THE BLOG

Jose Antonio Vargas On The Obama White House's Efforts To Leverage New Media (VIDEO)

05/30/2010 05:12 am ET | Updated May 25, 2011

Huffington Post Technology & Innovations Editor Jose Antonio Vargas appeared on PBS NewsHour last night to discuss the Obama White House's efforts to leverage the power of New/Social Media in waging its political battles.

"The White House press operation is still a largely traditional, largely in many ways 20th century operation, even though they do have decent new technologies," Vargas said. He went on:

People say this is the Wild, Wild West of this. Of course there are risks involved. But I think people need to feel, especially the people that he had inspired and the people joined this movement during the campaign, they need to feel as if he's talking directly at them and to them. And I think using these new media tools is the way to do that.

WATCH:

<0--2218--hh>