Our campaign to hold Glenn Beck accountable for his race-baiting and fear-mongering has been a great success, with 62 advertisers making it clear that they don't want their brands linked to Beck's vile rhetoric. Up until now, however, there's been a question of what the real consequences are for Beck and for Fox, especially as Beck's ratings have soared. It's starting to become clear.
Today, we're announcing that Glenn Beck's show has lost over 50% of its advertising dollars since just before our campaign started. From our press release about the news:
The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.
Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck's program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck's estimated ad revenue at $492,000, equal to a loss of $568,000.
"Fox News Channel has consistently claimed they haven't lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise," said James Rucker, Executive Director of ColorOfChange.org. "Fox News Channel has a limited amount of ad positions. If 62 companies refuse to run ads on two of their 24 hours of programming, they are losing inventory. No matter how high Beck's ratings have been lately, advertisers still see Beck as toxic and don't want him associated with their brands. There is no way that Fox News Channel is making the money they should be making with Glenn Beck."
Our campaign is working. Respectable companies don't want to be associated with Beck or support his show with their dollars. It's resulting in a major loss of funding for his show, and at the same time making it clear that Beck's race-baiting and fear-mongering are far outside the mainstream.
The longer Beck stays isolated, the more of a problem he'll be for Fox, and the less he'll be able to spread his lies and distortions. If we can keep the pressure on, Fox will have to make a choice: 1) drop Beck because it doesn't make business sense to keep him; or 2) communicate to the world that they're so intent on providing a platform for race-baiting and fear-mongering that they don't care if they lose money (a serious problem for a public company like News Corporation, the owner of Fox).
Thanks for everything you've done to make this effort a success -- none of it could have happened without the more than 200,000 of you who have stepped to be a part of this campaign. More than ever, it's time to keep the pressure on. You can help by joining us in thanking the advertisers that have stopped supporting Glenn Beck, and calling on those whose ads are still running on his show to follow suit.
Follow James Rucker on Twitter: www.twitter.com/jrucker