iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Graciela Tiscareno-Sato

GET UPDATES FROM Graciela Tiscareno-Sato
 

The Viral Immigration Meme: Did You See The Success Story?

Posted: 01/17/12 11:25 AM ET

It was in my inbox Sunday night, "The Immigration Picture That Set Facebook on Fire." Naturally curious, I read the post by Julito Varela. In it was this photo and the story about how it went viral after Latino Rebels posted the image. In a matter of days, the image had gotten 31,657 likes and 28,083 shares. Clearly it had "resonated", as Varela says.
2012-01-16-images-JesusImmigrationfoto.jpg
The two other adults in my house looked at the photo and said very different things, both also different from what was going through my mind.

Allow me for a moment to smash stereotypes - as I scanned the thousands of comments about the photo in Facebook, I realized that while haters were commenting in spades, nobody was looking at the man named Jesus picking onions and thinking about the fruits of his work (other than feeding the nice people in the picture above him.)

Here are the success stories I saw when looking at Jesus in the photo, inspired directly by people I know.

- Here's Jesus picking onions. His daughter Carolina however, will graduate next week as valedictorian of her high school in Fresno, California. At this moment, she's at Stanford University a couple hours away, attending the third annual Silicon Valley Latino Leadership Summit, hobnobbing with Latinos holding Ph.Ds. and master degrees. Carolina is also there meeting Latinas running cities as their mayors, meeting Latino venture capitalists, entrepreneurs, and others whose parents decades ago perhaps also picked produce (or not.) For those insisting on holding on to stereotypes, let me assure you that these educated types of Latinos really do exist --go ahead and look at the speaker lineup if you don't believe me.

- Here's Jesus picking onions, but it's a photo of him ten years ago. Today, he owns one of the most successful wineries in Napa Valley, along with the Ceja family of Ceja Vineyards, the Montes family of Marita's Vineyard and others. Many of those who picked the grapes thirty years ago are now owners of the wineries. Some are owners of the vineyards they once labored in; others are heads of wine-making operations. Their college-educated, U.S.-born children hold titles like Vice President of Operations and VP of Marketing. I met these families at last summer's Latino Leaders Magazine Maestro Leadership Awards Gala in San Francisco where a half dozen Latino-owned wineries shared their creations.

- Here's Jesus, who could very well have been the father of my friend Humberto Rincon. Son of an Imperial Valley bracero like Jesus here, Humberto graduated in the top three percent of his class while living in a migrant camp and went on to earn his mechanical engineering and material science degree from the University of California at Davis. After receiving a full-ride scholarship from IBM, he graduated with a master degree in Mechanical Engineering Design from Stanford University and has enjoyed life in Silicon Valley working for Fortune 500 companies and startup ventures. Today Humberto is the proud father of a daughter who is a medical doctor, he plays a lot of golf and is an innovative force in the green economy as detailed in Latinnovating.

- And finally, thinking back to some aspiring young people I met last spring, I had this thought: Here's Jesus, whose son Enrique is currently back east enjoying his second year at Harvard University. While Jesus labored in the fields, Enrique participated in the twenty year-old Ivy League Project, led by founder Martin Mares. Mr. Mares believes that being born to disadvantaged parents does not disqualify you from attending an Ivy League university. In California's Central Valley, Texas and Arizona, Martin finds the promising students, the sons and daughters of migrant workers like Jesus, and helps them attend Ivy League universities. Through his work connecting the kids with funding sources and taking them to visit the campuses, he sends accomplished, high-potential students like Evette Tovar to places like Yale, Brown, Princeton and Harvard. The stories Martin tells of his students (like the Harvard-educated doctor marrying the Yale-educated attorney) are unforgettable - he's a man on a mission to make sure that Jesus' work is richly rewarded, when his U.S. -born children become college graduates from America's most prestigious universities and more.

I saw the phrase "struck a nerve" a few times remarked about this photo. I hope I've struck a few more. "We all see what we want to see," someone wrote as a Facebook comment for this picture. What do you see when you look at it? I can't wait to hear more thoughts and feelings about it. I hear the sounds of smashing stereotypes - do you?

