It's inescapable.
You can't go anywhere online these days with being affronted by yet another hand-wringing essay, speech, or diatribe about how screwed we will all be when "journalism" disappears (today's is from Leonard Downie of the Washington Post).
Of course, these tales of woe aren't really about "journalism," at all. They're about newspapers.
"Journalism" is alive and well, as evidenced by the still-robust health of companies like Bloomberg and Reuters, the survival of the New York Times, Wall Street Journal, and other great news organizations, the hyper-growth of online news and commentary sites, and the rise of social media. And change is inevitable.
It bears noting that, almost without exception, the hand-wringers are people who run or own newspapers. Thus, in the interest of fairness, they should probably be accompanied by a disclaimer that goes something like this:
And, yes, if we don't save newspapers, my fortune, ego, and life's work will go down the tubes, my shareholders will get killed, and many of my employees will get sacked -- and like hell I'm going to let that happen without a fight.
The Internet is doing to the news business the same thing it has done to dozens of other industries: disrupting it. Specifically, it is taking an old, inefficient system and making it much faster and more efficient. It is also eliminating enormous overcapacity (yes, overcapacity -- society doesn't need hundreds of White House reporters). As always, this disruption is painful, but it's not necessarily bad. In fact, as far as a lot of people are concerned, it's better.
How do we know this?
Because folks who have embraced the changing ways of exchanging news and information are not writing essays about how the whole world is falling apart. In fact, most of them prefer this new world to the old.
For every horror story about how awful and un-accountable this new world is going to be, moreover, there are dozens of examples of uncovered sleaze, unfairness, and hypocrisy that never would have been reported in the old mainstream media world.
Will some things be lost in the transition? Of course. Some things are always lost in transitions.
Should we continue to have non-profits like NPR that conduct journalism with contributions and public funds? Of course. And if these contributions increase, great.
Should we keep encouraging entrepreneurs to experiment with new business models for news? Of course. (And although this isn't welcome news to those who own newspapers, some of them are actually coming along quite nicely.)
But can we please at least wait a few minutes to see how this new world is going to turn out before moaning that everything is going to the dogs?
See Also:
22 Magazines Are Actually Kicking Butt In 2009
Follow Henry Blodget on Twitter: www.twitter.com/hblodget
Peter Scheer: With News Jobs Vanishing, Why Are Journalism Schools Still Enrolling Students?
Traditional news media will continue to shed jobs, even in a general recovery, faster than digitally-based replacements for those businesses can be invented and built.
- cars disrupted the horse business (what happened to all the people making horseshoes?)
- tin cans disrupted barrels (how come nobody ever laments the decline of coopers?)
- incandescent lights disrupted candles
- looms disrupted weavers
- the cotton gin eliminated a huge amount of manual (and mostly slave) labor
To this list of industries and vocations add farming, stock ticker tape production, tube televisions, telephone and elevator operators, and travel agents. As these were disrupted and displaced, society as a whole benefited. I'm sorry to point out the obvious, but we just don't need as many farmers, or newsprint press operators, as we used to.
Believe me, I want to know if town finances are in a muddle and my taxes might be going up.. And yes, I want to know if there have been a spate of break-ins.
It's not earth-shattering, but it IS news. Our local newspaper does a great job. But the handwriting is on the wall. Each ediition is thinner and thinner, more ads are cramming pages, driving out space for news copy.
Until there is a way to actually make money by posting these vital small-time stories on the internet, local news will go the way of the dodo.
I remember the '90s, when everyone was pooh-poohing the "bricks and mortar" way of doing business and saying profit-making was hopelessly passe. There was a new paradigm for business now! All that other stuff was useless!
Yeah. How'd that all work out?
You've got to pay people to gather info, bring it back and massage it into a form that's interesting. Reader feedback makes news more of a dialogue now, instead of a one-way street. But news sites, whether printed or not, NEED TO MAKE MONEY.
in the subprime - crisis, a look back:
http://rinf.com/alt-news/media-news/where-was-media-when-sub-prime-disaster-unfolded/2854/
And the other issue concerns ad revenue. Businesses are supposed to spend at least 5% of their
revenue on ad spending, newspaper publishers tell them. Irrespective of whether this ad spending
makes any sense or not, they are simply to abandon all business calculations just because
the media are not interested in cost calcalutions on the side of advertising businesses.
It is an almost unbelievable client - customer relationship. An example:
http://denver.bizjournals.com/denver/stories/2004/11/08/story4.html
Sadly it's the journalism and the worker bees that pay the price for the greed and ineptitude of others. This is what happens when you run an organization from the top down rather than the bottom up.
Despite a whole cottage industry dedicated to studying "new media" nobody has come up with a business model. To be honest, maybe there shouldn't be one. Journalism serves society, not the bottom line. Journalism should be viewed as vitasl to the public good as police and national security. That means ordinary people should contribute to keeping it alive in whatever shape it transforms into.
Yes, when you have thousands or millions of contributors a lot of it is going to be trash. But I suspect the market for "professional journalism" from investigators who spend months on a story is actually larger today than it has ever been, simply because they have so many more outlets to justify their time.
Yes, tea partiers are victims of a massive disinformation campaign. But so were pro-Vietnam protesters, Swift Boaters, Know-nothings, wobblies, Harry and Louise - but today there is a wide and active network of information to counter them.
Perhaps not, but it is the point of democracy.
"Instead journalism is focused on gathering, digesting, and summarizing all the "news thats fit to print" and presenting it in such a way that it can actually be understood."
But I seek out those sites, and magazines, and newspapers. As a newspaper journalist, we joked the truth was "all the news that fits, we print." With one paper and a half-hour network slot, there was huge amounts of news and analysis that never fit, so it was never reported. It's almost impossible to have enough time or paper for truly in-depth articles. Just to name two, I can't imagine Rachel Maddow or Matt Taibbi to ever have had a story or clip published that lasted longer than 30 seconds or six inches.