03/11/2015 04:31 pm ET | Updated May 11, 2015

#NotJustSAE: Twitter Responds to Racist OU Fraternity Video

Sigma Alpha Epsilon fraternity incited a media hailstorm this week -- and once again, it's for all the wrong reasons.

On Sunday, @OU_Unheard, an equal rights group on campus, posted a video to Twitter, which depicted brothers of the University of Oklahoma chapter of Sigma Alpha Epsilon chanting a racist refrain.

According to USA TODAY, Levi Pettit and Parker Rice, the two students accused of leading the chant, were expelled on March 10. The fraternity's headquarters also issued an apology and closed the university chapter, effectively suspending its members.

In a press release, University of Oklahoma President David Boren said: "I have emphasized that there is zero tolerance for this kind of threatening racist behavior at the University of Oklahoma. I hope that the entire nation will join us in having zero tolerance of such racism when it raises its ugly head in other situations across our country."

In spite of Boren's ostensible call to action, the go-to angle has been to sensationalize the incident at the university -- as if these events occur in a historical, geospatial and institutional vacuum -- while masking the pandemic nature of racism.

On Twitter, however, the #NotJustSAE hashtag is working to destabilize the disingenuous post-racial narrative undergirding mainstream coverage; highlight the pervasiveness of these microagressions; and draw connections to broader institutional racism.

Here is a look at the conversation happening on Twitter now:

Don't think what happened at OU was an isolated event. Racism is deeply rooted in most Greek frats #NotJustSAE

— kparks (@reKENDALLflames) March 11, 2015

— Deep Toot (@femmeminem) March 11, 2015

Black doll hung from a frat house on the UW-Madison campus a few years back #NotJustSAE

— Deshawn McKinney (@_NWArsenal) March 10, 2015

It's #NotJustSAE because I've been told too many times that I am pretty and too smart for a black girl.

— Alynna Wiley (@alynnawiley) March 11, 2015

being called a "nigger bitch" in the middle of my birthday celebration on greek row at a fraternity #NotJustSAE

— lae ✨ (@laelailays) March 11, 2015

Continue Expressing Yourselves! We Must Awaken People From What's Really Going On At These Universities #NOTJUSTSAE

— IG Ohhshebajan (@ACaribbeanDream) March 11, 2015

Reminder: The media referred to 12 year old #TamirRice as a man, but racist SAE members are "just kids" #NotJustSAE

— Jarell (@TheJarell) March 11, 2015

But that's b/c we have never been allowed to have a full range of human emotion as black ppl #NotJustSAE

— Bulaong Ramiz (@bulaong_ramiz) March 11, 2015

#NotJustSAE my supervisors get excited when candidates ask about diversity so they can say they have a black female employee (word for word)

— Sarabi ✊ (@CTRanAway) March 11, 2015

RT @Russian_Starr: #NotJustSAE They leave their frat houses for corporate America & they treat you like the "niggers" they chanted about.

— Talib Kweli Greene (@TalibKweli) March 11, 2015