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Thrive: Deconstructing the Film

Posted: 12/28/11 02:03 AM ET

There have been many screenings in the Bay Area of a privately produced film called Thrive. It is a long documentary, created in a New-Agey, pseudoscientific mode, which would be fairly innocuous if it were not masking a reactionary, libertarian political agenda that stands in jarring contrast with the soothing tone of the presentation.

Foster Gamble, the creator and narrator of the film, is heir to the Proctor Gamble empire. One advantage of being wealthy is that you can make a film for which you choose the cast, director, producer, and staff. One of the disadvantages is that you end up working with people who won't challenge your ideas or politics. That feedback loop is clearly missing from Thrive.

Certainly, progressives can find common ground with some of the stated goals of the film. We may agree on banning GMOs, eradicating pollution, and stopping bank bailouts, but our solutions are very different from the anti-government ones posed by libertarians and by the ones promoted in Thrive. For example, government regulations could have prevented the runaway libertarian agenda that was pushed by Alan Greenspan and his Ayn Randian cohorts. They could have prevented bundled foreclosure loans and derivatives that gambled away people's pensions and savings. And they could have prevented the housing bubble and subsequent foreclosure debacle. At one time, we did have such legislation. That was before the right-wing attack on all things government.

Although Gamble thinks he is creating a political center where the right and left can join together, he proposes only libertarian solutions (e.g., voluntary education, voluntary taxes, and shrinking the government).

Oliver Wendell Holmes reportedly said, "Taxes are what we pay for civilized society." Gamble considers taxes to be theft and doesn't realize that an informed citizenry might create a government by, of, and for the people who pay the taxes. But, this would require a mature citizenry, not one stuck in the adolescent phase of development that focuses doggedly on individual rights with little regard for the individual's responsibility to civil society.

Gamble admits to being "profoundly influenced by Ludwig von Mises," founding member of the libertarian Austrian School of Economics. As an author, von Mises is celebrated by right-wing presidential candidate Michele Bachmann, who claims, "When I go on vacation and I lay on the beach, I bring von Mises."

If I thought the film was libertarian propaganda, it was nothing compared to what I found on the Thrive website. The "Liberty" paper (under the Solutions section) is a real shocker. Peppered with quotes from Ayn Rand, Ron Paul, and Stefan Molyneux, there is even an attack on democracy! Gamble lumps democracy in with bigotry, imperialism, socialism, and fascism and says they all -- including democracy! -- violate the "intrinsic freedom of others."

Another disturbing aspect of the film is that Gamble primarily interviewed progressives: Vandana Shiva, Paul Hawken, Elisabet Sahtouris, Danny Sheehan, John Robbins, Amy Goodman, and several others. By speaking with a few of these people, I learned that they did not know the political slant of the film when they were interviewed. One interviewee said he felt this was manipulative. Interviewing admired progressive thinkers and doers in a film that ultimately supports a radical, libertarian agenda does seem odd -- unless there is another agenda at work. Perhaps in next year's election campaigns, we might see Gamble and the thrive movement endorse Ron Paul and the new Americans Elect third party, which is a right-leaning movement masquerading as a "center" party.

This reactionary program sold as a "vision" on the Thrive website is nothing short of a dark fantasy intent on returning us to the 19th century, complete with no taxes, no labor laws, no child labor laws, no regulation of pollution, no social security, no Medicare, no public education, no government programs for the people. Instead, there would be a voluntary type of social regulation. We saw how well that worked in the 19th century.

It is our responsibility to educate family and friends about the reactionary philosophy behind Thrive. This is a great opportunity for discussion and debate!

 
 
 
 
 
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04:36 PM on 02/20/2012
I believe we call the author of this critique (and those that support her) "sheeple."

I'd like to advise those who created and those who support Thrive to carry on. Your energy and effort is much better placed in furthering the idea of a better world.

