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Gordon Campbell

Gordon Campbell

Posted: October 28, 2010 05:34 PM


New York City has an obesity problem and it's hurting our children. Almost 40% of New York City public school children in kindergarten through eighth grade are overweight or obese. Obesity rates are substantially higher in low-income neighborhoods like Harlem and Corona, Queens where the percentages of obese or overweight children are 48% and 51% respectively. It is telling that consumption of sugar-packed drinks is consistently higher in those neighborhoods.

This is why Mayor Michael Bloomberg and Gov. David Paterson are seeking permission from the USDA to ban the use of food stamps to buy sugar-sweetened drinks in NYC as part of a government effort to battle obesity. They requested this ban for two years in order to study whether it would positively impact health. This ban would apply to beverages that have more than 10 calories per 8 ounces. (A 12-ounce soda, for example, contains 150 calories and the equivalent of 10 packets of sugar.) The ban would not apply to fruit juices without added sugar, milk products and milk substitutes.

In the United States, soda and other sugary beverage consumption has more than doubled over the past 30 years. That has paralleled the rise in obesity, leading many scientists to place part of the blame for increased waistlines on soda itself. Studies have suggested that soft drinks sweetened with high-fructose corn syrup may contribute to the development of diabetes, particularly in children. In New York City, one in every eight adults has diabetes and poor New Yorkers are almost twice as likely to have the disease as wealthy New Yorkers. These numbers are particularly troublesome when children are considered. Drinking one sugary beverage per day puts a child at a 60% higher risk of becoming obese.

A recent study by the American Journal of Epidemiology states that citywide obesity increased from 20 to 22% between 2003 and 2007. However, in affluent neighborhoods like the Upper East Side, Chelsea and the West Village, the rates remained around eight percent. Meanwhile, in lower-income neighborhoods the rate was higher. In 2003, East Harlem was the only neighborhood with an obesity rate higher than 30%. By 2007 there were seven neighborhoods with rates that high including three in the Bronx, Bedford-Stuyvesant in Brooklyn, Rockaway in Queens and northern Staten Island.

Designed to ensure low-income people can afford nutritious food, food stamps are a significant tool for helping working families stretch their budgets. Yet, unfortunately, under the current food stamp program, public funds are helping pay for the beverages that play a large role in rising obesity. The USDA estimates that 6% of food stamp benefits nationwide are used to buy sodas, which means an estimated $75 to $135 million in benefits are spent each year in New York City on soda. In addition, the public ends up paying the bill for treating some of the health problems that result from obesity. Currently, obesity-related illnesses cost New York state residents almost $8 billion each year; that's $770 for each household. There are 22,300 New York City residents hospitalized each year for obesity-related diabetes and almost half of those live in low-income neighborhoods.

This is a problem that needs to be addressed. Cutting or limiting soda consumption is a good step towards improving health and fitness. There are other ways to address the problem as well.

Proper nutrition is crucial, especially for growing children. Having access to locally grown fruits and vegetables can greatly improve the health of a community. That's why United Way of New York City's food programs already require soup kitchens and food pantries to limit beverages to skim milk and 100% fruit juices, and mandate expenditures of at least 15% on fresh produce. United Way also operates Local Produce Link which is a public-private partnership that connects farmers with low-income neighborhoods to provide fresh produce to emergency food programs.

Other programs also help to increase access to fresh produce. For example, New York City's Green Cart program offers low-income residents a selection of produce -- the carts only sell raw fruits and vegetables and are set up in specified "underserved" neighborhoods in all five boroughs. Another example is the city's Food Retail Expansion to Support Health program , or FRESH, which has been approved in order to help develop stores that sell a full range of foods with an emphasis on fresh fruits, vegetables and meats because many low-income neighborhoods are underserved by grocery stores offering healthy food options.

Exercise is another important component of personal health. There are some great programs designed to encourage fitness, particularly by targeting children. New York Road Runners (NYRR) has implemented a successful program into New York City schools called Mighty Milers. This program introduces children to the healthy habit of walking or running for fitness. NYRR lets students set personal goals and record their distances in an online database. Mighty Milers keeps students interested by letting them earn incentives for reaching milestones.

Another organization working to promote youth fitness is the National Football League with their program NFL PLAY 60. In partnership with the American Heart Association, United Way and other national partners, they're encouraging kids to get active and play for at least 60 minutes each day. The program is implemented at the grassroots level through NFL's in-school, after school, and team-based programs with the goal of curbing childhood obesity.

Exercise and nutrition are both important components of healthy living and we can always do more to promote these habits. Encouraging food stamp users to engage in healthier lifestyles by banning the use of nutrition assistance on sugary beverages is good for our community. It's an easy way to address a serious problem that can have deadly results if we let it get out of hand. Paired with other efforts that increase nutrition education and encourage regular exercise, this is an excellent way to significantly reduce the obesity epidemic that is taking over so much of our country. We can work together to reverse this trend by educating the public about proper fitness and nutrition and by making it easier for everyone to make healthier choices.

