THE BLOG

Google to Change Gmail, Add "Normal Email" Option Instead Of Just "Conversations"

06/04/2010 09:36 am ET | Updated May 25, 2011

Google is planning to offer a standard email option in Gmail in the next few months, two executives at the company say.

Currently, Gmail presents email in a "conversation" format, in which replies and follow-on emails with the same subject line are grouped together.

Many Gmail users love "conversations" and believe they are a much better way to manage email than the standard organizing method. Some Gmail users, however, loathe the format--complaining that it is confusing and causes them to miss important messages. Some of these users have been begging the company for years to offer a standard email option for Gmail.

Google recently handed control over Gmail to a VP named Vic Gundotra. Vic regards Google's prior attitude toward the issue as "tone deafness" and plans to offer another option soon, sources say.