Tiger Woods' brief foray in PR-crisis hell is over. Now that he has confessed, he can go back to being the world's greatest golfer and product endorser again.
Yes, some other women will probably be paid gobs of money to share their Tiger stories in the weeks ahead. Yes, US Weekly, et al, will keep using the new revelations to sell more magazines.
But Tiger himself has passed through the storm.
What were the two critical events?
The reverberations will continue, but Tiger's role in the show is over. Already, in the hour or so since the confession, Nike and Gatorade have both announced that they're fine with him sleeping around. After a horrendous start and a lucky break, in other words, Tiger's crisis team finally got the job done.
Here's Who Forced Tiger Woods To Confess
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