, that is strong stuff!

Comedy Central's Daily Show (and, to a lesser degree, Steven Colbert) do a good job of reviewing and criticizing the media. Being true doesn't have to mean being dour. I'm sure there were some jolly saints, given that being martyred is still a downer.

O' Reilly, Limbaugh and Beck really seem to be in it for the bucks. They sell to the right wing business community which doesn't have much respect for the common people. This allows them to lie with impunity. So, O' Reilly recently said he wasn't a "birther" but he had to wonder why Obama didn't just publish his birth certificate and papers. Do you believe for a moment that he doesn't know that Obama's papers have been published? Clearly, he was only making a polite nod to his network's policy.
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HUFFPOST SUPER USER
mrfreeze
A Disciple of Nietzsche
01:48 AM on 05/03/2010
Thanks for that Bill!
01:54 PM on 05/03/2010
"O' Reilly, Limbaugh and Beck really seem to be in it for the bucks"

If that were true, why would they not retire as they have hundreds of millions? Maybe they're just Neo-cons?
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HUFFPOST SUPER USER
Michael Valentine
Retired SEIU Member
11:21 AM on 05/02/2010
More Republican concern and advice for Democrats. Stick it.
10:16 AM on 05/02/2010
does the author of this article really think that Dems and their supporters are stupid enough to listen to his garbage in which he feins concern for the plight of dems?

this is the one person who has been singlehandedly responsible for lies that have led this country into wars and also created immense divisions among citizens.

this is the one person primarily reponsible for manipulating the poor massess against their own personal interest even as he cashes in huge sums of many for the exploiting corporations

shame on you
04:34 PM on 05/02/2010
If you think Frank Luntz is responsible of the wars, I say you know very little about the reasons we went there. Lies were told, but by many and on both sides.

Why do democrats act as if they had no hand in us being over there. They voted for it, and then voted for a president that continued them. Get real people!
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HUFFPOST SUPER USER
ARTIST50
Vote Obama 2012
12:19 PM on 05/03/2010
Not me and think not many of us dems voted for Bush. What are you talking about. Congress voted for the war against many of "our" wishes because they were fed lies by the President and CIA. But we dems certainly didn't vote for Bush?

Do you get your info from Frank?
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HUFFPOST SUPER USER
IslandGyal
04:57 PM on 05/02/2010
I guess he thinks if he couls peel off one at a time, maybe it will make a difference in Nov.
IMOPINIONH8D
because I want it empty...
10:09 AM on 05/02/2010
lutz is a joke he'll say and do anything for a dime. He fits in with beck, hanndditty, oreally,plainun,and slush all spewing lies and fear. No facts, they just want to take our country back to their socalled good ole days . Get out of the way teabaggers America is headed towards the future all you have is past failure.
11:56 AM on 05/13/2010
Amen Amen and Amen.