Wasting time on naysayers isn't productive. They will wake up one day---albeit kicking and screaming the whole way there.
09:26 PM on 02/13/2012
Now that the "Deconstructing Libertarianism: a Critique prompted by the Film 'Thrive'" has gone into circulation, we're getting the reactions of others to our critique. You can find a link to our paper and discussion from a number of commentators here:

http://thrivedebunked.wordpress.com/2012/02/13/progressive-think-tank-slams-thrives-political-agenda/

It’s interesting to read the critiques of our critique. I was struck by the very fair charge that we gave all the crazy conspiracy theory stuff a pass. It’s true. There is so much whack-a-doodle weirdness in ā€˜Thrive’ that it would have felt like piling on to drag all that in. We were all much too polite to focus on the steaming pile of New Age conspiracy theories and questionable pseudo-scientific claims that constitute the bulk of the film. We actually did Gamble a favor by taking his political assumptions seriously and focusing our remarks to that aspect of the film. I’m glad to see that others are taking the rest of it up. Through my prism as a progressive activist, then reactionary politics of 'Thrive' were the clear and present danger, but there is plenty of other material to work with. This is getting interesting now!
01:38 PM on 02/01/2012
I think many commenters here would be interested in a blog that was specifically created to debunk all the pseudo-scientific and conspiracy-theorist claims made by the makers of the THRIVE movie.

http://thrivedebunked.wordpress.com/

Thrive Debunked
A blog that will fact-check and correct the errors and false statements contained in ā€œThrive,ā€ a new conspiracy theory documentary released on the Internet.
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Georgia Kelly
05:55 PM on 02/01/2012
Thanks for the information. Also, of note, Praxis Peace Institute is publishing (first in a pdf document) a 50-page booklet debunking both "Thrive" and libertarianism. Expect it next week at http://www.praxispeace.org
11:57 PM on 01/29/2012
Another review from The Visionary Activist on KPFA 94.1 FM Berkeley CA 1-26-12 (22:45)
"Critique is bringing wisdom into play...standards of discernment, so that when we see a movie, say, like 'Thrive', ah, this part is good, and this part is dodgy, and this is a useful enegetic impulse, and this is really appalling..."
This film is already making inroads into politically naive elements of the New Age and Occupy movements, and as such it must be taken seriously as a dangerous Trojan Horse for a deeply reactionary neo-libertarian ideology, which if actually enacted, would be a catastrophe for the 99%. Eliminating the only credible counter-point to unchecked corporate power (i.e. government as elected by the citizens) would complete the corporate coup, and deliver us to the tender mercies of the 1% overlords, who would have no restraints on their capacity to plunder the common wealth for their private benefit. 'Thrive' is not the answer to the many crises which beset our world.
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nico9000
Tryin' to stay focused on the righteous path
10:31 PM on 01/25/2012
A friend "forced" us to watch it on DVD a few weeks ago and my wife and I both really want that 2 hours, 10 minutes of our lives back.

The film is preposterous. The first half goes into great crazy detail over a specific pattern that seemingly appears everywhere and the energy it has or can be harnessed from, but they never get to a payoff at the end on how said energy could make the world better. Once it de-volved into the Paul talking points, it showed its Libertarian rump very clearly, especially in dissing public education.

Plus, it looks like a sightly bigger budget public access show from the '90s...
02:57 PM on 02/12/2012
Democracy - Two wolves voting with a sheep to see what's for dinner. It doesn't work even remotely without full establishment and protection of what have always been considered inalienable rights.

When has socialism been more humane, i.e. weaning from people all their ingenuity, independent thought?

Libertarian? Does anyone here even know the definition? What film did you and Ms. Kelly actually watch?

What's so ridiculous is constantly handing over one's own rights, one's own ingenuity, to a govt that obviously has interest in neither - what we have is a govt that gets bigger and co-opts all it touches by propaganda or outright force. Isnt it laughable that the left now applauds endlessly wars to take over oil and stop other coutnries from trading oil in currencies other than dollars....just like the right? Isnt it laughable that the left now loves assassination of US citizens and applauds the NDAA bill allowing detainment of US citizens indefinitely by the military with no due process?

I can see where folks that think this joke of a govt and its joke predecessor are great solutions, and growing it yet more is a great solution, would think anything else other than a dictator would be "libertarian".

