McCain and Obama Olympics Ad Campaigns are Dismal Failures

The Summer Olympics in Beijing have captivated Americans and people worldwide as China achieves its goal of communicating harmony. During the Men's Gymnastics final, I was (shockingly) rooting for the Chinese team against the Americans, wanting them to win on their home turf. The only jarring, disturbing and inappropriate aspect of the Olympics to date has been the campaign commercials for both presidential candidates, which are completely out-of-touch with the Olympics message of harmony. Instead of rising to the Olympics occasion and presenting an uplifting message consistent with the mood inspired by the Olympics, the strategists for both John McCain and Barack Obama lowered themselves into the abyss of meaningless, empty, dispiriting political commercialization. Their failure to understand the national zeitgeist during the Olympics and their inability to inspire rather than pander and proselytize does not bode well for the next several months of political advertising.

John McCain has shifted gears under his new Karl Rove-led management team and comes out swinging with a negative Olympics campaign that is dramatically in conflict with the Olympic spirit. McCain's new handlers might have adopted the most impactful strategy by going negative early, but I personally hope that voters turn against him for "approving this message."

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This post originally appeared at JackMyers.com.