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Frank Sharry

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Romney's Latino Strategy Comes Into Focus

Posted: 05/30/2012 6:11 am

Having alienated Latino voters in the primary with hard right immigration positions and dehumanizing anti-immigrant rhetoric, what will GOP nominee Mitt Romney and his surrogates do in the general election to attract the 40% of Latino votes experts say he needs to win the presidency?

Many have argued that Romney would reprise his flip-flopping ways and pivot back to the center on immigration. But, despite a non-committal nod to Marco Rubio's much-discussed and not-yet-seen version of the DREAM Act, that's not happening.

Instead, recent events strongly suggest that Mitt Romney's campaign and surrogates may have decided on the three-pronged Latino strategy heading into the general election:

  1. Focus solely on the economy to compete for the small slice of Latino voters willing to look past anti-immigrant rhetoric and policies;
  2. Have the candidate avoid discussing immigration, even when speaking before Latino audiences; and
  3. Rely on Republican surrogates and Super PACs to attack President Obama on his immigration record in an effort to suppress turnout among Latino voters who are disappointed with President Obama's failure to pass immigration reform and his Administration's recorddeportations.

Only talk about the economy

Earlier this month, Dan Balz and Philip Rucker of the Washington Post reported that Romney advisors believe they will be able to shore up their poor standing among Latino voters "by focusing on economic issues in their messaging to the Latino community, believing that will overcome damage done during the primaries by Romney's hard-line stance on immigration." Apparently, the Romney Team believes it can peel off a small slice of Latino voters for whom immigration is not a major issue - and who might be willing to look beyond the candidate's anti-immigrant policies and the GOP's harsh rhetoric.

Could this work? On the margins, perhaps, but mostly this is wishful thinking. Yes, Latino voters, like everyone else, view fixing the economy as job one for the next president. But, as Latino Decisions polling demonstrates, the vast majority of Latino voters see immigration as a threshold issue and express an unwillingness to vote for a candidate they view as anti-immigrant - even if they agree with that candidate on the economy.

Ignore immigration. Just ignore it.

Romney was more than willing to jump into the immigration debate when during the GOP nomination battle. He used it used it to burnish his conservative credentials and as a wedge against Rick Perry and Newt Gingrich. But, heading into the general, we predict he's going to avoid it as much and as long as he can.

This week provided a shining example when he delivered to a highly publicized speech to the conservative-leaning Latino Coalition. Here are some of the best reactions showed up on twitter.

NBC's Chuck Todd wrote: "Romney's speech to Latino business leaders is focused on his education policy rollout. 'immigration' does not appear in text."

From BuzzFeed's McKay Coppins: "No. of times he said 'immigration': 0.
RT @mviser: "Speaking to the Latino Coalition, number of times Romney said "Latino" or "Hispanic": 3."

Sam Youngman from Reuters: "Here's what Romney said to Latino Coalition about immigration: ."

Afterwards, Ana Navarro, who advised former Republican nominee John McCain on Hispanic issues, told Beth Reinhard of National Journal:

You don't have to talk about immigration every time you go in front of a Latino audience, but you have to talk about Latinos. Romney got panned for that in the Hispanic press. Every demographic wants to be acknowledged and courted.

Undoubtedly, Romney will have to engage on the topic at some point during the next five months of the general election. What will he say when he does?

We predict he will try to downplay his Minuteman-sounding primary talk of "illegals," distance himself from his embrace of Arizona's "show me your papers" law as a "model for the nation" and avoid reiterating his pledge to veto the DREAM Act. Instead, he'll probably retreat to vague messaging about plans to "enforce our laws" and "modernize legal immigration" in hopes of communicating to swing voters and business interests he's not the nativist he played during the nomination fight.

Romney will try, in other words, to ignore the elephant in the room: what to do with the 11 million undocumented immigrants in our country, including some two million who came here as young kids.

Try to discourage pro-immigrant Latino voters from voting at all

The final plank of the Romney Latino strategy that seems to be taking shape is the most troubling of all: depress the Latino vote by bombarding passionately pro-immigrant Latino voters with ads attacking President Obama's immigration record - both for his failure to achieve comprehensive immigration reform and for his Administration's record number of deportations. Importantly, the campaign will have deniability regarding this tactic because Republican surrogates and Super PACs will do the dirty work.

The goal here is not to convince these voters to switch to Romney. They won't. Instead, it's designed to exploit their pronounced lack of enthusiasm in 2012 in hopes they don't vote at all. Already, Republicans, who are masterful at message discipline, have been unified in hammering the "broken promises" and record deportations talking points. Now, outside groups and Super PACs are joining the fray. A new effort aimed at Latino voters in Nevada, spearheaded by the Latino Partnership for Conservative Principles, goes so far as to make the claim that President Obama is "worse than Joe Arpaio" on immigration. Look for Karl Rove, the mastermind of Crossroads and no stranger to the importance of Latino vote, to turbo charge the attack on Obama's immigration record with Spanish-language advertising in hopes of discouraging low-propensity Latino immigrant voters.

