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Who's The Best Republican Candidate For Small Business?

Posted: 11/04/11 11:52 AM ET

About ten years ago I listened to a great Tony Robbins CD. In it he talked about how when things were lousy you need to do something to "change your state." It made sense to me. So now if I'm in a funk about something and I'll do something to change my state. Like going to the batting cages. Or working out. Or just driving around blasting music. Hey, you have no idea how inspiring ABBA can be.

As a small business owner (and a Republican who...gulp...voted for President Obama) I now see the need to change our state. I had the hope. But I realize I was kind of a dope. Check my business bank account and you'll see why.

I like the President. And it's not that he hasn't tried to help small businesses. He's pushed through lots of small business-friendly legislation. His heart's in the right place. But his belief that government, and not business, is the answer to our economic challenges has hurt my company.

Why? Because in the past three years my hair has grown faster than the economy (hint: check out my photo.) Our deficits are terrifying. New taxes to fund more government solutions are looming in 2013 and 2014. The regulations proposed from healthcare reform to FDA rules and environmental restrictions on oil exploration have not helped my customers (or their savings) during this recession. It's all with the best of intentions. And the worst case of timing.

No one, particularly business people, wants to spend money or risk their capital in this kind of environment. Which is why everyone I talk to is sitting on their cash, instead of buying technology from me. It's time to "change my state."

So first, I must choose from among one of the Republican candidates who will run against President Obama. Who would be the best for my small business?

For the moment, let's forget about abortion, gay marriage and who loves God the most. Let's put aside foreign policy, terrorism and Guantanamo Bay. Of course these issues are important But right now the most important issue to me is how I'm going to pay for my three kids to go to college in two years. Thank God they're not even smart enough to get into one of those expensive, private ones either.

I can't consider Bachman, Santorum, Gingrich, Huntsman and Paul right now, mostly because at the moment they're just too far behind. I'd like to consider them (particularly Gingrich and Huntsman) but I have to be realistic. I'm not convinced that Rick Perry (no matter how many drinks he had last Friday night) was the real reason behind Texas' economic performance (call me crazy, but it kind of seems like it was oil, and not the Governor, who created all those jobs.) To me, and my small business, the two main candidates are Cain and Romney. Given this week's news about Cain's alleged sexual harassment(s), I'll assume his wife hasn't beaten him senseless by the time primaries roll around.

Sexual shenanigans aside, Cain is certainly refreshing. I think he's honest. But then again I thought Clinton was honest. Cain is real. I like him. He wants big changes. That's exciting. His opponent is not. No doubt Romney is smart. Experienced. Rich. But he's not proposing the kind of sweeping changes that Cain likes to talk about. Romney is boring.

And you know what? That's exactly what small businesses like mine need in 2012: Lots and lots of...boring. I will vote for Romney.

For starters, I prefer his background. Sure, Cain came from very humble beginnings. His father was a barber, janitor and chauffeur. Meanwhile, Romney's father was CEO of American Motors Corporation, the Governor of Michigan and an advisor to Nixon. These were not humble beginnings. This was a life built on wealth and privilege. And you know what? I like that.

Why? For the same reason I like to read People magazine and watch the "Real Housewives." Wealthy people are more fun. They understand money. Romney's been in and around the political and business elite for decades. He grew up in a political household. He is not an outsider. Outsiders are never good Presidents. Carter and Obama were outsiders. Kennedy and Reagan were insiders. Outsiders are viewed with disdain by the people who are actually running the country. Notwithstanding all the rhetoric over the past couple of years, it's the people with wealth who spend money on the things that small businesses like mine sell. These same people are the ones who provide capital to startup and growing companies so that they can grow even wealthier. They are the ones who invest in our markets. They employ contractors and laborers and mechanics and small business service providers to support their homes and companies.

Romney is part of this class. By jove, he is even viewed as a friend to this class. "Huzzah! Huzzah!" they will chant if he is elected. They will breathe a sigh of relief. They will feel like they have a friend in the White House. And they will be willing to take capital risks once again. Because the biggest reason why our economy has been so stagnant is that the wealthy people who hold all the money have been reluctant to spend their cash in such an investment-unfriendly environment. Cain would also be greeted warmly by this class. But not as warm as Romney.

Which brings me to the deficit. And taxes.

