2010-2012 Preliminary Ad Spending Forecast, Plus My Outlook for AOL

2010-2012 Preliminary Ad Spending Forecast, Plus My Outlook for AOL
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2010 advertising spending is heading toward record-setting declines of 13% to 15% in 2009, according to the new Jack Myers Media Business Report forecast due to be released to subscribers September 14. In this week's report, I preview estimated my full-year 2009 ad spending data, provide insights on projected 2010-2012 ad spending in 18 media categories, and I share my opinion of the recent strategic moves by Tim Armstrong at AOL.

Jack Myers advises media companies, agencies and marketers on economic trends and business development strategies.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, please email your information and the column headline to Jack directly at jm@jackmyers.com.

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This post originally appeared at JackMyers.com.

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