In recent years, women have taken a stand for knowing more about our bodies. It's all about unapologetically educating ourselves on the ins and outs of being a woman. But even with that-women are still shockingly unaware of their own breasts.
According to a study from Swiss lingerie company Triumph, nearly two-thirds of women are currently wearing the wrong bra size. What's worse is that of the 10,000 surveyed, according to Women's Wear Daily, 29 percent are aware they are wearing ill-fitted braziers. Wearing the wrong sized bra won't risk your life, but it can cause every day discomfort and does raise the question of why are we still so disconnected from our own bodies.
Lingerie companies across the world have taken to finding ways to help women understand their true bra size. But is that enough? For whatever reason -- cost, convenience or not understanding sizing metrics -- have caused women to keep putting on bras that just don't fit the bill or properly care for their assets. Even more so, many of us rely on ill-trained staffing at corporate lingerie stores to give us our "true" bra size every time we're browsing the latest sales rack.
In an effort to help women take control of their bra buying, Tomima Edmark, founder of HerRoom.com and a lingerie expert with over 14 years of experience, has launched an initiative to properly educate women on their breasts and bra sizes. Her angle? "All the videos are based on education," says Edmark, "I don't feel we women should have to be measured by women who aren't educated."
A new infographic, displayed below, highlights seven bra fitting secrets that are revealed in educational videos. 'I've been doing this for over 14 years and no two women are the same,' says Edmark, "only you know your breasts, so you're the best person to size yourself."
With a little education, women have the ability to take control of both their bra buying and sizing. Never find yourself in the hands of an uneducated bra fitter again. Take control of your breasts by understanding how to size them properly.