NEW YORK (AP) — Shares of Activision Blizzard Inc. climbed Wednesday after the video game publisher said it has sold more than $1 billion worth of its latest "Call of Duty" title into retail stores on the game's first day available.
The Santa Monica, Calif.-based company is also scheduled to report its third-quarter results after the market closes. Analysts polled by FactSet are expecting earnings of 3 cents per share on revenue of $593.4 billion.
Sales of "Call of Duty: Ghosts," though, will fall into the fourth quarter, which is traditionally the biggest one for video game companies because of holiday sales and game releases.
Sales of Take-Two Interactive Software Inc.'s "Grand Theft Auto V," which launched on Sept. 17, sold $800 million worth of units on its first day in stores. But that figure counts sales that stores made to customers.
Shares of Santa Monica, Calif.-based Activision rose 12 cents TO $16.65 in midday trading.