Privacy and Data Ownership/Value tops my list of the most critical ten issues confronting media companies, advertisers and media agencies for the decade. The issues I focus on in my subscriber-only commentary are not the typical "social media" and "online/mobile video" challenges, which are extensions of established and well-functioning organizational models. Rather, my Top Ten Issues focus on game-changing realities that every company doing business in the media and advertising industry must recognize and consider in their strategic planning. Next week, Jack Myers Media Business Report will publish revised 2010-2012 Spending Forecasts for Media and Marketing.
To communicate with or to be contacted by the executives and/or companies mentioned in this column, please email your information and the column headline to Jack directly at firstname.lastname@example.org.
This post originally appeared at JackMyers.com.
Follow Jack Myers on Twitter: www.twitter.com/MyersBizNet