For the Love of YOU

Don't mean to rain on your parade, but Time magazine is really not that into YOU - they're into YOUr buying their magazine.

Reality is, YOU're threatening its existence. Or I guess, as Time's editors call it, "beating the pros at their own game...".

YOU need look only as far as the online mindshare rankings of Time and its cohorts - US News and Newsweek - to see what's really going on.

Turns out, that in this new world YOU need not be a major television, radio or magazine network to achieve major mindshare - HuffPost, a strong case in point.

The playing field is leveling at an exponential clip, as the costs of content production, consumption and distribution approach zero - and as the media formats converge. On our new network (aka the Internet) the reach of every outlet - new and old, large and small - is in play; marketshare can no longer be taken for granted.

And for that, there's indeed only YOU to blame. Not sure that's exactly the message Time had in mind but hey, congrats no less!