Eleven More Companies Ditch Glenn Beck

Great news today -- 11 more sponsors have distanced themselves from Glenn Beck's television program, bringing the total to 57.

Eleven new companies whose ads were recently seen during Beck's program--Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club) --have pledged to ColorOfChange.org to take steps to ensure that their ads don't run on Beck's show. Fifty-seven companies have now committed not to support Beck's show since ColorOfChange.org launched its campaign four weeks ago after the Fox News Channel host called President Obama a "racist" who "has a deep-seated hatred for white people" during an appearance on Fox & Friends.

"We applaud those companies that have recently pulled their support from Beck," said James Rucker, executive director of ColorOfChange.org. "There are at least 57 companies who will not tolerate Beck's race-baiting comments and we will continue to reach out to those who are still supporting him."

Over 173,000 members of ColorOfChange.org have signed a petition asking sponsors to stop advertising during Beck's show, and their efforts are paying off.

Here are statements from the advertisers recently distancing themselves from Beck:

In a phone conversation with ColorOfChange.org on Wednesday, Kathy Adkins, a Capital One spokesperson, confirmed that Capital One had instructed Fox News not to run the company's ads during Beck's program. "We don't plan on running any more ads on the Glenn Beck Show," said Adkins.

"We have checked with our advertising area and have confirmed that a few ads ran on the Glen [sic] Beck Show as part of a FOX TV buy at the beginning of August," said Tommy Shi, Diversity and Inclusion Officer at Mercedes-Benz USA, in an email to ColorOfChange.org, "but no ads have run since on that show, nor are there plans to do so moving forward."

"Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and Inclusion [sic] an integral part of its corporate culture and business strategy," Shi added. "We believe that MBUSA's success is dependent on embracing the various cultures, nationalities and convictions of our associates and market that translate into meeting consumer needs and expectations for relevant products and services."

"Discover is committed to supporting a wide variety of programming that features a diversity of talent, topics and opinions," said Mai Lee Ua, Project Manager for Public Relations at Discover, in an email to ColorOfChange.org. "Our current TV buys do not include any future airings on the Glenn Beck Show." Ua later added, "Our ads will not run during the show".

"Infiniti has not placed any advertisements on this program for several weeks, and have no current plans to advertise on it in the future," said Kyle W. Bazemore, Senior Manager of Product Communications at Infiniti, in an email to ColorOfChange.org. Bazemore later confirmed, "We have indeed instructed Fox not to place our ads on this program at this time."

"We ceased advertising on the program and have no future plans for advertising on it," said Cindy Savio, Vice-President of Public Affairs for HSBC-North America, in an email to ColorOfChange.org.

"We have requested that they [Fox News] re-schedule the spots," said Dick Summer, Communications Director for Binder and Binder, in an email to ColorOfChange.org.

"Dannon doesn't plan to run any more ads on the program and we have informed the network of this," said Michael J. Neuwirth, Senior Director of Public Relations for The Dannon Company & Danone Waters of America, in an email to ColorOfChange.org.

"We have contacted FOX News and demanded that our commercial not be run during the Glenn Beck show," said Keith J. Waring, a spokesperson for the Jordan McKenna Debt Counseling Network, in an email to ColorOfChange.org.

"Please be advised that as of 8/28 we have fully removed ourselves from advertising within the Glenn Beck Show," said Robyn Warren, a spokesperson for Koeppel Direct, the agency of record for Simplex Healthcare, in an email to ColorOfChange.org. "Due to remnant buying that was in place, the lead time on pulling our advertising took longer but has been resolved."

In a phone conversation with ColorOfChange.org on Monday, Dee Halloran, a spokesperson for ICAN Benefit Group, confirmed their request that Fox News not allow the company's ads to air during Glenn Beck's show.

"Jelmar typically cannot target specific shows or programming, and did not have a media buy specifically in place for Glenn Beck," said Adrienne Gibbons, Marketing Director for Jelmar, in an email to ColorOfChange.org. "We have chosen at this time to ask that FOX News keep our advertising from this program."

We will continue to monitor Beck's show, contacting companies that advertise there and making sure that no companies resume their sponsorship of his show.

Thank you for all your support -- we couldn't do it without you.

Comments

[WIgal]

I'm sooo excited that I get to see more of Glenn, since there are fewer commercials. Thanks.

[Pem3]

I do not see why we are endorsing a call for and action to be used on companies and real people out there, that none of us would want to happen to them. People who do not like something you have done for their own reasons get like minded people from across the country together against you. On a mission to cripple your money, social standing, and the way you live your life. Forcing you to bend to them and change or be broken ruined and no longer able to do anything.
Which one of you out there would tolerate this being done to you or yours?

[kathy2trips]

Oops, typo....ratings are for Sept.17, not Sept 27.