Like all the candidates, Cain and Romney want to lower taxes. But Romney is so...boring about it. And you know what? Again, as a small business owner, I like that! He has no big, splashy tax plan. He's kept his deficit control position under the broad framework of "ending deficit spending" and "reforming entitlement spending." He'll probably get more specific as the campaign progresses. But for now he's clearly keeping his options open.

Which is a businessman's approach. Cain's "999" plan, while innovative (and media-friendly), is too much. And Romney knows that. He's not naïve enough to think that Congress will go for scrapping the entire tax system. He'll propose changes to the existing system. As a businessman, he understands that small business guys like me don't want revolution. We just want improvement. We would never say "That product line is unprofitable. Let's tear out all the machinery and fire all the people working on it and start from scratch!" We work to make it better it over time. The tax code isn't like "Two And A Half Men." The tax code can actually be improved.

Romney also knows the limits of his intelligence. Cain is definitely a smart guy with good advisors. But we've all seen lots of smart guys over the past few years drive their companies into extinction. I'm not comfortable that Cain and his team are smart enough to have figured out all the effects of his 999 proposal. Who could? Not even President Obama, who's also a really smart guy, could have considered all the effects of healthcare reform. And the last thing we need at this point is more experiments. Particularly with our tax code.

Small businesses really don't like surprises. We just want a good environment in which to do business. Romney's approach is boring, I know. But I prefer it.

Cain worked many years in the corporate world and we all know by now that he became the CEO of Godfather's Pizza and the President of The Restaurant Association of America. He's supervised thousands of people throughout his corporate life, proving his ability to manage. He knows what it's like to run a big corporation He has an understanding of the concerns of business that President Obama never had. The guy would definitely be a friend to my small business.

But Romney's business experience has been different and, in my opinion, better. At Bain Consulting, Romney made his money by advising, and ultimately investing in companies that could make him money. Like Staples. His specialty was turning companies around and growing them. He was a problem solver. And not a dummy. I love President Bush but let's face it: he pretty much drank his way through Yale. Romney graduated in the top 5% at Harvard Business graduate school. His management skills arguable saved The Salt Lake City Winter Olympics from collapse. He knows how to run organizations.

By way of political experience, Romney wins again. Not only did he grow up in a family of politicians, he (like so many of us) went into the family business: politics. He was a governor (OK, it was Massachusetts. But that's close enough). He knows what it's like to negotiate and kiss a little you-know-what. He's grown a political thick skin. He's learned that in politics, it's not always what the boss wants. It's what the boss can persuade others to give him. I don't think Cain has had that kind of experience. Because he calls himself a straight shooter, Cain can come across as abrasive. He seems used to getting his way. That's not always going to happen in Washington.

"Corporations are people" Romney once famously said at a campaign stop to the mocking of both hecklers and the press. "Everything corporations earn goes to people." During these anti-business, "fat cat" times that we live in, it's nice to be reminded that the evil corporations are the ones employing people, producing products and creating wealth. They are not nameless, faceless objects to tax and regulate. Romney had the guts to say that. He got a lot of abuse for it. But he never backed down. He gets it.

I know. Sounds boring. Exactly!

 

Follow Gene Marks on Twitter: www.twitter.com/genemarks

About ten years ago I listened to a great Tony Robbins CD. In it he talked about how when things were lousy you need to do something to "change your state." It made sense to me. So now if I'm in a fun...
About ten years ago I listened to a great Tony Robbins CD. In it he talked about how when things were lousy you need to do something to "change your state." It made sense to me. So now if I'm in a fun...
 
 
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07:47 PM on 12/27/2011
Mitt Romney, incredibly, was able to avoid serving in Vietnam because he was on his Mormon mission, driving around the French countryside. (The Mormon church defined missions -- which all good young Mormon men go on -- as a form of priesthood.) In fact, not one of Romney's five sons has served in the military either, despite Mitt arguing for U.S. military involvement in Iraq and elsewhere.

Even more outrageously, when he was asked to justify this hypocrisy, Romney claimed that his sons were serving the country by driving Winnebagos around Iowa and campaigning for him
02:19 PM on 11/18/2011
I saw Mark on CNBC today,and to say the least, I was underwhelmed. He ranted against OWS because he said they didn't have a cohesive aim or goal to achieve. I doubt very much that Mark ever talked to the people involved in OWS. He will learn there are many aims and goals to achieve as the erosion of the middle class has brought about a myriad of issues that face all Americans of every stripe save the richest 1% or the Wall St. fraudsters.

