THE BLOG

Single-Action Bias

08/09/2011 02:40 pm ET | Updated Oct 09, 2011
  • Gernot Wagner Lead Senior Economist, Environmental Defense Fund

We all want to do something, anything. We don't just want to sit idle and watch events unfold around us. Call it "action bias."

Then there's "single-action bias."

We all want to do something, anything, but once we've done that one thing, we move on. For something as intractable and complex as global warming, that's a real problem.

Yes, replace your inefficient incandescent light bulb with more efficient compact fluorescent ones, but don't believe for a second that single action solved the problem.

Recycle. Just don't think it'll stop global warming.

Originally posted at: gwagner.com/blog.