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Sequential Brands acquires Franklin Mint brand

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November 4, 2013 09:09 AM EST | AP


NEW YORK (AP) — Sequential Brands Group, which markets and licenses brands including Heelys and Ellen Tracy, acquired the Franklin Mint brand, which makes collectible coins and figurines.

The New York company said Monday it plans to continue to offer collectibles for events and milestones, and add offerings through new channels of distribution.

Financial terms were undisclosed.

Sequential Brands CEO said the deal fits in with the company strategy of diversifying its brands across different types of industries.