Since the beginning of America, citizens have fought for this country, and when there was a draft, most Americans answered the call. However, there were some like Dick Cheney who deliberately avoided the draft through five waivers. Plus, many of the richest with political connections saved their kids from the draft.

Mark should realize that the Republicans favor big business, and small firms like his are small potatoes to them. Unfortunately, many big business firms, especially in the manufacturing area, have abandoned America for low wage labor in third world nations. Corporations would not be anything if citizens who've fought in all the wars since the beginning didn't save the country being taken over by a foreign power. Without them, they would be nothing, and America would be poorer.

Ultimately,corporations should understand that they have a vital stake in our society, and while earning profits is their main goal, they do need to serve the larger population by sharing in a larger social context.
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anastmosis
09:15 PM on 11/04/2011
You conclude by saying, "...corporations are the ones employing people, producing products and creating wealth." Yes, big corporations are employing people overseas in other countries, creating great wealth for a few at the expenxe of many. Mitt Romney probably is the best candidate, for BIG business, but not small. Republicans portray themselves as friends of business, but every time they help small business, they help big business even more, so the net result is that the small businesses fall further and further behind. You may be repulsed by some of the behavior of some of the protesters on Wall Street and think their viewpoints don't represent you. You may see yourself as one of the 58% of those that work and pay taxes, but the tax burden on the top 1% is much lighter than the tax burden on the other tax payers. You may live, work, dress, drive, shop, talk, and think like the top 1%, but financially, you are far more like the other 99% of us.
05:51 PM on 11/04/2011
I'm not clear about what you do in your business(s). You suggest that you sell technology. I don't understand how current tax provisions, which let companies write off 100% of the first $250k of technology investment as a one time expense, can hurt sales by your company. I don't understand how delaying mandated reversion to pre-Bush tax rates from from January 2011 to January 2013 hurts your company.

I don't understand how provisions that let small businesses like partnerships, S-corps, and d/b/a's deduct pay-roll taxes from the cost of health insurance premiums can hurt your company. I don't understand how the $10,000 one-time bonus depreciation for the first year the vehicle is in service hurts your business. I don't understand how your business can be hurt by a health care law with provisions that won't kick in for another two years.

I don't believe that conditions for operating a business have ever been more favorable than they are now. I base my conclusion on 30 years of being in businesses. I believe that the greatest challenge that our economy faces is to get disposable income into the pockets of consumers. Maybe you and your friends should consider doling out some of the cash you are sitting on in the form of raises. That might be just the ticket to stimulating demand.
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SonicUltimate
05:38 PM on 11/04/2011
"Because the biggest reason why our economy has been so stagnant is that the wealthy people who hold all the money have been reluctant to spend their cash in such an investment-unfriendly environment." Actually lack of demand tends to vastly outpace that demand in actual polls, but I bet the author knew that. Additionally, I bet the author knows that demand in the market is spurred by people having expendable income, which begs the questions: How much does the author make? How much do his employees make? What is the differential? If he finds that both he and his employees live generally well of their earnings, then he is a good example for businesses everywhere to follow. However, if he finds that he is living well while his employees generally struggle, it might be time to realize that his state needs to change because he is part of the larger problem (i.e. low wages dry up demand). I'm not at all sure why the author believes further lasseiz faire policy will work considering that's what dug us into this hole in the first place as his contemporaries held onto the gains of a "business friendly" environment. It makes me think he is entirely dishonest when he claimed to have voted for Obama, as he clearly seems to favor McCain's economic policies, but I'll give him the benefit of the doubt.
03:04 PM on 11/04/2011
Romney is the "trust me" candidate. "I know I have taken both sides of almost all the issues but TRUST ME I'll get it right after I am in office" This guy is a windsock and no, I don't trust him. However, if you think the status quo has done a good job of leading this Country lately then Romney is your man!
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joefrom de
"The road to success is always under construction.
02:18 PM on 11/04/2011
As an Obama supporter with a slew of Republican friends (many of them small businessmen and women) I have to agree with the author of this article as to his choice of Romney. Flip-flopping aside if I had to vote for one of these people, then it would be Romney followed by Huntsman. Yes, they are both Mormons but do not seem to be preaching their religiousness as some of the others do on a daily basis. (I do believe wholeheartedly in separation of church and state). Having lived in MA, I can say that Romney was an OK governor particularly as a Republican in a Democratic state. I will vote for Obama and hope with all my heart that he wins but if not, then Romney while not ideal would not cause me to look for a bridge to jump from.
01:57 PM on 11/04/2011
To close, let me remind you (and to paraphrase) that the government also employs people, provides services, and is the only entity that can honestly and sustainibly create the security you claim to wish for. All of this is done by people - many of whom are talented and dedicated - not some nameless, faceless object bent on taxing and regulating. I'm sure Tony Robbins probably offered some platitudes about "finding balance" - so it should be between public and private / human and corporate.

