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George Lakoff

George Lakoff

Posted: November 3, 2010 12:37 PM

What the Pundits Missed

What's Your Reaction:

The usual pundits, for all their verbiage, have missed a lot, especially since they have nobody from the cognitive and brain sciences discussing the election. Here's part of what's been missing from the discussion.

First, conservatives have an extensive, but not obvious communications system, with many think tanks, framing experts, training institutes, a system of spokespeople linked by talking points, and bookers booking their people not just on radio and TV, but in lots of civic venues. This system is active not only in elections, but 24/7/365. Democrats have no comparable system.

Second, demographers report that the big swing in this election was among "independents." What are called "independents" are actually bi-conceptuals -- people who have both conservative and progressive conceptual systems in their brains, each inhibiting the other and usually applying to different issues. When such voters hear messages from one side but not the other, that side's moral system becomes active and is made stronger. That happened all over the country in this election.

Third, voters vote on the basis of their morality and their sense of self, which is a reflection of their moral values. In this election, conservatives reached the bi-conceptuals over the past year and a half preaching their morality (e.g. freedom -- government takeover; life -- death panels). The Obama administration only countered with policy, which goes in one ear and out the other. No moral leadership via messaging.

What is being missed is the enormous effect of this massive communications failure by the Democrats.

 
The usual pundits, for all their verbiage, have missed a lot, especially since they have nobody from the cognitive and brain sciences discussing the election. Here's part of what's been missing from t...
The usual pundits, for all their verbiage, have missed a lot, especially since they have nobody from the cognitive and brain sciences discussing the election. Here's part of what's been missing from t...
 
 
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09:29 PM on 12/06/2010
George, I really hope you will set up a personal blog and public access database dedicated to building the Progressive Morality Sematics, language database and system to put the necessary language of Progressive and Liberal Morality into the hands of the US liberals and progressives.

We appear to be tongue tied by our own cognitive dissonance and what we need are language boiler plates and lots and lots of examples. Lets start with the top 100 issues and create detailed and highly accessible moral language and a language framework to help bring balance in the messaging system to show that Americans Do Care for One Another and that we are intent on speaking the language of the heart and soul and to learn to speak from our deep sense of morality and overcome our over dependence on rationality at least from a messaging standpoint.

George, Help redefine Progressive Moral Language. Build it and We will Speak it.

Duffminster
11:44 AM on 11/10/2010
Imagine two salesman sent into a schoolyard. One is selling candy, and the other is selling carrots. When the carrot salesman reports back to the candy salesman his disappointing results, he is mystified. "What I am selling is so much healthier and better for these kids. Maybe the problem is that I am just not packaging it well enough." Meanwhile, the candy salesman just chuckles to himself, thinking what an idiot this carrot salesman is for thinking that his problem is his communication skills.

In this election, Democrats were trying to persuade the electorate that the government needed to spend nearly $1 trillion that it didn't have to stimulate the economy; that the government needed to bail out the failing companies that most people blame for the crash; and that the government wants to make everyone buy health insurance, whether you want it or not. The Republicans only had to persuade the people that the government is spending too much money and taking in too much in taxes. No matter how you explain it, Democrats clearly had the more difficult message to sell.

http://www.hopeandchange.net
08:39 PM on 11/08/2010
11/8/10 8:33 PM response to codemo cont

Why didn't he add what the real moral outrage Obama should decry is...the tyranny of Wall St for example. You see, the right words for this tyranny are scarce [and the space to elaborate scarce, though we deserve some]. We heard'em on Moyers. We hear'em from Nader. But even the bad morality of W St tyranny laid bare...isn't enough. The words must also explain WHAT WALL ST DOES. And the words that explain that to THE DUDE ON THE STREET are even scarcer. There are too many niche pts of view IMO that are considered worth SELLING. That enable hundreds of "symbolic analysts" to make a living. This goes on and on, but the result is the picture many folks get is fragmented.

I started realizing the real problem with liberals as models when I read Christopher Lasch's breakdown of Michael Young's critique of "meritocracy." It isn't some dark inchoate anarchistic dialectic or anything. It's something without all that mystery, and thus the hawkers have had no means of selling it as a commodity. And yet it...and also what Chris Hedges writes for instance...to me is/are a kind of middle way where things are explained as opposed to...glib formulaic rhetoric offered for we lowerlings to mimic.

I endorsed Common Dreams and Bold Progressives above, so you should have realized I was talking about a given demographic (a big one IMO).
10:12 PM on 11/06/2010
I am truly sorry, Dr. Lakoff. While I am a really big fan of the earlier work of you and Dr. Johnson, which has been very useful to me in my professional life, I have to completely disagree with you on this. I am an "independent". I try really hard not to carry mutually exclusive concepts in my head and when I discover one, I work hard to reconcile it into something coherent. That is, the concepts in my cognitive context do not "[inhibit] the other and usually [apply] to different issues". I take evidence from both sides of the isle and come to my own conclusions about the world we all live in. I have decided that representatives in NEITHER party habitually serve with my best interests in mind. I will keep on throwing BOTH bums out on the street until someone "gets it". I don't care how well the Democrats frame their ideas, or the Republicans for that matter, or which metaphorical theory they adopt, it will require EXTRAORDINARY EVIDENCE for me to accept faith in either the Democrats OR the Republicans of this country.
Tavon
Knowlege before assumptions
04:51 PM on 11/07/2010
I believe that I do that, as well. But, if there is enough who fall in the discription made in the article, then they still don't and never will "get it".

