Charles, Would You Like a Clue?

Can a longtime network news employee really be so ignorant about how the advertising side of his business works? If so, what else might he be ignorant about?
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Charles Gibson, the new anchor of ABC's newly renamed World News ("Tonight" is so last night), apparently thinks that networks put commercials in programs to attract viewers. I would think I had just been drinking absurdity juice, having written that last sentence, did not this quote, from Gibson's interview with the Philly Inquirer, back it up:

"I'd rather have car ads....
When you put on ads mostly for medicines, you're saying 'We want an older audience.' I would like ads that say 'We have a younger audience here.'
"

Can a longtime network news employee really be so ignorant about how the advertising side of his business works? If so, what else might he be ignorant about?

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