You all should actually watch the film with an inquisitive mind rather than the obviously fear based one. This is a ridiculous misrepresentation, and about as irresponsible a conversation as one could have.
01:22 PM on 01/25/2012
Good article Georgia. We need intelligent solutions to our problems, not some simplistic conspiracy-mongering combined with outright delusions. "Free energy" -- both in practice and in theory -- has been debunked time and time again (Second Law of Thermodynamics anyone?). And what can be said about the ridiculous David Icke, they guy who seriously believes that reptilian humanoids rule the earth? The type of naive thinking represented in "Thrive" is exactly what we don't need at this critical juncture in human development.
12:22 AM on 01/24/2012
We need to transcend our concepts of government. Go beyond the limited compartmentalized labels of contemporary ideology. There is currently no agenda or party that can satisfy everyone. Democracy will always mean that 49% of the people are dissatisfied. That means continual conflict, name calling and waste of the creativity and prosperity of the people as energy and money goes into the fight of ideologies — and solutions which can satisfy everyone are ignored. We need to seek to establish the government of Natural Law as the founding fathers of this nation so desired. There are technologies that create coherence in collective consciousness so that all individuals spontaneously act in harmony with Natural Law and rise to higher states of consciousness so that they see themselves in everyone and become incapable of violence in all its forms. To explore this topic I would suggest starting here:
http://www.mum.edu/m_effect/hagelin.html
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Georgia Kelly
02:28 AM on 01/24/2012
LOL! Beliefs like these are what keep people from becoming active and effective citizens. One cannot go beyond what one has not mastered.
01:55 PM on 02/11/2012
On the contrary Georgia. All i hear from your reaction (not response) is the dichotomous disease that we are all falling for in this so-called democracy. You divide yourself and all others divide themselves from what doesn't resonate with your egoic web of belief. We will always be divided and conquered with this mind-set. In stead of seeing how you are different and highlighting (blowing the horn) of all differences, why can't the emphasis be on unity of what is the common ground. This is the only way to defeat the current power structure.

Richard Dalby is correct. The egoic mind needs to be addressed now. It may appear counter intuitive to an insulated egoic mind but none-the-less, the insulated egoic mind based on dichotomous reaction is what is the issue now. One cannot go beyond what one has not mastered, but one cannot master what one does not attempt to go beyond. To run, one must first learn to walk. Take the first step and may your words not divide us any longer. Find out our common ground, unite us, you are too powerful a speaker to waste this opportunity. Unless your goal is to divide us? So far you are doing a good job of it.
04:57 PM on 02/16/2012
Georgia,
Open yourself to real possibilities possible from higher states of consciousness. When heart coherence is achieved through mindfulness practice and other tools, then we will experience what Richard is talking about as a natural progression. You too easily dismiss the idea of people coming together as one and creating a better world. You too easily trust what you were ;proerammed to believe in school...i.e.democracy is the best...it's the rule of the majority. Where is Richard wrong in saying that democracy assures that 49% are left dissatisfied?
As for these beliefs keeping people from being active....well I am a very active citizen in many arenas including education and the environment, and I share the beliefs he has outlined above. So back to you with your lol. Shame on you for judging so erroneously.
12:14 AM on 01/22/2012
We need to extract from the neo-libertarian ideology the useful seed teaching on the importance of the value of individual liberty, but we should make it clear that the policy prescriptions in the "Solutions" segment of 'Thrive' are reactionary and inadequate to the great task of the 21st century, which is to work, individually and collectively, to build up our environmental and social capital through re-structuring an integrated network of energy resources, transportation and workforce housing alignment with the goal of reducing regional GHGs and drawing down energy intensity. We need a full employment economy that sets millions of young people on the path to stable family life and gives hope and purpose to economically marginal citizens. There is a desperate need to develop the social and political will to put the people to work doing the essential tasks of environmental remediation, public works infra-structure projects, childcare and teaching, nursing and caretaking. This will take money and political commitment, in the form of public and private organizations, funded through taxes and voluntary donations.
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Gus DiZerega
writer
08:28 PM on 01/22/2012
Amen.
11:59 PM on 01/21/2012
Challenging the hidden ideological underbelly of ā€˜Thrive’

Notices for showings of this documentary are being posted all over the North Bay, so it is clear that there is a well-funded campaign to get this film into wide circulation. Given the stakes in the upcoming 2012 elections, and the emergence of a powerful world-wide Occupy movement to take back public space and reclaim our democracy, the time of political reckoning is at hand, so we can no longer afford to waste our time with distractions, sideshows and ideological dead-ends.

