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Arianna And Dr. Judith Rodin On 'Unlocking $100 Trillion Of Possibilities (VIDEO)

10/04/2012 10:43 am ET | Updated Dec 04, 2012

Arianna joined Dr. Judith Rodin, the president of the Rockefeller Foundation, to discuss unlocking "$100 trillion of opportunities in for-profit markets," on CNBC's "Squawk Box."

Dr. Rodin described a growing number of businesses eager to profit both financially and make a positive social impact with their enterprise.

"There's hundreds of trillions of dollars of private capital... and what we are saying that there are starting to be a group of investors that are looking for a 'Double Bottom Line.' They want to have financial impact, but they also want to have a social or environmental impact as well."

She added: "There's nothing wrong with making money doing good. Companies are really starting to feel that there are huge profit potentials in products that have a social or environmental good." She cited the example of GE with Echo Imagination as a significant business that has positive environmental impacts.

Asked whether a company that simply provided a good service and created jobs, but lacked a social component was of value to society, Arianna responded: "There are a lot of people and a lot of companies that want to do both and social impact investing is a way to combine these," and agreed with the host's statement that "giving someone a job is as virtuous as charity."

Arianna also flagged up the Rockefeller Foundation's $1 million prize for innovative entrepreneurship, a program which is being run in association with The Huffington Post.

Watch the entire clip below.