USA Network, TBS/TNT, FX, Food Network, Comedy Central and History have been named in a poll of senior advertiser and agency executives as offering the greatest Value for the Investment among 56 general entertainment broadcast and cable TV networks. The full results of Myers Survey of Advertising Executives on General Entertainment TV Networks’ Value and Sales Organization Performance is available as a PDF download to Jack Myers Media Business Report corporate subscribers. Next week, Jack Myers Media Business Report will publish results of an extensive survey of advertising executives on the value and performance of news and sports TV networks and next month our Survey on Online Media Value and Performance will be available. Myers asked 150 advertiser and media agency executives to identify the attributes they most closely associate with each of the 56 networks, among nine attributes identified. In this week’s full report, which is available to subscribers only (www.myersreport.com), details are provided on the top 30 networks identified as offering Value for the Investment. The full report identifies data for all networks for each attribute. Among broadcast TV networks, Fox-TV and CBS-TV are first in value, tying for 11th ranked overall with National Geographic, but surpassed in value by USA, TBS/TNT, FX, Food Network, Comedy Central, History, Adult Swim, Spike, AMC and Discovery Channel.
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