Make no mistake, the actual policy solutions that are hinted at in the documentary constituted the norm in the first Gilded Age of 'laissez faire' capitalism, in the McKinley Era at the end of the 19th century. That was a time when there was no social safety net to prevent families from tumbling precipitously from marginal employment and insecure housing to abject penury and homelessness.

One would think the recent global economic collapse would have finally buried the quaint notion that markets are self-regulating. Even the high priest of neo-liberal economic orthodoxy, former Fed Chair Alan Greenspan, a devoted Ayn Rand libertarian, recanted publicly on this point, testifying before Congress in 2008 as the ashes were still falling from the ceiling in the aftermath of the bonfire of the wealth of an entire generation: "Our model could not comprehend this outcome..." This religion should be dead. Only money keeps it alive.
06:53 PM on 01/15/2012
Mizz Georgia, have you become so biopic and politically racist to not be aware that there are NO difference in the parties? there is no democrat, republican its all the same smoke and mirrors, and secondly, taxes to pay our civil needs? hardly...if you didn't know, income taxes ONLY pay towards the national debt and contribute to more debt. Duh. Seriously. You look as if you are speakign for the banksters and the fed....did you get paid by them recently?
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Gus DiZerega
writer
08:19 PM on 01/22/2012
Are you aware that there can be differences between corrupt parties, differences that make a difference? Or that some alternatives do not point a way forward? There is an enormous difference between Supreme Court appointees by Democrats and by Republicans. Obama ended most of our involvement in Iraq while Republicans opposed doing so. Obama is a corporatist and so not part of a real solution to many of our deepest problems, but he is not an incompetent corporatist like his predecessor nor is he in hawk to religious fanatics like his Republican opponents. You may not care about those differences, but many of us do.
01:45 AM on 01/13/2012
Look i'm just a regular guy with no fancy word like you all use, but i bet everyone will still know what i'm saying when i say that this movie was unbelievable. If you people that didn't like it would just stop nit picking it and help with the problem , your children would live longer. Yes getting rid of it all and starting again would be hard . It would seem like we went back to the 1800's ,but atleast in the 1800's our planet wasnt dieing. You all act so smart and look where its got us. The government as a whole is shit it all needs redone where everyone has the power ,but noone has power.where we are all the same like a bee hive . one bee has a bike and another a car ,no there all the same. Its the only way. Too bad everyone tries to be better than everyone else. The funny part of it all is in the end the top money men end up just like everyone else laying somewhere dieing and all the money in the world aint gonna help.We will never succeed because of greed,its human nature were fu%$#d
02:08 PM on 02/11/2012
well put glenn. thank you for bringing this down to earth. you hit the nail on the head with your last sentence and you hit it with our primary tool that is at issue here. your dichotomous mind, your mind that sees the world as good or bad, successful or unsuccessful, black or white...the egoic mind...is there any other kind of mind you ask? the eastern cultures think so....i tend to now...greed is part of this structure when you start looking at it closely...as is anger, hatred and ignorance...it is not human nature...it is human nurture...if you teach your child to not be greedy, she may learn it from a weak link part of the community, she may not but there it is...the opportunity to change to a different mindset...we are faced with it right now...i challenge anyone who feels strong enough to practice mindfulness, meditation or contemplation for 30 days seriously...you will start to see the egoic mind structure and how destructive it is...psychological denial (the egoic mind on the ropes) is bound to disagree :)
04:19 PM on 01/11/2012
I appreciate Foster Gamble as a human being. How wonderful that someone born in to affluence with pressure to continue in the line of his family's business venture would have the courage to break away from that social pressure and social conditioning to ask the question, "how can I best use my resources to contribute to the creation of a world where everyone Thrives?" I have seen how Foster listens to everyone who approaches him. I see his empathy, compassion and humility. May all beings be as dedicated as he is to living from the principles that stem from the heart of humanity. We are all doing our best. Let's strive to remember that and uplift so that we can bring out the best in each other rather than dragging each other down. No one person has all the solutions, but if we each bring our best to the table in open discussion, win/win solutions to all our problems will arise. Thank you Foster Gamble and all those who are committed to transformation of the world through the power of creativity and ahimsa (non-violence taught by Ghandi)
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Gus DiZerega
writer
08:27 PM on 01/22/2012
Perhaps, but to really contribute Gamble and his supporters need also to listen to critics with many of the same concerns the movie addresses. I am sad to say that so far he has shown little interest in doing so. Many people with decades of involvement in these issues - even a former libertarian who knows all those arguments - wanted to have a chance to enter into dialogue with him or people of his choice to discuss areas of concern when they showed the movie in northern California recently. We were offered 10 minutes after the movie had been shown and the audience then had three hours to discuss it.