Now, go turn on the ABBA and dig a little deeper.
01:56 PM on 11/04/2011
Corporate entities, and those who make the decisions for what they do, are driven solely by profit. For that reason alone, they absolutely need to be regulated to protect the lives they affect. A corporation doesn't need to serve the common good - there's nothing wrong with profit in and of itself. However, should it be permitted to pollute, exploit, or otherwise abuse what falls within its circle of influence in the pursuit of profit? I don't think any reasonable person believes it should, nor is it reasonable to assume that any corporate entity or group thereof can effectively self-regulate - it simply goes against the assigned task of pursuing profit.

Should a corporation be taxed? Should they be invested in the country within which they do business? Should that money go to the infrastructure, security, and education system that is ultimitley used by them? If you don't think so, that's your right and you're free to vote for someone like Romney. It is my hope, though, that most americans realize that even greater profits do not do anything to create a secure economy, and, in fact, deregulation and lower taxes in the relentless pursuit of more dollars has only served to undermine our economic security to begin with.

(continued . . . )
01:56 PM on 11/04/2011
There are too many holes in your reasoning to fit in one post but let me respond to one point:

"it's nice to be reminded that . . . corporations are the ones employing people, producing products and creating wealth. They are not nameless, faceless objects to tax and regulate."

You seem to imply that a company is an self-aware entity that on its own makes decisions, functions, and somehow interacts with other "people." The people that make up a company are certainly part of the equation, from CEOs to the janitors, but any other view as a corporation as a member of human race simply doesn't hold water. When a corporation "creates wealth" by buying out another company and purges personnel - something boring old Mitt was very adept at - it creates wealth for that corporation, and the few people who do the buying and selling, but impovrishes many more actual people. Those are the actual faces of the faceless corporation you cite.

(continued . . .)
01:54 PM on 11/04/2011
"I think he's honest. But then again I thought Clinton was honest. Cain is real."

Cain is real alright - real dishonest. Dishonest about every time he has opened his trap. Too make matters worse, he follows up his dishonesty with a song about forgiveness from Jesus. Sorry, but that is the penultimate form of dishonesty for me.
01:55 PM on 11/04/2011
Which Republican would be the best choice for President? Oh come on now this is a trick question. The answer is Obama of course. As a Republican you’ve got your wars, tax cuts including several suggested by other Republicans and included in the stimulus yielding the lowest effective tax rate in 65 years, Wall Street still unregulated, no prosecutions of the banksters, Gitmo, Patriot Act, “security” spending up to 1.1 trillion per year, crony contracting, continued privatization of Government functions, unfunded Medicare Part D, big pharma subsidy, lax drilling standards until you blew it in the Gulf, nuclear power, no regs on fracking, mountain top removal and on and on.

Businesses have been reporting record profits as wages continue to stagnate and unemployment remains high. This is your utopia, the United States of Guatemala where the economic distance between the wealthy and everyone else is virtually infinite. Like Herman Cain said if you aren’t raking it in it’s your fault.
01:53 PM on 11/04/2011
the problem with politics is alot like the problem for sports. you need to pick a side. you cant just take the elements you like from a candidate and let it go at that. I have watched President Obama ignore steadfastly the lesson of the Bush Presidency. And I dont mean the part about not fighting wars in foreign countries that hate you. I mean the part about sticking to your base and serving them. As much as people are angry about healthcare reform, the real anger that is losing Pres. Obama his base is what is seen as his administration's weak response to the the dangerous behaviour that led to the current economic issues.
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Gestas
Mountain Man
01:24 PM on 11/04/2011
Are we talking about last weeks Romney, or this weeks Romney..?..Huntsman said it best.."He's like a well Oiled Weather Van" spinning in the wind...
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msles59130
The Tea Party is a cancer, and truth is the chemo
01:14 PM on 11/04/2011
The fact that you believe any current republican would do a good job speaks volumes. SMH.