There needs to be a strong enough rhetoric that doesn't let the bullies win with name calling and villifying rather than sticking to facts and opinion based upon facts, not emotion.

You and I get drowned out. We lose.
05:41 PM on 11/07/2010
Dropping the bullies from your life, such as "de-friending" abusive friends on Facebook, dropping abusive friends and divorcing abusive spouses, is the best thing you can do. For those that are sensitive to it, continued social isolation might motivate them to clean up their act. For the rest they can rot in the desert of their mind, in a dark, dank alley, somewhere, alone.

Train all of your rational friends to do the same, then train them like you've been trained.
05:52 PM on 11/07/2010
On the other hand, most people, if they aren't bullies, are simply intransigent. Most people develop their philosophies based on "feeling", retorting when challenged, "Well, that's just how I feel!" Most people, unfortunately, simply have not been properly trained how to develop RELIABLE knowledge about the world and people around them. Assimilating evidence, reexamining cherished premises, changing theory and all that is very, very HARD and indeed it does require training not only to do well, but to HABITUALLY do so. The burden of this training is why most people simply aren't good at it, similar to the reason why most people aren't doctors or most people aren't lawyers. The good news is that rational thinking processes can be taught, learned and mastered by any human of normal intelligence!

I'm not trying to be elitist, I am just trying to point out a boring fact about the world and people around us.
03:07 PM on 11/08/2010
"I take evidence from both sides of the isle and come to my own conclusions..." This is fine, but it is also a false dichotomy to suppose that there are only two sides to a question. This is one of the self-limiting concepts of human thought. Habitually thinking of 'both sides' of a question prevents us from considering that there may be more alternatives. Also I think you meant 'aisle'.
08:33 PM on 11/05/2010
"Democrats have no comparable system." G.L.

That's true. Dems believe manifest destiny will carry the torch of their truth to the front of the field. No need to sweat it! Try to download a Democracy Now show recently (not stream, download)? Listen to Leslie Marshall or Alan Colmes on AM radio dance around issues up til a month before elections? [Colmes is still dancing away from the economy; Marshall got much better as the time drew nigh] Hey, how bout the hoops in posting on the Huff-Po message board??? Well, if you can't set the timer to record Jon Stewart...you're the riff raff and there is nothing else available. The "symbolic analysts" in liberal media cannot have their presuppositions challenged. In a medium that lives and breathes graphics one site (MoJo) alone gave us graphics of the stimuli.

As much as "strict father" vs "nurturant parent" might be hugely significant, I believe a significant dichotomy in this country exists between those who conceive they have the education (the meritocrats) and those who can't stand the airs of the crats. The MIMESIS is rabid [and, until just before elections, barely a hair beyond "merchants of cool" nihilism]...don't dare challenge Colmes' "Sudden Death" gong crew! BTW, I'm for Single Payer and a bigger stimulus geared to...the unemployed.

Nevertheless, CD was right on pt to share the Karen Dolan "Buck Up.." article. Bold Progressives also on pt IMO.
03:12 PM on 11/08/2010
"Dems believe manifest destiny will carry the torch of their truth to the front of the field." Some Democrats may believe that but it is a blatant mis-characterization to state that Democrats in general believe this.
08:27 PM on 11/08/2010
In our current predicament (and I mean due to time constraints imposed on one trying to make a living in this econ too) what anyone can say out in the "forum" is limited. The established analysts give us their terse stuff, and it seems we must be satisfied to reply with our own very abbreviated rebuttals (or endorsements). Of course, there is a continuim between those who get a lot of bandwidth right on down to Joe Schmo. Did you see this Nader article Democrats Squander the Swing Vote http://www.commondreams.org/view/2010/11/06 ?

Nader pointed out that 3% of eligible voters brought on this whole thing. And so I must ask, what were we Dems doing? Now...to say what it was and why it was is a large ball of wax. And I am just a little cog. But with my little pea brain I do venture to blame it on sort of a mesmorization. We are mesmorized by the stuff coming down from the established dudes that we thought believed in progressivism. Lakoff for instance seems very general to me. He said the O admin countered the moral message only with policy message.

cont later or whenever this site will allow
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frank day
Obama cares about all of U.S.
07:28 PM on 11/05/2010
Toot Toot! I'm a cognitive and brain scientist. You poor bi-conceptual fools!
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reveal5
03:55 PM on 11/05/2010
The Pundits left and right solidly bashed Obama for a year and a half before the election...the election results were predictable. For the media which is supposed to get the message out to blame the President for not getting the message out is nonsense. The media is corporate and are working in the best interests of their Wall Street advertisers....because Wall Street pays their salaries.
05:54 PM on 11/04/2010
I think that there is too much scrambling trying to explain what happened. I'll sum up - Americans felt Democrats did not do what they need to do, so they got fired. It has happened before - to Dems and to Republicans and it will happen again.

