Less than one week out, the time to go one on one with your friends in Swing States is right now. In the past, this might have meant a quick phone call but now, it means sending an email with just a piece of remarkable content that is out there.
Let's say you have some friends on the fence in Georgia.
The first thing I would forward them is Max Cleland's heart-rendering post from yesterday. Here's the ending which I thought was especially strong.
I believe that justice can sometimes be delayed, but it can never be denied. I served my country to the best of my ability and I hope to serve it again. And like Jim Martin, I will serve with character, dignity and grace.
Something I can not say about the man I pray he replaces.
If still they aren't convinced about the need to vote Democratic next Tuesday, let's go to the video.
Remarkably that video has been seen by over 500,000 people since its release last Thursday and 100% of the views have come from people seeing and hearing about it online.
What if your friend is a veteran? Or the family member of a veteran? Here's another great piece of content just in case the Max Cleland post doesn't convince them.
And, if you're looking for a piece to remind someone who would vote Democratic to actually get out there and vote Democratic, this world-class piece from MoveOn has been sent to almost 7 million people so far. It's brilliant and shows how far we've come from a phone call reminder to go vote.