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New sponsor restores Independence Bowl name

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February 26, 2014 03:07 PM EST | AP


SHREVEPORT, La. (AP) — Independence Bowl Foundation officials say Duck Commander, the company run by the stars of the reality television series "Duck Dynasty," is the new title sponsor of Shreveport's annual college football bowl game.

Officials say Duck Commander chief operating officer Willie Robertson also has agreed to bring back the game's original name.

The move restores the word "Independence" to the bowl's name after it was called only by the name of its previous sponsor, AdvoCare V100, last season.

Robertson says college football and the tradition associated with the Independence Bowl are important to his family.

The Independence Bowl began in 1976 to honor the United States' bicentennial.

The bowl has primary partnerships with the Atlantic Coast Conference and Southeastern Conference, and secondary agreements with Conference USA and the American Athletic Conference.