And we all must remember that pundits, frankly, exist for one thing - ratings. No ratings, no job. THAT is why they say the things they say - to make you mad enough that you'll tune in again tomorrow night.

Ratings. Ad dollars. Salaries.
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Content publisher for small business marketing
12:56 AM on 11/06/2010
The sad fact is that over 400 solid progressive bills passed the Congress and most went to the Senate to die. The real problem is a combination of lack of real engagement between the facts on the Hill and the crap coming out of the media. I would have preferred the Senate flipped and the House stay Dem.
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Ronald Sloan
01:11 PM on 11/04/2010
The only thing that the pundits missed was the truth.
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MeinNH
Ooooo Silly Me
06:31 AM on 11/05/2010
Have to F&F you for that.
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pizzmoe
Bio Hazard!
11:48 AM on 11/05/2010
Good point.
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12:08 PM on 11/04/2010
Like I said before, cognitive dissonance is epidemic in the American electorate:

http://www.dailykos.com/story/2010/11/4/917010/-GOP-captures-30-of-voters-who-want-more-spending-to-create-jobs
11:23 AM on 11/04/2010
People want to know that their leaders care about them more than they care about what their leaders know.
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11:10 AM on 11/04/2010
I agree with your conclusion about conservative propaganda going unchallenged by anything remotely approaching the vigor with which it is being foisted on unsuspecting Americans. What too many progressives (including Mr. Obama) fail to grasp is the extent to which the lies and bogus reasons offered for the plight of the country are an IMMERSIVE EXPERIENCE for a huge number of people; first and foremost in their churches, also at work, from radio and television, internet sites they've been taught to rely on, to the folks they hang out with at the bar or fishing hole. The result is a large population whose "conventional wisdom" has become completely drawn from faulty reasoning and inaccurate facts.

While there is some coordination between the money pushing this troubling propaganda, hopefully we are not yet to the point of a vast right-wing conspiracy. It is more of a vast conservative chorus, singing the same tune day and night and drowning out any voice of reason to prevent opposing views from being heard or considered.

We Americans will never progress if we cannot appreciate how this completely immersive propaganda experience has created irrational candidates like Sharon Angle, Rand Paul and Christine O'Donnell and irrational people who will vote for them. They cannot understand consequences of what they advocate because virtually everything they believe about public policy is predicated upon lies that they accept as conventional wisdom.
10:36 AM on 11/07/2010
"Irrational voters"? You condescending fool! Most voters are not irrational, but rather have adopted a different set of axioms and basic assumptions than their neighbors and have drawn different RATIONAL conclusions from them. To assume that you are rational and your adult neighbors are not, pending no other evidence to support your statement, is the height of arrogance.

Attack facts, attack lines of reasoning, but in general please do refrain from attacking other people's rational capacities. As long as you keep up this habit, the very effects on politics you seek will always allude you and all the rest of us.
Tavon
Knowlege before assumptions
05:15 PM on 11/07/2010
When they believe the ads that are pants on fire lies, then what you say is not the truth.

And, to many people do that. How many FWs did you get in your email box that said preposterous things that were not checked for truth, if any? I know my neighbors bought into them and passed them on.

If the vote was won on that, then who is the fool here?
03:19 PM on 11/08/2010
Okay. Here's a fact. It's 'elude' not 'allude'. I will continue to attack the rational capacities of others when I see evidence of it. For example, to say "No government health care and get your hands off my medicare" in one breath is irrational. The poster did in fact provide supporting evidence for their 'irrational voter' statement. You just refused to recognize it.
09:29 AM on 11/04/2010
Not only does the Right-wing have an extensive SYSTEM, their 24/7/365 propaganda machine ruthlessly sloganizes their message into simplistic zingers, telling the "30-second soundbite citizens", exactly what they want them to think, regardless of its veracity, and then they repeat, repeat, repeat, repeat, repeat, repeat, repeat, repeat, repeat,..........well, you get the idea.

What is shocking is how many people have become "30-second soundbite citizens", having apparently disabled their brain's intellectual discernment functionality.

Meanwhile, Democratic strategists seem to be standing around looking lost, waiting for the public to wake up and see the hollowness and hypocrisy of the relentless Right-wing spin barrage. It will be a long, long, disappointing wait.

Will Rogers said, "I'm not a member of any organized political party. I'm a Democrat." Well, they better get organized when it comes to selling their message, or get used to eating Right-wing dust.
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mapaiko
nothing left to do but smile, smile, smile
09:26 AM on 11/04/2010
What is being missed is that sophistry and rhetoric rule - words therefore are larger than action?
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wallyone
09:16 AM on 11/04/2010
Dems need to generate some emotion in order to counter the billion dollar media juggernaut devoted to demonizing them. These 24/7 attacks are even worse than those on Clinton.

I think independents are actually either weak Democrats or weak Republicans.