On MSNBC's "Morning Joe" earlier this week, political journalist John Heilemann forecast just such a strategy:

"This is going to be a viciously negative campaign against Obama by both the Romney campaign and the Republican super PACs that will attack him from the left, saying deportations are at an historic high with Obama; he's failed. They're going to attack him from the middle and say he failed on immigration reform. They're going to attack him from the right on gay marriage, and the goal of that campaign I think is going to be not to close the vote shares but just to push Hispanic turnout down, try to drive the overall vote total down and be able to not be hurt as badly if they can get Hispanics just to stay home."

Could it work? Adam Serwer at Mother Jones points out:

Obama has a large lead over Romney among Latinos, but the ratio of the Latino vote that Obama gets is less important than the number of Latinos who would have voted Obama but stay home out of disappointment with the administration.

Polling released this past week by NBC News/Telemundo captures the challenge for both the President and for Romney. Obama leads Romney by a 61-27% margin among Latino registered voters. However, as the recap accompanying the poll notes:

The challenge for Obama...will be turning out these voters with only a combined 68 percent of respondents saying they are highly interested in the upcoming election (compared with 81 percent of all American voters who expressed high interest in the NBC/WSJ poll).

Meanwhile, the DREAMers - young undocumented immigrants who are Americans in all but paperwork - are both calling out Romney for his extremism and calling on the President to protect them from the DHS deportation mill. During last week's "Right to DREAM" rallies, young undocumented immigrants, fresh from confronting Romney for his promise to veto the DREAM Act, held signs that read, "Obama: You can't court us and deport us."

A challenge and an opportunity for the Obama campaign

So, the Romney playbook with respect to Latino voters is coming into focus. Though ugly and cynical, it does represent a challenge to the Obama campaign, for OFA needs not only a huge margin from Latino voters, they need a huge mobilization of them.

The good news is that Obama has a commanding lead and cards to play to improve turnout on his behalf. He can give Latino voters discouraged with the Administration's immigration record more reasons to turn out to the polls. He can provide DREAM Act-eligible young people with protection against deportation and work permits so they are given a chance to contribute to the country they call home. And he can insist that the Secretary Janet Napolitano and the Department of Homeland Security significantly improve the on-the-ground implementation of his year-old enlightened policy directives aimed at protecting the civil rights and family unity of hard working immigrants with strong claims to stay to America.

Romney has painted himself and the GOP into a corner with Latino voters. We'll soon see if the President keeps him there - or whether this new three-pronged approach works. Either way, the Romney campaign has finally laid out its Latino vote strategy. It's Obama move now.

 

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spytheweb
Black Democrat
04:18 PM on 06/02/2012
Ignore immigration. Just ignore it.?

What you mean is, just ignore amnesty. Immigration allows one million people a year to this country, those who obey the law and follow procedure, then you have the other people who don't know a law if it bit them in the butt. These are the people who want citizenship handed to them just for being here. Which most Americans are against.
HUFFPOST SUPER USER
dawacu
Jesus loves you
02:30 PM on 05/30/2012
Where do people come up with this anti-immigrant stuff? Don't they realize that locking down our borders is akin to saying, "I deserve a better life than you because I happened to be born somewhere else?"

People can't choose where they are born or what citizenship their parents have. That's why trying to keep out immigrants is akin to racism.
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spytheweb
Black Democrat
04:22 PM on 06/02/2012
The country where these people are born is of their own making. Their countryman are in charge. Just because your household is in ruins don't look over to my house where i take care of my family and decide you rather live there.
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Vicky Valentine Proud
It is what it is.
09:01 PM on 06/02/2012
Well said.
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Snake1994
Snakebite!
01:52 PM on 05/30/2012
Founder and Executive Directer go America's Voice? That's not my voice!
Javalation
Laughing in a Daydream
01:07 PM on 05/30/2012
Romney will smile, tell jokes, dance fast and misrepresent enough to have his nose triple in length.
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inthedesert
Those who never question will fall for anything.
12:31 PM on 05/30/2012
Sorry...total fail here!!!! Romney does NOT need to suck up to Mexicans in order to get elected. If he and his team thought he needed to do this he would have done it by now.
10:42 AM on 05/30/2012
Another lobby wantd influence.
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mikeydjd83
10:00 AM on 05/30/2012
"Today, Latinos make up about 13% of the US population. It is estimated to be fully 50% by the year 2050. Would Congress still have passed the law (Immigration Act of 1965) had it been aware of the consequences?"

