Not surprisingly, ESPN, The Weather Channel and CNN lead 20 news and sports TV networks in the availability of online, mobile and multi-platform advertiser opportunities, according to a poll of 140 advertiser and media agency executives conducted by Jack Myers Media Business Report. Among 56 general entertainment networks, MTV, Comedy Central, NBC-TV, Bravo, E!, VH1, Discovery Channel and ABC-TV were identified as leaders in providing advertiser-friendly multi-platform opportunities. (See details at http://www.jackmyers.com/commentary/research-reports/69981172.html).
The full Myers survey includes details on the performance of 20 news, sports and information networks on nine attributes:
- Value for the Investment
- Quality Sales Organization
- High Quality Content
- Effective and Relevant Sales Presentations
- Innovative and Non-Traditional Sales Efforts
- Relevant Research Insights
- Online, Mobile, Multi-Platform Opportunities
- Good Administrative Support Services
- Expensive Media Costs
- Efficient Media Costs
Details from the full report will be published during the next several weeks in Jack Myers Media Business Report.
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This post originally appeared at JackMyers.com.
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