 

Follow Gordon Campbell on Twitter: www.twitter.com/gordonnyc

 
 
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02:14 PM on 11/05/2010
Take a look at Health Web Map to view obesity rates and you'll see that NYC fairs much better than many places. In addition to obesity, view diabetes rates and access to healthy food. Explore these three factors using synchronized maps. http://tiny.cc/2gtmn
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HUFFPOST COMMUNITY MODERATOR
Callyson
Trying to come up with a new creative microbio
05:34 PM on 10/30/2010
Since I did not do K - 12 in NYC I genuinely wonder: what are the school lunches (and breakfasts, if they are offered) like? I know that some locales have worked hard to make school food more healthy and less greasy, which is great because it combines educating kids about healthy eating and providing a good example.
If NYC is already doing this, then I could be curious to see how this pilot goes. If not, I would think that improving the food served on school grounds should be the first step.
02:51 PM on 10/29/2010
For publically funded programs (i.e. programs that use taxpayer funds) I am on board with putting restrictions on what can be purchased using from the funds through a series of pilot programs. With a very big caveat that the data needs to be there to support the programs successes and failures.

Aside from that, I think the focus should be on education vs. regulation. Once again, there were very good ideas mentioned in this article, but none of them seem to include education.

When people have information, they can make good choices. Kids especially. I know this first hand because I educate my kids about proper nutrition and the dangers of sugar. They will be kids, and make some bad choices, but more often than not, I find them choosing healthy foods.

Where are the education based programs in this picture?

Kim Bauer
www.confabulicious.com
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HUFFPOST COMMUNITY MODERATOR
Callyson
Trying to come up with a new creative microbio
05:29 PM on 10/30/2010
I agree with you in general terms on education vs regulation, but I would argue that the exercise programs actually do an excellent job of educating by applying a "learning by doing" teaching philosophy. In other words, sure, we can and should *tell* kids that exercise is good for their health, but I think that lesson is more likely to have impact when combined with actual activity.
Not knowing you, this is pure conjecture, but I'll bet you do the same thing at home: my guess is your kids make mostly healthy choices because they have knowledge coupled with a good example. (Kudos to you for that.)
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HUFFPOST BLOGGER
Gordon Campbell
01:16 PM on 11/01/2010
Good point! Nutrition education is key to ensuring people make wise food choices whether with their SNAP (food stamp) benefits or their own money. This year the New York City Department of Health and Mental Hygiene expanded its program bringing cooking demonstrations to farmers markets located in food stamp eligible communities. Community-based nutrition education at these farmers markets, as well as food pantries and WIC centers, start the discussion about healthy eating and demonstrate easy (and delicious) ways to add more whole grains, low fat dairy and fruits and vegetables to your diet. However, all too often funding for nutrition education programs is not a priority. That must change if we want to empower people to make healthy food choices. We must advocate for full funding of the USDA’s SNAP-Education Program (a federal/state partnership that supports nutrition education for people eligible for the Supplemental Nutrition Assistance Program).

-Gordon Campbell
02:25 PM on 11/15/2010
Mr Campbell,
I believe that funding for nutrition programs is available. I know because I am apart of an organization with a budget under $100,000/year and we have one. A very successful one. I am going to contend that the SNAP-Education Program is not he answer and that grassroots programs will be far more effective. Also, cooking demonstrations at Farmers Markets which are not heavily trafficked by those on EBT may be wasteful and do not give those in need a chance to try it in a safe environment. However, the samples are tasty.
We at Nourishing NYC (http://nourishingnyc.org) believe that you really need to gain the trust of the audience before you can change habits and have wonderful ideas on how to reach the target audiences. We invite you to our Thanksgiving Jr. Chef Program, if you'd like to get a taste of what I'm talking about. Email me nourishingscott@gmail.com

Scott Keatley, Director
Nourishing NYC
01:55 PM on 10/29/2010
Soda pop is at the top of my most wanted list. When I was a kid growing up in Chicago, we were treated to pop once a week. After dinner, mom prepared a fruit bowl for each of us four kids, sliced apple, grapes, pear, etc.; candy was served as frequently as the soda pop. You should see how healthy I am today at 57.

Today, I can't believe my eyes when I see kids sitting at the dinner table with the 2 liter bottle of soda; little kids guzzling this stuff like liquid candy. Stop this behavior, add some play time outside, and you solved half the battle.
10:22 AM on 10/29/2010
The government will never be able to legislate people's dietary habits. Educate people on how to make intelligent choices yes, but being responsible for people's choices no. We can't tax away the obesity.
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HUFFPOST SUPER USER
HealthHabits
09:01 PM on 10/28/2010
I would be more likely to agree with any form of "junk food" tax if I KNEW the money raised by the tax was going to be directed toward other health promotion programs like the Green Cart initiative.

I also think that expanding upon the NFLs Play 60 program could be very helpful.

We live in a celebrity obsessed culture. Why not use those celebrities to sell healthy living to kids.

Of course we would have to be selective about which celebrites are chosen as role models.

http://www.healthhabits.ca/2010/04/13/a-social-blueprint-to-cure-obesity/
07:12 PM on 10/28/2010
Interesting story here on why the USA is the Fattest out of 33 Nations http://www.foodconsumer.org/newsite/Non-food/Disease/obesity_2909100733.html