Experience Life among the Ordinary and learn how we set the stage for Unintended Consequences in the second of a two part series at

http://lifeamongtheordinary.blogspot.com/2012/05/unintended-consequences-part-two.html
03:18 PM on 05/30/2012
Fortunately, by 2050 I will no longer be here as the USA will be another Mexico if Mexicans are at the helm. No insulting, just a fact, look at Mexico!
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phal4875
The world is run by cats; we just feed them.
03:39 PM on 05/30/2012
That 50% figure is ridiculous. The population will just barely be a minority of non-Hispanic whites by 2050.
08:28 AM on 05/30/2012
Why would Hispanics who are citizens of the U.S. support the Democrats plan for open borders, unlimited immigration, and more entitlements for illegal aliens?

Maybe the Republicans should run for a platform of trying to improve the quality of life for citizens instead of running on a platform of cheap labor, bad schools, and more barrios. If "Latino voters are more interested in open borders and unlimited immigration instead of improving the quality of their own lives, then they deserve what they get.
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MarcEdward
likes all cats more than most people
12:33 PM on 05/30/2012
Why would Latinos vote for Republicans who have been demonizing them for three decades?
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phal4875
The world is run by cats; we just feed them.
03:41 PM on 05/30/2012
Why would all the business folks among Republicans not aim for as many cheap workers as possible? The GOP gains nothing by helping Hispanics improve their lives. They might demand higher wages.
10:00 PM on 05/30/2012
Because many business are smart enough to know that poor people make lousy customers. Importing millions of poor people pushes wages lowers and makes business that appeal to middle class or higher people fail. Do you really think that a bookstore, a newspaper, or an art gallery wants a population full of poor, under-educated immigrants in its customer base?

Cheap labor only works in the short term and works better for industries and export or sell to poor people.
08:09 AM on 05/30/2012
I believe Obama better not take the Hispanic vote for granted: The Republicans will put either Jeb Bush or Rubio on the ticket, in order to compete for their vote. All Romney has to do is prevent Obama from reaching the 270 electoral marked, and if no one reaches it-- the Republican Reps. will decide the Presidency. You know what that mean, President Elect Romney.
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phal4875
The world is run by cats; we just feed them.
03:42 PM on 05/30/2012
Nothing says "Hispanic" like Jeb Bush.
04:12 PM on 05/30/2012
Well in certain key swing states they could. For one he speaks Spanish, 2. His wfe is Hispanic, 3. His kids are Hispanics, need I continue. Having this background, he has a better understanding of Hispanic issues than Romney-- for sure
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Emma2011
08:08 AM on 05/30/2012
If Arizona's SB 1070 is upheld by the Supreme Court, Obama will be perceived as the last line of defense against attrition through enforcement, mass expulsion and ethnic profiling, which will boost voter turnout among Latinos and other immigrants.

Instead of wasting energy on rallies and "marchas", immigration activists should put all efforts and recources into voter registration, naturalization campaigns and get out the vote efforts.

And activists should tell every US Congressman that if he/she opposes comprehensive immigration reform, we will do everything we can to send you back to you district for good.
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spytheweb
Black Democrat
04:41 PM on 06/02/2012
Hispanics are the group least likely to vote, along with assimilating, sorry. How's that voting thing going in Mexico? With 100% of the voters Hispanic they still can't seem to elect the right President.

Amnesty was tried and it didn't work and now you're pushing more? Look at the mess we have now because of the last 1986 amnesty. Congressman know amnesty is putting a gun to the head of their careers.
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wigglwagons
07:38 AM on 05/30/2012
"Yes, Latino voters, like everyone else, view fixing the economy as job one for the next president."

In that case, they are all out of luck. Neither Obama or Romney know diddly about economics. That is amazing since it is really so very simple.

The Democratic Party spent 50 years fighting to protect workers from the insatiable greed of employers. That is when we built this great economy. The Democratic Party has spent the last 30 years in lock step with the Republican Party helping business use illegal immigration, free trade, and deregulation to drive down wages and destroy BENEFITS  for American workers.  That is all that is wrong with our economy.  They have destroyed the exceptional demand that was provided by a well paid work force.  Contrary to what the Gipper preached, supply is worthless without demand.  The greatest innovators and entrepreneurs and producers are all abject failures without customers who have money to spend.

There is no shortage of American workers with talent, ambition, and education but there is one heck of a shortage of customers with good paying jobs. Henry Ford knew that he needed well paid workers for customers but today most employers are blinded to that fact by greed.
09:04 AM on 05/30/2012
Aren't you missing Fox and Friends.....the lazy-eyed former Miss America is waiting the couch for ya.
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Scott Leland
12:02 PM on 05/30/2012
Yes, you are right! We need 2 "third parties" that are FOR Americans instead of Illegal Immigrants, the corporations and foreign countries (Senator John McCain is doing all he can to get US involved in the Syrian civil war.)

We have to let the corporations know that we will appreciate them hiring Americans to keep the Recovery going:

http://www.flixya.com/blog/3201910/Beautiful-Butterflys