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George Lakoff

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Why Obama Lost the First Debate

Posted: 10/04/2012 8:20 am

Coauthor (with Elisabeth Wehling) of The Little Blue Book: The Essential Guide to Thinking and Talking Democratic. www.thelittleblueblog.org


You don't win a presidential debate by being a policy wonk. Obama violated all the basics of presidential debating. The best defense is a good offense. You have to set the terms of the debate and press those terms. Obama failed. Here are those basics:

  • State your moral values. Contrast them with your opponent's.
  • Project empathy and enthusiasm. Connect.
  • Communicate clearly and simply.
  • Be authentic. Say just what you believe.
  • Project trust.
  • Present an authentic view of yourself that the public can identify with and be proud of.


Obama did none of this. Instead he talked about policy details.

He needed to come on strong from the first sentence.

Democracy is based on citizens caring about and taking responsibility for both themselves as for the well-being of all. Government is the instrument that citizens use to guarantee protection and empowerment for all. We all, together, provide what is needed for a decent life. Individual accomplishment rests on what other Americans have provided and keep providing.

Building the economy requires public investment -- in public infrastructure, education, research, and much more.

Success is much more than money. It is your contribution to America as a whole -- whether it is teaching, raising children, providing food, healing the sick, making useful products, guaranteeing our rights and our safety, or running businesses that make life better. America needs us all. And we all depend on each other. Personal responsibility is necessary. But it doesn't

Obama made a lame attempt to correct Jim Lehrer's use of "entitlements." He should have pointed out that such money is earned through a life. People have worked for, and contributed earnings.

All policies rest on morality -- upon being the right thing to do. Obama needed to make the case that it is right, as well as to support women's rights, and gay rights, safe food, education, basic research, and on and on.

Obama believes this. To win, he needs to say what he believes, and press Romney.

 
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Coauthor (with Elisabeth Wehling) of The Little Blue Book: The Essential Guide to Thinking and Talking Democratic. www.thelittleblueblog.org You don't win a presidential debate by being a policy won...
Coauthor (with Elisabeth Wehling) of The Little Blue Book: The Essential Guide to Thinking and Talking Democratic. www.thelittleblueblog.org You don't win a presidential debate by being a policy won...
 
 
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HUFFPOST SUPER USER
HJLester
I already know I'm liberal.
03:11 PM on 10/15/2012
Amen.
05:57 PM on 10/05/2012
I don't think I will be voting for Obama again this time. What happened to the hope and change we were led to believe in... yeah right.
12:17 AM on 10/05/2012
Before the next debate Obama has to practice debating someone who keeps changing positions on the issues because I think he was really thrown off balance by Mitt disavowing previously-held key positions during the debate.

Funny thing, chameleon Mitt almost seemed to be co-opting Obama's own personality and positions for the debate. Could Mitt even stop himself? He changes to be be like the person in front of him. It's his nature.

I think it would be more advantageous for Obama to concentrate not so much on giving full, accurate answers, but on saying what he wants people to remember about him and what he wants people to remember about Romney.

Usually I hate them when they don't answer the questions, but this time Obama got trapped in detail, sacrificing impact.
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HUFFPOST SUPER USER
GunnyJ
I do my best every time.
07:45 PM on 10/04/2012
Excellent article. I listened more than I watched. What I heard did not change my mind.

OBAMA 2012.
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DTree
Progressive Biconceptualist
06:32 PM on 10/04/2012
You list some sensible criteria for "winning" a debate (using quotes, because let's face it this is not Oxford style debating where score is tallied to determine a winner, but American Television style debating where viewer's reactions determine who "wins.")

To say that Obama "lost" the debate because he didn't follow the criteria you list, implies that Mitt won because he did follow the criteria.

And that, I have a problem seeing. Did Mitt really come across as more trustworthy, authentic, and empathetic?

No. From my point of view he came across as aggressive and assertive, but not trustworthy. Perhaps I am not seeing outside my own biases.

Its important to note, though - Team Obama stated clearly before this debate, that their candidate was not going to come out swinging. He was not going to challenge Mitt, and he was not going to allow Mitt to have his "Zingers."

