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Gary M. Krebs

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Resume Soufflé

Posted: 02/12/2012 4:00 pm

When people approach me these days, it's almost as if they are treating me like I'm in bereavement. They shake my hand, pat my back, tilt the head, soften the voice, and ask the following questions:

How are you doing?

What have you been doing?

Who have you been doing it with?

OK, maybe not so much the last question.

I'll tell you what I tell everyone who asks: "I've been busy, working." I then get the blank look that suggests, "You're unemployed, I don't get what you mean by working."

Yes, I've been working. Hard. Not a full-time employment-type situation with full salary, benefits, a commute, and a filthy microwave in the office's pantry kitchen -- but working. I've been crafting my screenplay; taking on freelance editing and writing gigs; helping out with the kids and the house; and, yes, even exercising.

Oh, and three far more important things: networking, applying for jobs, and polishing my resume.

I have to admit, I was pretty cocky when I first dusted off my resume. I updated and tweaked a couple of things, dubbed it as perfect with a smack of the lips like chef putting a soufflé in the oven, and sent it off to several industry contacts. Against my better judgment, I also dashed it off to an author friend; not just any author -- a gentleman widely regarded as one of the world's foremost resume experts.

A couple of weeks later, I received an email from this authority in which he wrote: "Now how do I say this diplomatically? Your resume really sucks."

The comment didn't just sting. I felt like one of the victims on an episode of CSI TV show -- the guy blasted in the face with a racoon's fangs attached to his nose.

After I settled down a bit, I looked at a fresh print out of the resume (always a good idea, rather than just reading on screen). Ugh, I thought, my expert friend was absolutely right: It really did suck. What was wrong with it? Everything. I'd even broken my own two-page rule about length; the resume was somewhere between short story and novella.

I wasn't sure where to begin, so I tried a few things: solicited advice from a professional career outplacement coach; surfed some web sites; and plowed through quite a few print books.

The outplacement coach was wonderful and encouraging right out of the gate: "I've seen worse. It's salvageable." "Thanks, I guess," I said.

Right off the bat she gave some sharp advice on reducing white space and widening the margins. Then she gave me the "So what?" test. If a bullet on the resume can't answer the question "So what?," then it needs to be rewritten with a powerhouse result or it should removed entirely.

I also went online, doing the first thing 99% of people probably do: Google the word "resume." I got back 438 million hits from the search. It goes without saying that I didn't investigate them all. In fact, after several clicks and reviews, I found myself annoyed looking at resume template software offers on screen; they all struck me as gimmicky and untrustworthy.

The resume site at About.com had some useful information and offers free templates, samples, and links to a few of the resume software sites that had turned me off. I found that the samples online -- from About.com and other sites -- were unappealing and didn't fill up the whole screen like a real resume. The options were overwhelming, and I couldn't tell which one was right for my needs.

One random website -- "Resume Tutor," affiliated with the University of Minnesota -- offered surprisingly useful straightforward tips and advice without any hype or links.

I next moved onto books -- well, now we're hitting my bailiwick. Call me a dinosaur, but I feel that holding a book open lay flat and searching for options and solutions works far better for me than toggling back and forth from site to site on a computer screen. As publisher of so many resume books for different companies, I had to objectively scale back my professional opinions -- about the publishers and authors, whether I knew them or not -- and look at the books from the perspective of someone who is, well, unemployed.

I reviewed about a dozen books -- bestsellers and lesser-known titles--and narrowed them down what I found to be the most beneficial:

Unbeatable Resumes (AMACOM, 2011, by Tony Bashera): has a good overall message, "Keep it simple." Offers excellent samples, as well as top 10 mistakes, and information based on a survey.

Knock 'em Dead Resumes (Adams Media, 2010, by Martin Yate): The book cuts right to the chase with examples and a solid 12-step process that "speaks to the needs of the customer." The author's voice is at once charming and blunt, though not everyone will be charmed by the "Garbage In, Garbage Out" tone in some sections.

Resumes for Dummies (Wiley, 2011, by Joyce Lain Kennedy): This is remarkably good. It's the most techno-savvy of the books I used, offering insightful material on social networking and digital submissions (something I could have used a while ago when I was doing the "Online Application Tango").

After completing my research, I went back and overhauled my resume using the advice from the aforementioned sources, taking the best bits and pieces from each. I chopped the resume down to two pages and, on the outplacement coach's advice, created a separate addendum of publishing and media credits. I sent it over to the outplacement coach for another quick review to which she replied, "It looks good."

I emailed the new resume to industry contacts and recruiters with a brief note explaining that I had refreshed the document. Everyone gave polite, enthusiastic replies, although thus far I haven't received any job leads from it. As we all know, the retail book trade has been undergoing cataclysmic changes (poor Borders!) and has been in serious peril -- much like what happened in the music industry -- so I can't say I'm surprised. The jobs aren't there. Yet.

This leads me to mentioning one last book -- ironically, an ebook-only publication: The Resume Is Dead, by Nelson Wang, in which the author says we are all "zombies," following outmoded rules that have no validity today. "Mass is boring," he writes. "Mass is typical. Mass is average. Guess what. It pays to be different.... The era of the resume is officially over."

