Arguing that the media economy is rebounding based on a strong fourth quarter network TV scatter market is comparable to arguing against global climate change because of last week's blizzard. The indicators that are signaling an end to the recession do not assure a return to strong ad spending. But in the context of the holiday season, in this report I focus on the positive news for the media business in 2010. Jack MyersMedia Business Report's newly published 2007-2012 Advertising and Marketing Investment Report, available exclusively to corporate subscribers of Jack Myers Economic Forecasts, forecasts growth in eight of 19 advertising categories and four of the nine non-advertising marketing categories.
Follow Jack Myers on Twitter: www.twitter.com/JackMyersCom