[kathy2trips]

They run PSAs and the charities are thrilled to get that viewership. So are you going to boycott charities, now? Glenn helped to break the ACORN story, while you've done.....what? Whine? What was YOUR big scoop, hmmmm? Thought so.
9-27-09 @ 5PM – P2+ (25-54) (35-64)
Glenn Beck– 2,909,000 viewers (624,000) (1,195,000)
Situation Room—707,000 viewers (130,000) (256,000)
Hardball w/ Chris Matthews—566,000 viewers (177,000) (284,000)
Fast Money—253,000 viewers (55,000) (108,000)
Prime News–284,000 viewers (153,000) (168,000)

Thank you for all your support -- we couldn't do it without you.

[davidwayne]

Over 173,000 members of ColorOfChange.org have signed a petition asking sponsors to stop advertising during Beck's show, and their efforts are paying off.
How many have joined the 912 project?

[missippy2007]

well, let me tell you we have a petition floating around now with over 1,000,000 signatures to all those sponsors showing our support for him and our non support of their companies. Need I say more?

[johnashman]

I'll sign!

[kathy2trips]

I wonder if white is among those colors? Hmmm, didn't think so.

[fabucat]

I'M WHITE AND I GLADLY SIGNED THAT PETITION. Racist much?

[kathy2trips]

Way over a million.

[Pem3]

Does anyone get that there is a majority of real live people who are upset about the way things are going. All we are doing is complaining about how a voice that disagrees with us says things, not willing to look at the facts. Supporting the President fully, does not mean we have to be led by the nose wearing our pretty rose tinted glasses.

[kneeling4layla]

Going along with the general notion that Glenn Beck apparently has some sort of political "power" ??? I'm glad to know that equal /counter "powers" exist. Instant karma baby .

[lemealone]

Eventually it will come to reparations for those living in depressed areas because they are near industry and it's byproducts, even though the industry came first and the people moved in later, the reverse of Jone's theories.

[catlady628]

Hopefully it won't be long before his show becomes commercial free and non-profit. You deserve the Public Servant of the Year award. Where do I send my nomination?

[Rainmakr44]

I watch Beck and rarely if ever see any of those Companies, Oh by the way..talked to CVS today, and they litterally begged me to stay a customer. I have a Terminal Cancer and have spent thousands of dollars there. Plus, we thank you for giving us the names of these Companies. We are calling and emailing Clorox, Sprint, etc. The Heartland spends far more money than you. How much have you personally spent at CVS. Keep those names coming. Thanks James

[kneeling4layla]

I recognize a few of these sponsors as being comcast cable based sponsors , I don't know if that helps explain commercial differences.

[dotbed1]

Who are Glen Beck's remaining sponsers?

[profproof]

You can find out by watching his show everyday with millions of others

[dotbed1]

Is Glen Beck looking for another job , maybe as a cartonists at a mental healthe instution? He is so crazy that it is unreal to watch as he talks really like a schisophrenic. How did this drunk get a job on tv, ever? Van Jones resigned from his position as Green Zar , now he can really do something positive by getting all these racist talking head journalists and show hosts off the air . the problem with our media is they take anything that is said and run with it before they know the facts . They are also part of the problem as far as how the dly message is delivered to the public . We have gotten very annoided aboutht he media . If the message is not negative they make things up . Keith Olberman, Ed Schultz,Chris Mathews {sometimes all over the place}, Rachael Maddow do responsible reporting because they do their research before comming on the air .We do not want to hear negative info. Ther are serious things going on in our nation that requires the President's attn.Stop the madness , please.

[daultman463]

No, i think glenn will kept his job for now.So you don`t want to hear the negative info? Boy that says a lot . glenn the drunk got his job the old fashioned way, he earned it! Even as a repub. i find beck out there sometimes but he`s popular because connects to lot of people . And not just the ignorant ones either. You like msnbc, then good for you. But don`t you dare attempt to take my choice away. You may be suprised how many ignorant repub are out there.

[City of Evil]

A practical question: is anybody out there keeping a public list of the companies that advertise on Faux News? Or even just the ones that advertise on GB's show? I wouldn't want to give them any of my money by accident.

I'd do it myself, but I don't have cable (and the reason I don't have cable is that my local cable monopoly won't sell me a a decent package that doesn't include Faux News. Like I said, I pay attention to where my money goes.)

[srexley]

Looks like your just another Fox News critic who hasn't seen Fox News. Your liberal pals tell you it's bad, so you jump in line with them. Most of you look more like sheep than the enlightened souls you think of yourself as.

[Ceartas]

Looks like you have trouble communicating in English. Suggest you turn Fox News off and read something.

Remedial English classes are available at local high schools and community colleges.

[profproof]

i think it is because you can't afford it and are waiting for someone else to pay for it. Be honest.

[kathy2trips]

Yeah, the Public Option! LOL

[BabuS5]

I think I'll actually watch his comedy show to see who advertises.

[CitiZenDavid]

You mean you will ACTUALLY watch a show that you criticize?
You're kinda breaking new ground here people.

[SolarArray]

Excellent.

[bija]

How many advertizers can he lose

[1oldlady]

He'll be stooped to informericals only!