You have any idea how many people would stay for three hours of discussion after a long movie? Or have much energy to enter into any discussion after a ten minute presentation of concerns? A GENUINE offer would have been to offer even 10 minutes right after the movie and before the discussion. It would also have shown respect for the audience as able to evaluate the issues raised on their own.

No, libertarians reach out to others too often only as potential converts and without demonstrating the respect needed for mutual dialogue and learning. If I am wrong we will see a change in their approach. I doubt that I am wrong.
02:10 PM on 02/11/2012
amen....win/win or no deal...stephen covey helped the harvard business school realize this important shift in mind....we must unite and not nit-pick ourselves apart any longer
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howard michael
green architect
12:34 PM on 01/11/2012
I appreciate Mr. Gamble's efforts at 'bringing it all together' and I think he, being a member of the 1%, demonstrates why the rich cannot make smart decisions for the 100%. They imagine they are smarter because they may have been exposed to more, of course they are mistaken. Occupy is demonstrating how the 100% should be making decisions, it is by consensus, where the concerns of the individual are put before the group for consideration so the group can make smarter decisions for the group, or preferably the community. It is a process that we all need to be participating in somewhere because I believe humans need community, they evolved in community. As Charles Eisenstein says:
"Community is not some add-on to our other needs, not a separate ingredient for happiness along with food, shelter, music, touch, intellectual stimulation, and other forms of physical and spiritual nourishment. Community arises from the meeting of these needs. There is no community possible among a group of people who do not need each other. Therefore, any life that seeks to be independent of other people for the meeting of one's needs is a life without community."

Gamble, unfortunately, comes on so strong that she seems to want to perpetuate the separatism plaguing the planet which I am sure is not her intention.
10:19 PM on 01/10/2012
Footnote to my previous post where I advocated heavy regulation of corporations in the sectors of food, energy and medicine: Actually, the best way to accomplish that, and stay true to Libertarian principles would be to repeal laws exempting corporations from legal liability. For example, do away with laws exempting vaccine manufactures from liability for vaccine injured children. Or the 40,000 dead from Vioxx. Companies would quickly realize that producing deadly pharmaceuticals is not a successful business model. Similarly, if BP could be sued for the real damage to the gulf all its inhabitants, human and animal. Or, Tepco could be sued for the damage to Japan and the world.
09:50 PM on 01/10/2012
Georgia, The idea that big government solves problems is naive in that today, nearly everyone in government is bought off by corporate interests. Just look at how Obama backed off sanctioning BP, and how foreign countries are invaded by our government because it will benefit corporate interests, from oil companies, to weapons makers, to Halliburton. You think that's the fault of the Right, and that Democrats will do better? The Libertarian idea is to recognize that both Left and Right are corrupt, and to grow up (as you suggest) and take personal responsibility of creating the world we want. If free people want to get together and create a collective such as Mondragon, great! I'm all for it. But, we must be free individuals to choose. So the Libertarian idea focuses on simply that; preserving individual liberties as outlined in the Constitution. Note that I do not believe that corporations should be allowed to claim "person-hood" and then enjoy those same liberties. I would like to see corporations dealing with food, energy and medicine required to be non-profit, and heavily regulated for safety and health (ie. no nuclear power, no GMOs, no pharma drugs if natural remedies work better and are safer.) But besides those, I'd let the free market rule. The only reason it looks like the free market is not working today, is that we don't really have a free market. For example, alternative cancer therapies are illegal, and only chemo and radiation is allowed.