 
 
 

Follow Graciela Tiscareno-Sato on Twitter: www.twitter.com/GraceTiscareno

 
 
  • Comments
  • 47
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Bloggers
Recency  | 
Popularity
Page: 1 2  Next ›  Last »  (2 total)
photo
HUFFPOST BLOGGER
Graciela Tiscareno-Sato
05:53 AM on 01/27/2012
developer test
05:58 PM on 01/19/2012
why did the family have to be white?
blacks do not eat vegetables? or other hispanics that do not work in the fields do not eat vegetable?
cual es el mensaje de esta foto?
11:29 AM on 01/19/2012
The right doesn't do sarcasm, mainly because they don't get it!
photo
voyager48
Illegitimi Non Carborundum
09:22 AM on 01/21/2012
I think they get the point just fine but unlike the left they don't feed some compelling reason to keep feeding their craving for absolution of guilt and recognition of bleeding heart one upmanship.
photo
HUFFPOST SUPER USER
Nuyorican21
Law Clerk
11:23 AM on 01/19/2012
Maybe I'm missing something but I didn't even think about immigrants when I saw this. Our food comes from pretty much everywhere. And if you think migrant worker get paid nothing, check the comparative wages of farm workers in Central and South America, you know, where most bananas, sugar, pineapples etc. come from. And organic foods as well (although maybe more fairly priced).
photo
voyager48
Illegitimi Non Carborundum
09:29 AM on 01/21/2012
I think it is guilt that drives the liberals need to keep on magnifying their most basic fears.

I come from a largely blue collar family and I have worked many menial jobs to support myself and was always proud to be able to do so. I paid my own way through college and have worked in many factories with people doing basic labor jobs. I have always respected them for their labor and their sacrifices.

Real success in life has little to do with talent, intelligence, luck or station in life but on your own sense of achievement..
This user has chosen to opt out of the Badges program
10:12 AM on 01/18/2012
Like any work of art, we bring to it what we already are.
I can certainly see how people could read all kinds of messages into this meme. I see it as an ironic statement on how well-meaning but ignorant most well-off families are about the very things which sustain them.
photo
HUFFPOST SUPER USER
Andre Fabre
Seth speaks, and I listen...
09:01 AM on 01/18/2012
I see in this picture the truth of our present day situation in our food production system. I also see another hard reality; there is no way an American citizen would do this kind of hard work, for the amount of money it pays. Does Jesus have a health care coverage? Most probably, but not by his employer, but via tax payers' money by visiting an emergency room at a local hospital.

The only way you will find an American citizen doing this kind of work, is by bringing the economy of this country to such low, that people are forced to do this kind of labor out of desperation, the same kind of desperation that forces these immigrants to move away from their families in their native countries into this country.
05:48 PM on 01/19/2012
so there are no american citizen farmers?
photo
HUFFPOST SUPER USER
Andre Fabre
Seth speaks, and I listen...
06:34 AM on 01/20/2012
There are American farmers, but most of the legal American farmers use machinery to harvest crops; they go for the easier stuff.

With crops that cannot be harvested with machines, the work is so hard, no legal citizen will take those jobs. I would not do that kind of work! It is incredibly back breaking hard, and the wages do not compensate for the labor. I am not sure, but most probably Jesus' job does not provide him with health insurance either.

So, to answer you question, though we have farmers in America, they would not do the hard work. They'd much rather hire illegals to do the grunt work at lower wages, than pay higher wages to a legal citizen. Besides, there won't be any legal citizens willing to take those jobs; no way, nohow...