My resume soufflé sank. No one reads resumes anymore, what's the point? Why bother? It's all about networking, linking and friending on social media, getting connected... it's who you know. Right?

Well, let's get real. No one will consider you at all if you don't have a resume -- and everyone asks for one, even if he or she has no intention of reading it -- so the darn thing better be good. It can only hurt your chances if it's flawed, even if it doesn't specifically get your foot in the door...

Clicking through the screens of Mr. Wang's ebook -- my how strange that sounds compared to just "flipping the pages" -- the author continues: "If you want to land your dream job, you've got to think outside the box. How about writing a blog that's so compelling that readers pass it onto their friends?"

Ah, a blog -- now we're talking!

Best of success to all job seekers in 2012. My thoughts are with you.

 
When people approach me these days, it's almost as if they are treating me like I'm in bereavement. They shake my hand, pat my back, tilt the head, soften the voice, and ask the following questions: ...
When people approach me these days, it's almost as if they are treating me like I'm in bereavement. They shake my hand, pat my back, tilt the head, soften the voice, and ask the following questions: ...
 
 
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11:38 PM on 02/22/2012
Gary,

Thanks for mentioning my book!

Cheers,
Nelson Wang
www.nelsonsthoughts.com
09:40 PM on 02/13/2012
WOW ~ Luvd your observatio on print+
Shall we now 'resume' our lives ~ the Gift of Being Laid Off is extraodinary... Deb
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HUFFPOST SUPER USER
John Derrick
02:49 PM on 02/13/2012
I've been on both sides of a resume'...until as recently as 2009 where now I will remain on the "offering" side. I keep my resume a "living" document as I move from job to job these days so it remains consistent in format and delivery. My oldest positions I abbreviate as I move forward in time to maintain 2-pages in length. Now I must say, until recently, I held only 3 jobs through 30 years of my career up until 2009 (a rarity). A resume' is only a work-experience "summary" intended to prospectively "fit" me with a job. All intentions of the resume' is to get a face-to-face interview so the unwritten details can be discussed in the interview (hence the need to leave out much of the details in the resume'). During the interview I can devulge more details of my bulleted "accomplishments" from my resume' and do so with my skills of projecting myself as the right candidate for the prospective employer. Never, Never, Never...discuss salary or benefits unless it is offered first...rather leave this conversation until after it is established that you are a "fit" for the prospective company.... All very simple rules for success, but not without adding, that you must prove yourself once you get the job...this is the most important summation.
12:33 PM on 02/13/2012
Unfortunately many resumes are read by a scanner that looks for buzz words. So "flowering" up your resume is the only way to go. Whether this actually produces better candidates (versus someone actually reading about your experience) is another matter.
11:21 AM on 02/13/2012
Ugh...job searching is probably the worst job I've ever had. Entering and re-entering information on line hundreds of times. The endless cover letters, each custom written for each company. Thank you for the sites that I can look at to brighten up my resume.
And that's what I shall be doing today!

Nice article. Thank you and good luck on your job search!
11:06 AM on 02/13/2012
EXECUTIVE JOBS UNLIMITED by Carl R. Boll.
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open a book sometime
in every war the first casualty is the truth
11:01 AM on 02/13/2012
you update your resume, then you find out you need to update your LinkedIn account, then you need to have a blog, then of course you need a smartphone cause God forbid if you don't have an iPhone, then you will probably need to sit down with a career coach and discuss strategy, then of course you need to "expand your network" and so on. God there must be something more out there that is much more interesting and engaging than corporate America
10:32 AM on 02/13/2012
Another brilliant post, Gary. I'll pass this along to several folks I know who are also in job search mode!
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RadicalAgent
"on your left"
08:16 AM on 02/13/2012
according to every resume professional..

"your resume sucks" unless they wrote it
This user has chosen to opt out of the Badges program
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12:54 AM on 02/13/2012
Sorry to disappoint Mr Wang - but our company demands resumes. It could be because business owners still tend to be middle-aged and maybe things will change radically in the near future ... but there it is.
09:30 PM on 02/12/2012
If there is anybody alive--whether they still have a job or are trying to find one--who can read this column and not want to take notes, well . . . that's probably because they just printed it out and are working on it with a highlighter.
09:22 PM on 02/12/2012
Updating resumes is one of my least favorite things to do. I enjoy your upbeat attitude in your blogs even though you are discussing something difficult. Something great will work out for you when you least expect it.
08:21 PM on 02/12/2012
Gary,

Every time I read one of your posts, I come away with the same thought, "You REALLY write well." It's such a pleasure to read your prose. And Sheila is correct: you're also a mensch. Whoever hires you will be lucky.
07:33 PM on 02/12/2012
Somehow, I'd expect more of a friend and recognized expert than "Your resume really sucks." He didn't offer any useful advice? Was that worth weeks to hear?
07:25 PM on 02/12/2012
Gary, I will always remember you as the guy at the big publishing house who called and offered me my very first book deal at a time when I would have cheerfully paid to have my book in print. If you need references for that resume, count me in. You were a terrific editor, easy to work with and all that bla bla bla good stuff that's important when you're actually doing it. May you find the perfect place, doing what you love.
Sheila Lowe