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George Hobica

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Do Airlines Treat You Better If You Dress Well?

Posted: 11/16/11 08:00 AM ET

When a friend of mine checked in for a flight from San Francisco to Vancouver recently, he was surprised that the Air Canada gate agent handed him a first-class boarding pass as he was about to get on his flight. What was so unusual about this? Several things: He had bought an economy class ticket, he rarely flies on Air Canada and thus has no frequent flyer status on the airline and, even more unusually, the flight was half empty so this wasn't an oversell upgrade situation. So why the extra love?

Because he was wearing a suit. Yep, my pal asked the gate agent why he was so blessed and she answered, "Our station manager noticed how well dressed you were and told me to upgrade you."

I flew recently on a United p.s. flight from New York's JFK to Los Angeles and was sitting in the United Red Carpet lounge waiting for my flight in economy class when I heard my name paged. "George Hobica, please see the agent at the front desk." My heart literally started skipping beats because I knew what was coming: I was going to be bumped from the flight. I am the lowest of the low in United's MileagePlus frequent flyer program with just 80,000 lifetime miles and the flight was full.

Instead, I was handed a first class boarding pass. Was it because I was wearing suit? I didn't ask, but most of the other passengers waiting in the lounge were in what passes for air travel attire these days: sandals, dirty sneakers, jeans, t-shirts, gym attire. If I'm going on a business trip, I wear my suit on the plane, in part because I don't want it to take up too much room in my carry on. And because it just looks better.

My guess is that United overbooked economy and they needed to upgrade someone. And that someone was me. In a recent blog post, I asked a gate agent for another airline if he would give preference to a well-dressed passenger in such a scenario and his answer was, "Yes, the better dressed you are, the more likely you are to nab that seat. I am not going to put someone wearing flip flops up front with our best customers. It also pays to be courteous, to smile and to be patient. I would rather give the better seat to someone who makes my life easier." (He did point out, however, that if the flight isn't oversold, the computer takes over and assigns upgrades based on frequent flyer status and other factors.)

"You can't fly on Concorde! You're not wearing a tie!"

Think this is "dress up and sit up front" stuff is nonsense? Well, not really. For a couple of years in the 1980s, just before they went belly up, I worked as a consultant for Eastern Airlines -- remember them? -- and could fly anywhere for free, in first class if seats were available. One evening a ticket agent handed me a seat in economy. "Is first class full?" I meekly inquired. "The way you're dressed, you don't even deserve to fly at all," he scolded. What was my sin? I was wearing a suit and a nice pair of shoes but had taken off my tie. Into economy I went.

Another time I was booked in business class on British Airways on a pass from Heathrow to New York. Due to an air traffic controller slow down, my flight and virtually all others were canceled, but I convinced the company to put me on the one flight that was still operating, which happened to be on the Concorde. I approached the ticket counter and explained that I was authorized to fly supersonic.

"You can't fly on Concorde!" the agent barked at me. "You're not wearing a tie!" True story. Luckily, this time I had a tie in my carry on. "One sec," I replied. I ducked down behind the counter, quickly repaired my wardrobe malfunction, popped back up and said, "Can I have my boarding pass now?" And off I flew.

If we have to dress up, why don't the passengers?

You see, for many years airline employees were required to dress nicely if they were flying on a pass. Women were required to wear a skirt and a blouse, and men at least donned a sport coat and tie or in some cases a suit. The rules were especially strict for first-class travel. No jeans, no sneakers, no tie, no service. Although most airlines have relaxed these rules, there are a lot of employees who remember the old days. And perhaps, they figure, if we had to dress well to fly, what's up with all the passengers who get to sit in first class dressed like Richard Simmons? (It's a bit ironic that these days when you fly first class on British Airways and many airlines, they give you a pair of pajamas to change into).

And although I don't recommend that you show up at the airport in your pj's -- didn't someone get kicked off a Southwest flight recently for doing that? -- it's entirely up to you how you dress when you fly. I do understand that flying is often uncomfortable and many folks want to make the flight as pleasant as possible. And many of you will think that this entire post is a lot of nonsense, to which I say, "Great! I don't want you dressing up and competing for my next discretionary upgrade!"

But, I'm just saying. Everything else being equal (same frequent flyer status, etc.) when a flight is oversold in economy and the airline needs to upgrade someone, are they going to choose the passenger in the tank top or the one wearing the nice dress or suit? Now you know the answer.

How do you dress when you fly? Have you ever been upgraded because you were well-dressed?

 

Follow George Hobica on Twitter: www.twitter.com/airfarewatchdog

When a friend of mine checked in for a flight from San Francisco to Vancouver recently, he was surprised that the Air Canada gate agent handed him a first-class boarding pass as he was about to get on...
When a friend of mine checked in for a flight from San Francisco to Vancouver recently, he was surprised that the Air Canada gate agent handed him a first-class boarding pass as he was about to get on...
 
 
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03:16 PM on 11/21/2011
I don't understand: How do they know who you are? Do they go out into the waiting area and say, "Excuse me, Man in a Suit, could you come up to the desk?" and then offer you the upgrade? I don't know how they would be able to connect "man in suit" with "George Hobica" in order to call out your name. Does this only work if you've gone up to the desk for something else and they caught your name and liked the cut of your jib?
05:32 AM on 11/21/2011
I am amused at the idea of certain readers of this article donning their best attire with high hopes, only to sit at the back of the plane next to the toilets...
The bottom line is that if you travel in your suit (for men at least), it needs to be bespoke and of the highest quality fabric available (at least Super 100..). Anything other and you will look, and feel, pretty miserable.
10:06 AM on 11/20/2011
I try to dress as nicely as possible while still accommodating the logistics of air travel. Especially since most of my air travel is international, it needs to be efficient to remove half my outfit at security checkpoints and relatively comfortable to run to connecting flights. I'm reluctant to wear my nicest professional clothing on the plane if I'm heading to a professional event, since it's too easy to get it rumpled or sweaty, and on one transatlantic flight the unpleasant fellow next to me spilled his cocktail on my wool coat.
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08:15 AM on 11/20/2011
There's actually a way around this for women. 20 years ago, I worked as a rock journalist so got to travel quite a bit for my job. Except I looked like a rocker chick and liked to travel dressed really comfortably. And both airline personnel and hotel staffs would be really rude to me.

