American Red Cross

Share, volunteer, and talk: There are so many ways to be helpful that don't involve money.
The aid organization has a history of not delivering on promises.
An estimated 30,000 homes have been destroyed.
The International Committee of the Red Cross has also suspended an aid convoy.
At least 267 people have died after a 6.2 magnitude quake struck central Italy.
Record floods have been blamed for at least 13 deaths and damage to about 40,000 homes.
It’s increasingly difficult to separate good marketing from good impact.
The group is incentivizing donors with $5 Amazon gift cards.