Trying to get rid of illegals Alabama style, would only force farmers to switch to machine harvest-able crops, which will force us to import even more produce from foreign lands.
02:39 AM on 01/18/2012
yes, let's celebrate a system where the only way to get affordable produce is to exploit law-breakers with no power to complain, who in turn have taken an industry away from American citizens (mainly of hispanic descent!) because the government will do very little to stop the situation.
There is nothing to be sentimental about here. And there is nothing inherently racist about opposing illegal immigration (just ask Cesar Chavez!)
Just sickening. The conservatives create the problem, and the liberals rationalize it with a bleeding heart.
12:49 AM on 01/23/2012
There is nothing irrational about choosing not to vilify the immigrants who come here to provide for themselves. There is nothing irrational about wanting comprehensive immigration reform that addresses labor flows and implements equal rights for workers, and provides humane options for minors or those brought here as children. I am consistently frustrated with this false dichotomy of either you must be 'anti-illegal immigration' or for 'open-borders'. In Chavez' time the farm industry was much different than today. His main concern in not supporting illegal immigration was that it interfered with the strikes and fight for fair working conditions and rights, hence the formation of the Farm Workers union. His UFW union recently did a "Take Our Jobs" campaign directed at citizens or legal workers to fill farming jobs that are normally filled by undocumented workers. Only about a dozen people actually followed through to do so.
photo
HUFFPOST SUPER USER
AntonioSaucedo
01:48 AM on 01/18/2012
In a US context, the implications of the second picture are problematic, to say the least. Is that all guys who look like this dude do? What could make it a bit less problematic is to have people who look like this dude in the first picture too.. I've read this dude represents H people in this country. I beg to strongly differ. You could've had a hard-working H doctor to represent H people and not this dude. Or this dude dressed up as a doctor. Theres’ a saying in Spanish: “El trabajo no denigra.” I beg to differ once again.

In a Latin American context, the second pic isn't less problematic, because usually –but obviously not always-- well-off people are of European descent, or at least look light-skinned, as opposed to the people working the land, who are usually of Indian or black descent, that is, dark(er)-skinned. Is that all they can do? According to the second pic, it sure seems like it.
06:00 PM on 01/19/2012
creo que el mensaje de la foto es enojar a la gente
mi tio en el salvador el ingeniero, tiene fincas, y tiene trabajando mucha gente
Satirist1
All 4 d best in the best of all possible worlds
09:32 PM on 01/17/2012
thank you Uncle Sam for spending hundreds of thousands of dollar to educate my child.
In exchange you will be happy to know your tomatoes will be 10 cents cheaper...sometimes.
HUFFPOST SUPER USER
Sebastin Emmanuel Mata
A Voice for the Voiceless
12:48 AM on 01/18/2012
you're welcome.
photo
HUFFPOST SUPER USER
Chumbolex
when push comes to shove, you gotta do what you lo
09:26 PM on 01/17/2012
Did anyone else notice that the prosperity that the author saw in the photo always included only intermingling with other Latinos? I don't know, but I wish moving up in society also meant being surrounded by the best and brightest from all nations. I guess that citizen of world thing is a pipe dream.
11:06 PM on 01/17/2012
No, that is not at all what was represented.
This user has chosen to opt out of the Badges program
08:50 PM on 01/17/2012
I love this. I thank God and the wonderful workers who harvested my food every time before I eat. They have really hard jobs and legal or not they are responsible for the food we put on our table every night and I truly appreciate all the hard work that they do. Gracias. This is a beautiful piece or art with a great message.
photo
HUFFPOST SUPER USER
hawaiianstile
all hail the balance of nature.
07:21 PM on 01/17/2012
lol thats a clever one, and it is thought provoking. heres to illustrating some truth in an entertaining way.
This comment has been removed due to violations of our [Guidelines]
03:36 PM on 01/17/2012
unfortunately, as i told julio, my husband works in those fields here in salinas, calif. he comes home beaten, exhausted, sore and filthy each and everyday. he is not a meme, he's a human being. i'm not disputing your writing but the "romanticized" vision people have of field workers. it's just not pretty.
photo
efrain nieves
Father, Husband. Blogger, poet
03:07 PM on 01/17/2012
I love this article Graciela Tiscareno-Sato . Thanks for sharing our jefe's follow up on the photo. Many of those who criticized this photo of course jumped to the conclusion that Jesus is an undocumented worker. But the reality is that he represents all Latinos who work hard Labor so the nice family above can have a decent meal. Moral of the story, Think of the hard work Latinos have contributed to the United States so families can live a free and prosperous life; one day, those families will be children of the labor workers.