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Activision climbs ahead of 3Q

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November 6, 2013 12:55 PM EST | AP

NEW YORK (AP) — Shares of Activision Blizzard Inc. climbed Wednesday after the video game publisher said it has sold more than $1 billion worth of its latest "Call of Duty" title into retail stores on the game's first day available.

The Santa Monica, Calif.-based company is also scheduled to report its third-quarter results after the market closes. Analysts polled by FactSet are expecting earnings of 3 cents per share on revenue of $593.4 billion.

Sales of "Call of Duty: Ghosts," though, will fall into the fourth quarter, which is traditionally the biggest one for video game companies because of holiday sales and game releases.

Sales of Take-Two Interactive Software Inc.'s "Grand Theft Auto V," which launched on Sept. 17, sold $800 million worth of units on its first day in stores. But that figure counts sales that stores made to customers.

Shares of Santa Monica, Calif.-based Activision rose 12 cents TO $16.65 in midday trading.