2010-2012 Preliminary Ad Spending Forecast, Plus My Outlook for AOL

2010 advertising spending is heading toward record-setting declines of 13% to 15% in 2009, according to the new Jack Myers Media Business Report forecast due to be released to subscribers September 14. In this week's report, I preview estimated my full-year 2009 ad spending data, provide insights on projected 2010-2012 ad spending in 18 media categories, and I share my opinion of the recent strategic moves by Tim Armstrong at AOL.

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