This leads me to believe there was a strategic reason for Obama's non-combative performance. He was drawing Mitt out, getting his opponent to overextend himself and it looks like Mitt took all the rope Obama could feed him.

He's flip-flopped on every policy position he has, before one of the largest viewing audiences he'll ever get, and mark my words Team Obama is going to make him pay for that every day until the next debate.

That's not to say Obama's performance wasn't flawed; or that his strategy isn't flawed. But it seems like a strategic move.
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HUFFPOST SUPER USER
Wonderwheel
05:48 PM on 10/04/2012
I'm still surprized that I have not heard anyone in the media comment on the Anheuser Busch eagle logo on the stage when Anheuser Busch is the largest donor of the Commission on Presidential Debates which is a private corporation whose two co-chairs are both ex-party functionaries and are both corporate lobbyists in their day jobs. Are we so jaded as an electrate that we accept private corporations taking over our Presidential Debates? This is such a sad day for our democracy!
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DTree
Progressive Biconceptualist
06:36 PM on 10/04/2012
I'm pretty sure that's not the Anheuser Busch logo.
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HUFFPOST SUPER USER
Wonderwheel
02:12 AM on 10/05/2012
The eagle is the logo. In Anheuser Busch the eagle is sticking its head through an "A". But it is the same eagle. This is how product placement for subliminal advertising works. When you see it on the beer can you will think unconsciously of the presidential debates and the "Constitution Forever".. Think of it this way. They are in Colorado where both Anheuser Busch and Coors have important breweries (Coors Golden brewery is the single largest brewery in the world), but they didn't have the Coor's Rocky Mountain skyline on the backdrop, they had the Anheuser Busch eagle. There are all kinds of different eagles that could be used but they chose the exact posture and shape and coloring of the Anheuser Busch eagle.
05:40 PM on 10/04/2012
"And everybody's getting a fair share," Obama said, before quickly correcting himself and adding.
"[E]verybody's doing a fair share". This was the yawning Freudian slip Obama made at the end of the debate, about which I've only seen one article. It's about redistribution of wealth; taking from those that have earned and made something of their lives and just giving it to the have-nots, and this isn't about taking care of the truly needy. This man is trying to turn America away from its fundamental values. He should not be President.
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DTree
Progressive Biconceptualist
06:40 PM on 10/04/2012
My favorite slip was when Mitt talked about letting every state care for "their poor" in their own way - as if being poor is a static thing that no one ever moves up from.

This aligns well with Mitt's comments that 47% of Americans see themselves as victims and will never take personal responsibility for their lives; or, like Paul Ryan's comments that 30% of Americans don't want the American Dream.

Barack Obama, like most liberals (it's a different value system, let's face it), believes that someone who starts poor doesn't have to end up that way: they work hard, get good grades, stay in school and they end up starting businesses or becoming the next Bill Gates.

The way Mitt and Barack look at "the poor" couldn't be more different... and I'll guarantee you that a large swath of America doesn't agree on this either.
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HUFFPOST SUPER USER
Wonderwheel
05:32 PM on 10/04/2012
In his very first statement on jobs, Obama failed to state the obvious fact: "I submitted a Jobs Bill to Congress and the Republicans voted it down. So it is just deceptive for the Republican candidate to claim tthat I am responsible for not having created more jobs. If you the people want a jobs bill to pass, then you must give me Democratic control of both houses of Congress."
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visitr on a small planet
card carrying iconoclast
03:32 PM on 10/07/2012
obama failed to state the OBVIOUS fact...the democrats controlled BOTH houses for the first 2 years of his term.
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Wonderwheel
08:04 PM on 10/08/2012
It is not true that the Democrats controlled the Senate for the first 2 years of his term, because the Republicans but a filibuster notice on every piece of important legislation and prevented the bills from getting the cloture passed.
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HUFFPOST SUPER USER
ClevelandLib
Unless
04:39 PM on 10/04/2012
I think, after witnessing how bad Romney is on the campaign trail and in situations that can't be tightly controlled and managed, that maybe Obama underestimated his opponent and thought he could go after him on substance instead of style.

The thing is Romney excels at lying, taking every side of an issue and pretending to be something he's not - he fakes it till he makes it. Which, in a televised debate, where he can practice a performance because they are given the questions before hand, is a perfect venue for him to look good, or at least not incompetent.