So one day I bought a Louis Vuitton carry-on bag. So now my look said, "I look like a rocker chick but I have money." It actually made a big difference, people were a lot more respectful towards me. (Still have the bag, they are really sturdy and well made...)

And that, sadly, is the world we live in.
04:42 AM on 11/20/2011
Ok, that settles it. Next time I show up wearing a tie, who knows, might even wear it on the plane.
03:31 AM on 11/20/2011
My brother Tom believes that "Attitude is Everything". Fine, but even the nicest guy in the world won't get served if he isn't wearing a shirt and shoes. I admit this is confusing.
12:53 AM on 11/20/2011
When airlines start treating me like a gentleman, I'll start dressing up like a gentleman.

Until then, I'll stick to my flip-flops , they're the only comfortable thing on a flight
11:41 PM on 11/19/2011
They do.
10:38 PM on 11/19/2011
I agree with the author that dressing well (as well as being polite and patient) gets you better treatment. Not only have I received upgrades, but especially in foreign countries, I've received VIP treatment because I had taken the time to be well dressed and well groomed. I took the time to dress respectfully, put on make up, and made sure my hair looked good. It doesn't cost much today to present yourself in such a way that you are well-groomed. I'm embarrassed by fellow Americans who think that whenever and wherever they travel it's okay to wear "camping gear." It's not okay. It's rude. As for the comfort level on a plane, I've managed to wear nice clothing that is also comfortable. I may not be able to fold myself up into the fetal position and hide beneath a blanket, but it's not that difficult to find attractive and comfortable clothing. The extra effort goes a long way! Try it sometime . . .
03:49 AM on 11/20/2011
A very good point. European airlines, and not only the airlines are, well, more demanding. Polite, well dressed and groomed, make up and pretty hair? I'll sit next to you anytime. Bon voyage.
07:49 PM on 11/19/2011
" Everything else being equal (same frequent flyer status, etc.)........."

Half the time the gate agent never knows who gets the upgrade due to frequent flyer status until that person is boarding the plane. If someone is wearing a sombrero and flip flops has diamond or platinum status he's not going to be bumped because of some guy in a three piece suit.
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05:33 PM on 11/19/2011
Comfortable Casual is fine. I don't expect my fellow passengers to look like they just stepped out of a fashion magazine, but I do appreciate it when they are clean, neat and well-groomed. Flying used to be a treat, but I've lost respect for the airlines because the planes are no longer clean and we are virtually ignored by attendants, after having been herded through security. However, there are some amazing pilots who have performed spectacularly under difficult conditions.
05:33 PM on 11/19/2011
It is very difficulty today. When we dress like a well cultured pesson,
chances are that we will sitting with someone who apparently came
from a barn.
05:29 PM on 11/19/2011
Yes it happened at least 2 or 3 times when I wore a suit and tie. 1 time on Eastern, 1 time on Continental and one time United. However this happen between 10 and 25 years ago. In recent history upgrades are given more often to airline employees and their families or elite status members.
05:22 PM on 11/19/2011
It is a form of discrimination. It's called classism and it's not right. Ultimately, money talks. It's like being treated better at a restaurant because you pulled in in a Mercedes. It's not right. I'm an educated individual with a lot of self respect and dignity, but I'm not going to travel wearing a suit. It's uncomfortable and it would get all dirty and wrinkled. Why would I want to sleep on a plane in a suit??? So if I'm wearing a clean T shirt and jeans, that means I have less dignity and integrity??? It's who you are that gives you those qualities, not what you wear. I can think of a lot of losers and thieves and liars who dress in suits, so let's call it what it is: classism.
07:13 PM on 11/19/2011
I concur.
08:18 PM on 11/19/2011
Wrong Rcseijas--It's a bit more complex than your simplistic "classism & money talks" excuse for wearing 'dingy duds'.

An obvious Liberal propensity for embracing 'class warfare' & the obnoxious hypocrites of Occupy Wall Street ignores the overriding, successful concept of capitalism. This is the system that provided the job opportunity for you to earn the air fare, buy shoes and cackle on your computer about your desire to "dress down and condemn those equipped with social graces."

The airline must earn profits to continue in business, and the business relies on frequent flyers or, at least, those who appear may become more frequent flyers. If you choose to ignore the 'mores',-- the essential customs and conventions of our capitalist system-- as do most Liberals, and present yourself as an unkempt, financially insubstantial, wide-eyed first time flyer, you will be regarded as such. You claim to be "educated, with a lot of self respect and dignity." The airline doesn't read minds and will immediately classify you as a non-contributor to their bottom-line profits; and certainly neither self-repecting nor dignified..........Drop the nonconformist attitude
or get used to the 'cheap seats of life.'
04:48 PM on 11/19/2011
I've been upgraded to first class only once. I was wearing blue jeans. My husband and I were flying with my cat, Tina, who was very unhappy in her carrier. The attendant told us we were upgraded because the first class attendant was a cat lover. In the first class cabin, Tina was treated like royalty by the airline staff. They talked to her, petted her, and gave her water in a little plastic bowl.