He doesn't have to worry about the variables on the campaign trail like hecklers or awkwardly having to pretend to be human by interacting people well below his social/financial standing (in his mind). It's in those situations he fails and why nobody really has thought much of him.

Romney really is the definition of empty suit and empty suits do well in situations they can rehearse for.
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visitr on a small planet
card carrying iconoclast
03:34 PM on 10/07/2012
the" hollow man" debates the "empty suit". business as usual!
03:43 PM on 10/04/2012
why did obama loose the first debate. because he used kerry to play romney. i am sure in all the practice they had kerry wouldnt cross obama in fear that obama might send him back to washington and tell him to mop the senate floor. or he didnt know where to look with no telepromter around. i was suprised to see him where a flag on his lapelle though, although it was about 1/2 the size of everybody elses that was wearing one. i could be wrong, i couldnt quite make it out, although i do believe it was our flag.
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DTree
Progressive Biconceptualist
06:41 PM on 10/04/2012
He's always worn our flag on his lapel, that shouldn't be a surprise.
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03:00 PM on 10/04/2012
I agree with George Lakoff's comments. I would add that Obama also would have done much better if he had used better body language: Don't keep looking down at your notes; Don't smirk when Romney makes a point; Look at Romney straight in the eye.
02:51 PM on 10/04/2012
George Lakoff is a modern Cassandra. If Dems would just listen to him they might actually win a few elections. Nimrods.
02:32 PM on 10/04/2012
Our political debates are lying contests. Obama has been President for the last 4 years so that gives him less wiggle room to lie than Romney since any conflicts in the President's statements could be immediately judged against his presidential record. Romney was not restrained by any presidential record, plus he is one of the worlds best liars. That's why Obama 'lost' the first debate. Once he commits to just blatently saying wild inaccurate sh-t like Romney, he'll win the 'debates'.
HUFFPOST SUPER USER
hiker11
Brain needs exercise too
02:08 PM on 10/04/2012
Stop it! This is hard!

I almost think even I could do a better job than Obama last night. It's hard to think he was carrying out a long game, rope-a-dope, or any clever chess move. It's much easier to say he came ill prepared and lethargic and indeed too wonky and wordy. Debates are to knock you opponents out with snappy punch and counter-punch, not professorial explanations.

Romney won the debate but may very well lose the votes with his performance IF the Obama camp can take advantage of his stupendous flip-flopping. You don't need intellectual integrity to be a great debater, you need to have it to be a president.
04:06 PM on 10/04/2012
really? intellectual integrity. i think you forgot who obama has learned from. one liners and superpacs are the only thing liberals have to say about anything. why would the president say romney doesnt love teachers. superpacs say that not romney. superpacs have made it sound like he will cut taxes to the rich and take it out of the schools. under obama there isnt enough for schools. 90 billion dollars to green energy that has failed. that would havebeen a great boost for the schools. but synagro donated how much to obama. who gave to the rich and left the schools in the state they are in.
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hiker11
Brain needs exercise too
06:34 PM on 10/04/2012
I'm looking for the $90B for green energy and have not found anything beyond the loan to Solyndra (less than $500M, still a lot).
 
By intellectual integrity I mean providing a principle reason for changing one's mind. For example, I wouldn't call anyone for choice or pro-life unprincipled and wouldn't automatically call anyone changing their stance lacking intellectual integrity even if I disagree with their position. But they need to show why the change. Flip-flopping for political gain is not a sign of intellectual integrity. Obama failed to deliver many of his promises, but I don't see he is changing his position, his philosophy. He has core conviction whether you agree with him or not. What does Romney REALLY believe? No one knows. Maybe not even him.
 
Politicians stretching the truth? Nothing new from either party.
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DTree
Progressive Biconceptualist
06:43 PM on 10/04/2012
[ superpacs have made it sound like he will cut taxes to the rich and take it out of the schools.]

I'm sorry you believe Mitt Romney.
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visitr on a small planet
card carrying iconoclast
03:40 PM on 10/07/2012
and neither of these 2 clowns have ANY concept of "intellectual integrity"....they are politicians for dog's sake! what d'ya expect??
02:03 PM on 10/04/2012
Obama loses, America wins.